Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5 Join Dots Oyebolu as he speaks with Jennifer Smith , Founder and CEO at everythingpodcasts.com . In this episode, Jennifer shares her extensive experience in the media industry and explores the profound impact of podcasting on brand development and audience engagement. She discusses the strategic use of podcasting in b...

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5 Join Dots Oyebolu as he speaks with Garrett Mehrguth , President and CEO of Directive . In this insightful discussion, Garrett shares his journey from Fiverr to leading a major B2B and SaaS marketing agency. On this episode, he offers profound insights on optimizing marketing platforms for customer generation and much...

Try Leadfeeder today and turn pageviews into pipelines! - https://bit.ly/3xMPOV5 Join Dots Oyebolu as he talks to Emily Washcovick , Senior Field Marketing Manager and Small Business Expert at Yelp. Emily delves into the power of reputation management and the strategic use of online reviews to boost business growth and customer engagement for small businesses. Key Takeaways: (4:04) How online revi...

Try Leadfeeder today and turn pageviews into pipelines! - https://bit.ly/3xMPOV5 Join Dots Oyebolu and guest RJ Licata , Sr. Director of Marketing at Terakeet , to explore the nuances of Owned Asset Optimization (OAO) and its impact on marketing strategies. RJ reveals how OAO enhances marketing efficiency and broadens its application across various industries. Key Takeaways: (01:41) RJ’s transitio...

Join Dots Oyebolu as he speaks to Margaret Molloy , Global Chief Marketing Officer of Siegel+Gale *. Margaret shares her expertise on the concept of simplified marketing leadership for CMOs, a topic she passionately advocates for. Key Takeaways: (02:33) Margaret explains the philosophy behind her podcast "How CMOs Commit" and the significance of commitment in professional and brand growth. (06:03)...

In this episode, Matt Wareham , Director of Depictar , delves into the transformative power of video marketing in today's digital landscape. Drawing from his extensive experience in content creation, particularly for younger audiences, Matt shares valuable insights on utilizing video to engage hard-to-reach demographics effectively. The conversation explores various strategies, including the use o...

Join Dots Oyebolu as he speaks with Dotun Babatunde , Head of Digital Marketing (B2C) at Olam Agri . They dive into the evolving landscape of digital marketing. Dotun shares insights from his extensive experience, exploring effective strategies for navigating multi-channel marketing environments and discussing the future of digital consumer engagement. Key Takeaways: (03:27) Future trends in digit...

In this engaging conversation, Mark Yeramian , Co-Founder and CEO of Moast shares his journey from running a boutique digital services agency to founding Moast, a platform designed to leverage user-generated content (UGC) to enhance e-commerce experiences. The discussion reveals the profound impact of UGC on consumer purchasing decisions and introduces the concept of "User Generated Marketing" (UG...

Join Dots Oyebolu as he engages in a fascinating conversation with Ross Simmonds , Founder and CEO of Foundation Marketing . Recognized as a leading voice in content marketing, Ross shares his insights on modern content distribution strategies that drive revenue in marketing. Key Takeaways: (01:46) Ross’ journey from selling do-rags in high school to becoming a revered content marketing strategist...

Join Dots Oyebolu as he welcomes Purna Virji , Principal Consultant of Content Solutions at LinkedIn , for an in-depth discussion on high-impact B2B content marketing and leveraging thought leadership narratives. Discover the strategies and insights Purna has garnered through her extensive career in marketing, from journalism to digital marketing and beyond, to enhance your content marketing effor...

Join Dots Oyebolu as he welcomes Michelle Khouri , CEO and Founder of FRQNCY Media and Recordical , to dive into audio marketing and its impact on brand lift. Michelle brings her extensive experience in sound and marketing to explore how brands can leverage audio for deeper engagement. Key Takeaways: (01:25) Michelle's journey from a sound enthusiast to leading a podcast production company for maj...

Join Dots Oyebolu as he welcomes Harry Morton , Founder of Lower Street Media , to discuss the intricate world of enterprise-branded podcasts and how they can unlock potential in the marketing sphere. Key Takeaways: (01:22) Harry shares his childhood fascination with audio, leading to his career in podcasting. (03:56) Enterprise-branded podcasts have a unique potential to engage niche audiences. (...

