Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Join Dots Oyebolu as he speaks with Akvile DeFazio , President and Social Media Advertising Specialist of AKvertise , about leveraging AI for impactful social media advertising strategies. Akvile shares her journey from founding her agency to becoming an industry leader in social media advertising, highlighting the evolving role of AI in optimizing ad performance and audience engagement. Key Takea...

On this episode, Dots Oyebolu talks to Anders Hjorth , Retail Media Consultant of EPAM Systems . Anders shares his journey from early SEO in Europe to becoming a thought leader in retail media. The discussion covers the nuances of retail media in North America and Europe, the challenges of international marketing strategies and actionable insights for brands navigating this evolving space. Key Tak...

Tyler Durman , CEO and Founder of Ignition Growth Consulting , joins  Dots Oyebolu on this episode. They discuss the essentials of B2B marketing operations, sharing insights on demand generation, the impact of AI and aligning people and processes before implementing technology. Key Takeaways: (03:15) The evolution of Austin Growth Meetup. (04:37) The importance of the 44X demand revenue funne...

Join Dots Oyebolu as he speaks with Declan Mulkeen , Podcast host of “Let's talk ABM” and CMO of strategicabm . Declan shares insights into account-based marketing and its evolution, emphasizing its role as a business strategy. He discusses ABM ’ s unique integration with sales, the importance of a commercial system and balancing digital and physical account experiences to drive success. Key Takea...

Max Whicher , CBO and Co-Founder of Spin Brands , joins Dots Oyebolu to share strategies for leveraging omnichannel social media marketing to scale brands. Max highlights the value of being socially native and adapting strategies to brand goals, ultimately connecting all touchpoints in the marketing funnel. Key Takeaways: (05:51) Socially native marketers bring a competitive advantage. (08:02) Aud...

Join Dots Oyebolu as he interviews Vladimir Botsvadze , Mentor at Techstars , the #1 global marketing thought leader, according to Thinkers360 . Vladimir shares his insights on digital transformation, the power of storytelling and how to connect with consumers in an increasingly digital world. Key Takeaways: (04:35) The importance of storytelling in marketing to humanize brands. (07:22) The signif...

Join Dots Oyebolu as he speaks with Eyitayo Ogunmola , CEO of Utiva . Eyitayo shares his journey in tech, discussing the rise of Africa’s talent pool, Nigeria’s aggressive work culture, and how tech education connects local talent to global opportunities. He highlights why now is the time for companies to tap into the African tech ecosystem. Key Takeaways: (04:14) Africa’s middle class has grown t...

On this episode, Dots Oyebolu speaks with Andy Crestodina , Co-Founder and CMO at Orbit Media Studios . Andy shares insights on how AI is transforming marketing analytics and website optimization, highlighting practical strategies for marketers to improve performance through data analysis, ideation and filling content gaps. Key Takeaways: (03:41) AI should not be used to write content; it’s best f...

In this episode, Dots Oyebolu speaks with Anton Shulke , Head of Influencer Marketing at Duda . Anton shares his journey from teaching languages to becoming a leading figure in B2B influencer marketing. He delves into building authentic relationships with influencers, leveraging webinars and establishing brand recognition in niche markets. Key Takeaways: (03:38) Building personal relationships in...

Join Dots Oyebolu as he speaks with Jonathan Pollinger , Freelance Social Media and AI Trainer . Jonathan shares his journey from corporate to freelance social media training and discusses B2B social media strategies, focusing on how small businesses can leverage paid and organic tactics to drive success. Key Takeaways: (01:04) Jonathan shares his background and transition to social media training...

On this episode, Dave Kerpen , Co-Founder and Executive Chairman of  Apprentice , joins the podcast to discuss the vital role of delegation in leadership and personal growth. Dave shares how delegating effectively can lead to a more balanced life and greater business success. The conversation also touches on lifelong learning, the impact of user-generated content in marketing and the evolutio...

Join Dots Oyebolu as he speaks with Katie King , CEO of AI in Business and a top AI influencer in 2023. In this conversation, Katie discusses the profound impact of artificial intelligence in marketing, from augmenting traditional marketing strategies to addressing the fear of job displacement. Katie shares insights on leveraging AI to achieve business growth while emphasizing continuous learning...

