Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Joining Dots Oyebolu on this episode is AJ Wilcox , Founder of B2Linked , the world’s first LinkedIn Ads agency. AJ shares how he went from SEO and Google Ads to managing the largest LinkedIn Ads account globally, and why LinkedIn has become the most effective paid channel for reaching high-value B2B decision-makers.  Key Takeaways: (01:25) AJ shares how he transitioned from SEO and Google Ad...

Dots Oyebolu and Cory Henke , Founder and CEO of Variable Media , discuss modern paid media intelligence. Cory shares insights from his journey via major agencies and platforms to build a data-first paid media agency. He unpacks the challenges and philosophies around attribution and campaign measurement and explains how business intelligence tools like Power BI help brands unlock deeper visibility...

Dots Oyebolu chats with Larry Kim , Founder and CEO of Customers.ai . Larry shares his groundbreaking approach to go-to-market strategies in the B2C space, challenging the dominance of ad-heavy models and introducing a scalable, intent-driven framework for outbound email marketing.  From the evolution of PPC to hyper-personalized campaigns powered by AI, this conversation explores how markete...

Dots Oyebolu welcomes Michelle Ngome , Founder and President of the African-American Marketing Association (AAMA) , in this episode. Michelle shares her journey from finance to marketing, emphasizing the importance of integrated strategies that blend traditional and digital efforts. She unpacks the evolution of inclusive marketing, the challenges and triumphs of building a diverse marketing commun...

Join Dots Oyebolu as he speaks to Heather Osgood , Founder of True Native Media Podcast Advertising , a podcast representation agency that specializes in connecting mid-level shows with advertisers. Heather shares the growing value of podcast advertising in modern marketing strategies. She explores the unique power of host-read ads, the intentional nature of podcast audiences, and how brands can b...

In this episode, Dots Oyebolu welcomes Sheena Yap Chan , Founder and Host of The Tao of Self-Confidence , Wall Street Journal bestselling author, keynote speaker, consultant and PR expert. Sheena shares her journey from grappling with cultural invisibility to becoming a global voice for Asian women’s empowerment. She dives into the critical need for representation, confidence-building and collabor...

In this episode, Dots Oyebolu speaks to Cruce Saunders , Founder and Principal at Simple [A] , about building scalable content operations using intelligent systems and structured processes. Cruce shares how organizations can transform content from a chaotic expense into a strategic asset through clear handoffs, semantic models and composable architectures. Drawing from decades of experience, he ou...

In this episode, Dots Oyebolu speaks with David Meerman Scott , Marketing Strategist and Bestselling Author of “Fanocracy: Turning Fans into Customers and Customers into Fans.” David explores the neuroscience behind fandom and the power of customer-centric marketing, sharing how marketers can create enduring value by prioritizing connection over conversion.  Key Takeaways: (01:34) Transi...

Join Dots Oyebolu as he speaks to Mark Schaefer , Executive Director at Schaefer Marketing Solutions to unpack the profound impact of brand communities in today’s marketing landscape.  The conversation explores the shift from traditional advertising to emotional connection, the role of purpose in community strategy, and how major brands like Nike and Coca-Cola have embraced communities to dri...

Lilach Bullock , Founder of Lilach Bullock Limited , a Forbes Top 20 Women Influencer, speaker and sales-oriented digital marketing consultant, meets with host Dots Oyebolu, to share her personal journey from legal secretary to global digital marketing influencer.  She and Dots explore the critical alignment between sales and marketing, why businesses today can no longer rely on word-of-mouth...

In this episode, Dots Oyebolu meets with Amy Hebdon , Founder of Paid Search Magic . Amy shares insights from two decades of paid search experience, reflecting on the evolution of digital advertising and uncovering what truly drives strategic success in PPC.   Key Takeaways: (01:33) Paid search can be deeply strategic, offering room for creativity and problem-solving when done right. (02:4...

Dots Oyebolu chats to Kathy Guzmán Galloway, CEO and Strategist at The Clarity Wizard , who shares insights from her two-decade career in the consumer packaged goods (CPG) industry, covering her early days at PepsiCo and her current focus on brand positioning.  She breaks down the classic Four Cs and Four Ps marketing frameworks and explains why they no longer suffice in today’s complex brand...

Today, Corey Coates , CEO and Co-Founder of Podfly Productions, LLC , joins Dots Oyebolu to talk about high-level, B2B brand marketing.  Corey shares his decade-plus journey helping executives and brands embrace podcasting as a vital component of their content marketing strategies.  In this episode, Corey explains how executive-level podcasting often begins in unexpected ways, the import...