Join Dots Oyebolu as he speaks with Geoffrey Colon , Senior Director of Digital Marketing at Dell Technologies and Founder and Creative Director of Creative Studies . Geoffrey shares his insights on the evolution of marketing media and the fusion of creativity with revenue generation in the modern marketing landscape. Key Takeaways:  (02:00) The importance of finding joy in the marketing aspe...

Raul Hernandez Ochoa , the Founder of Do Good Work , joins Dots Oyebolu to delve into the dynamics of marketing positioning and its pivotal role in securing market share. Key Takeaways: (01:23) An introduction to Raul and his professional background. (07:41) Utilizing customer psychology to navigate pain points and drive action. (14:11) How perceived value can redefine the price-value equation for...

Join Dots Oyebolu as he welcomes Sara Taher , SEO Manager, for a conversation on the intersection of SEO and e-commerce, leveraging automation in content creation and the vital role of quality in driving immediate product revenue.  Sara shares her journey from launching an online magazine to becoming a renowned SEO specialist, her transition across countries and industries, and how she naviga...

Join Dots Oyebolu as he welcomes Katya Allison , marketing specialist and host of the Let's Talk Marketing Podcast . This episode delves into the nuances of B2B influencer marketing, offering insights into building effective strategies and talking about the importance of authenticity in brand representation. Key Takeaways: (01:21) Katya discusses her journey into marketing and the non-linear path...

On this latest episode, Chris Do , CEO, Chief Strategist and Executive Creative Director of Blind, Inc. , and Founder and CEO of The Futur , shares his insights on personal and professional growth, the essence of branding and the impact of social media on self-perception. Through his stories and experiences, Chris emphasizes the importance of authenticity, continuous learning and the power of help...

On this episode, Dots Oyebolu is joined by Talar Malakian , CMO of Phonexa , to dive into the impact of emerging technologies in marketing. Key Takeaways: (01:34) Talar outlines her diverse career path leading to her present role at Phonexa. (07:25) The need for startups to educate their market, especially when introducing novel solutions in emerging spaces. (11:31) The transformative role of AI i...

Join Dots Oyebolu as he talks with Cheryl Rodness , RVP of Strategic Growth Initiatives at Calix , about nurturing the next generation of marketing professionals. They explore building a robust marketing bench, emphasizing the integration of diversity, mentorship and alignment with sales, for a holistic marketing approach. Key Takeaways: (01:53) Cheryl's global marketing experience and transition...

Join Dots Oyebolu as he welcomes Chima Mmeje , a seasoned Content Strategist at Zenith Copy and an SEO Expert, in a comprehensive discussion on SEO content clusters and their pivotal role in digital marketing strategies. The conversation explores the intricacies of creating effective content clusters, the significance of diversifying content types and the use of various tools and methodologies to...

Join Dots Oyebolu as he welcomes David Bain , Founder of Casting Cred and author of "Marketing Now," to the Marketing Leadership Podcast. On this episode, they delve into the pump and funnel performance marketing model for B2B brands and offer a wealth of insights for marketers looking to refine their strategies. Key Takeaways: (01:50) David’s journey into content marketing and the founding of Cas...

Join Dots Oyebolu as he engages with Siew Ting Foo , Global Head of Brand and Insights at HP , in a dynamic discussion on customer-centric marketing and its impact on organizational culture. Siew Ting shares her extensive experience in multinational marketing and dives into the essence of end-to-end marketing strategies. Key Takeaways: (01:46) Siew Ting's extensive marketing background in consumer...

Join Dots Oyebolu as he engages in a thought-provoking discussion with Andrew Davis , Founder and Lead Trainer at Talk Dygital. Andrew is widely recognized for his expertise in content marketing and his insights into the future of performance marketing strategies. Key Takeaways: (01:41) Andrew shares his extensive background in digital marketing, starting from his early days in online forum modera...

Join Dots Oyebolu as he talks with Neil Patel , Co-Founder of Neil Patel Digital , renowned for his expertise in digital marketing and as a New York Times best-selling author. In this episode, Neil shares his vast experience in digital marketing, discussing trends, strategies and the evolution of content formats in the fast-paced digital landscape. He emphasizes the importance of focusing on custo...

Join Dots Oyebolu as he talks to Joe Pulizzi , founder of The Tilt and pioneer of content marketing. In their conversation, Joe shares insights into the evolving landscape of content marketing, drawing from his extensive experience and success in the field. Key Takeaways: (01:09) Joe Pulizzi’s extensive background in content marketing and the founding of Content Marketing Institute. (08:45) Slow a...