Dots Oyebolu is joined by Garren Parkins , Founder and CEO of Deskrig , on this episode. Garren shares his expertise on driving B2B video marketing to profitable levels, covering how Deskrig enhances video production efficiency for content creators. Garren also dives into the future of video marketing, repurposing strategies and the key role of virtual events in lead generation. Key Takeaways: (01...

On this episode, Frederick Vallaeys , CEO of Optmyzr , joins Join Dots Oyebolu. Frederick shares valuable insights into paid media automation and how businesses, small and large, can effectively use automation to improve their marketing strategies. Frederick discusses common mistakes small businesses make, the importance of customer data and the evolving landscape of PPC with generative AI. ...

Join Dots Oyebolu as he speaks with Lee Schneider , Founder and Lead Producer at Red Cup Agency . Lee shares his expertise in creating fan-obsessed podcasts and the vital role of storytelling in podcast production. He highlights techniques for podcast differentiation, how to build immersive audio experiences, and the importance of quality production to captivate listeners. Lee also offers insights...

The world of no-code tools is revolutionizing how marketers build and manage their online presence. Without the need for extensive coding knowledge, marketers can now create, launch and optimize websites and apps, enhancing agility and innovation. Mario Tarouca , Co-Founder and COO of Framedrop , discusses the no-code revolution, diving into the benefits and practical applications of these tools f...

Join Dots Oyebolu in conversation with Dusty DiMercurio , Senior Director of Industry and Portfolio Marketing at Autodesk .* Dusty shares his extensive experience and insights into supporting business strategies with performance marketing. He discusses Autodesk's holistic approach to marketing across multiple industries, the transition to a subscription model, and the importance of audience-centri...

Dots Oyebolu interviews Navah Hopkins , Evangelist at Optmyzr . In this episode, Navah delves into the world of paid media innovation, sharing her extensive journey from aspiring high school English teacher to a marketing expert. She discusses the dynamic landscape of PPC, the importance of strategic budgeting, and the role of AI in transforming marketing tactics. Key Takeaways: (01:46) Navah’s ca...

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5 In this episode, Dots Oyebolu is joined by A. Lee Judge , Co-Founder and CMO of Content Monsta . Lee shares his extensive experience in the B2B podcasting landscape, highlighting key strategies, challenges and future trends. Lee delves into the importance of multimedia content, the impact of COVID-19 on digital adoptio...

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5 Join Dots Oyebolu as he speaks with Lee-Anne Scott , podcast producer at Chirp . In this episode, Lee-Anne shares her journey in content marketing, highlighting her expertise in leveraging podcasts for brand growth. They discuss the strategy of “Podcast-in-a-Box,” revealing how this approach can transform business enga...

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5 Join Dots Oyebolu as he speaks with Paul Cohen , Partner and CEO North America at milkandhoneypr.com . Paul shares his extensive experience in the PR industry, spanning three decades and three continents. He discusses the origins and growth of Milk & Honey, emphasizing the importance of nurturing reputations and th...

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5 Join Dots Oyebolu as he speaks to Oliver JP Osborne , Founder and Director of oh cool . Oliver shares his journey from running a private members club at 20 to leading teams across three continents. He takes a deep dive into the world of events marketing and how events can serve as powerful tools for brand leadership an...

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5 Join Dots Oyebolu as he speaks to Stefan Maritz , currently Marketing Lead at CXL , and Head of Marketing at blackbear at the time of the interview. Stefan delves into the paradox of reducing B2B marketing cost per acquisition (CPA) by increasing brand awareness. He shares insights from his extensive experience in the...

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5 Join Dots Oyebolu as he speaks with Daniel Murray , Founder of The Marketing Millennials . Daniel shares his journey from marketing operations to building a media powerhouse with over a million followers. This episode dives into mastering marketing operations and the crucial elements needed to become a successful marke...

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5 Join Dots Oyebolu as he converses with Dayo Aluko , B2B Strategic Sourcing and Procurement Specialist. In this episode, Dayo dives into the nuances of B2B procurement, sharing his vast experience across various industries and shedding light on what marketing leaders need to know to navigate procurement challenges effec...