Dots Oyebolu speaks with James Wirth , Senior Director of Strategy and Growth Marketing at Citation Labs , to explore how SEO is more about ROI than just rankings and why SEO professionals should “steal” budgets from PPC campaigns. James shares insights on the impact of AI on search, the role of structured content, backlinking strategies, and how competitive analysis shapes SEO success. Key Takeaw...

Dots Oyebolu’s guest for this episode is Isaiah Studivent , CEO of Evron , a revenue marketing agency helping B2B SaaS companies scale from $1M to $10M ARR. Isaiah shares his journey from graphic design to entrepreneurship, the pivotal moments that shaped his agency’s approach and why revenue marketing is the future of growth.  Key Takeaways: (02:21) A client’s harsh feedback led to a pivotal...

In this episode, Jason Vana , Founder and CEO of SHFT Agency , breaks down the power of brand strategy, explaining how businesses can create a compelling identity that not only attracts the right customers but turns them into advocates. He highlights the often-overlooked role of brand strategy in driving long-term business success and revenue growth. Key Takeaways: (02:23) A strong brand identity...

In this episode, Stefan Boettcher , Founder and Director of QLICK.XYZ , joins Dots Oyebolu to explore the world of performance marketing for startups. Stefan shares his journey from agency work to running his own business, highlighting the key challenges startups face in paid marketing. Key Takeaways: (06:20) Common pros and cons of startup performance marketing. (08:41) Challenges of bootstrapped...

Dots Oyebolu sits down with Katherine Kerr , Founder of Podcast Pioneers , to speak about expert insights into podcast strategy, from setting a clear vision to ensuring sustainability and maximizing audience reach. Katharine discusses the importance of understanding audience behavior, creating high-quality content and integrating podcasts into a broader marketing ecosystem. Key Takeaways: (01:24)...

Clark Johannson , President and CEO of ClickSpace , board member at Young Presidents' Organization (YPO) , and Director at A100 , shares his expertise on advanced B2B performance marketing strategies, emphasizing the importance of unit economics, marketing intelligence and customer insights.  Through decades of entrepreneurial experience, Clark provides actionable insights into revenue predic...

Dots Oyebolu is joined by Jeff Large , CEO and Founder of Come Alive . Jeff shares his transition from teaching to podcasting, providing expert advice on using B2B podcasts to achieve business success. He offers practical tips on improving listener retention, aligning podcast content with business goals and streamlining the production process. Key Takeaways: (01:22) The transition from teaching la...

Join Dots Oyebolu as he speaks with Ben Baker , CEO of Your Brand Marketing . Ben explores the importance of internal communications in shaping company culture and empowering employees to become brand ambassadors. From reducing turnover to fostering customer-centric mindsets, Ben shares practical strategies for leveraging communication to drive organizational success. Key Takeaways: (03:15) The hi...

Juleyka Lantigua , Founder and CEO of LWC Studios , joins Dots on this episode. Juleyka shares her insights into audio journalism, the evolution of the creator economy and how niche podcasts are transforming the media landscape. She also highlights the strategic use of podcasts in public relations and provides examples of impactful audio content. Key Takeaways: (01:30) Juleyka’s journey in media,...

Henry Burreson , Podcast Influencer, Marketing Expert and Founder of Soundwave Agency , shares his journey from hosting over 300 gaming podcasts to leading a podcast marketing agency. Together with host Dots Oyebolu, Henry explores the intersection of podcasting and influencer marketing, offering strategies for effective audience engagement and campaign success. Key Takeaways: (02:56) Selecting th...

Dots Oyebolu speaks with Bolaji Oyejide , Creator of the world’s first B2B reality show, "Demand Wars" . Bolaji offers a fresh perspective on how B2B marketing needs to shift from "being the best" to becoming the favorite by focusing on human connections and storytelling. He highlights the pitfalls of modern marketing strategies and proposes actionable frameworks for building sustainable, impactfu...

Dots speaks to seasoned marketer Shraddha Sriram , Podcast Marketer at Chakravyuh Labs , who has over a decade of experience in public relations, B2B and B2C marketing. Shraddha explores the transformative role of human-centered design in reshaping B2B marketing. She also discusses balancing empathy and technology, the role of AI in automation and the power of gamification in creating meaningful c...