Marketing in the Madness

Send us a text This episode of Marketing In The Madness is packed with strategies to grow your business, master AI-driven marketing, and build authentic communities in today’s digital-first world.  In this episode, Katie Street sits down with Matt Desmier, a seasoned business engagement expert, to tackle the challenges of content chaos, AI integration, and community engagement. From practical tips...

Send us a text Content is everywhere, but managing it has never been harder. Did you know that 30% of Fortune 500 companies rely on Contentful for their digital experiences, or that Gen Z prefers platforms like TikTok for shopping over traditional e-commerce sites? As AI, personalisation, and omnichannel strategies evolve, businesses must rethink how they create, manage, and deliver content to mee...

Send us a text In this empowering episode of Marketing in the Madness, Katie Street dives into a crucial conversation with Mar Duermeijer about female leadership, workplace equality, and the dynamics of creating inclusive environments. Together, they unpack the challenges, opportunities, and transformative lessons for women striving for leadership roles in traditionally male-dominated industries l...

Send us a text In this week's episode, Katie Street dives deep into the transformative potential of AI-powered product placement and its impact on the future of marketing. Joined by Mar Duermeijer, Chief Content Officer at RYFF, they explore how advanced technology is revolutionising traditional advertising strategies and creating new opportunities for brands and content creators alike. From lever...

Send us a text In this special solo episode of Marketing in the Madness, Katie Street takes you through actionable strategies for B2B marketing in 2025. With AI reshaping the marketing landscape, Katie shares why human-centered content and authentic engagement are more critical than ever. From lead-generation events to TikTok-style videos, she unpacks the future of marketing that puts people first...

Send us a text Welcome to a groundbreaking episode of Marketing in the Madness! This week, host Katie Street explores how artificial intelligence (AI) is revolutionising the marketing landscape… using AI as her ‘co-hosts’.  In a previous episode Katie was Joined by Marco Andre, Executive Director of Global Marketing and AI Excellence at Novartis and, in this latest episode, you’ll hear how AI tool...

Send us a text In this inspiring episode of Marketing in the Madness, host Katie Street is joined by Louisa O’Connor, Managing Director of Seen Presents, to discuss the critical need for more women in leadership roles, particularly in the marketing, events, and experiential industries. Together, they explore how saying "yes" to opportunities, pushing beyond comfort zones, and fostering diverse wor...

Send us a text In this episode of Marketing in the Madness, host Katie Street dives into the dynamic world of experiential marketing with Louisa O'Connor, Managing Director of Seen Presents, a leading brand experience agency known for unforgettable events with brands like Netflix, TikTok, and Amazon. Together, they explore how immersive, real-world experiences build brand loyalty, create lasting e...

Send us a text Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedi...

Send us a text AI is not here to play around. It only took 10 months for AI to reach 50% of the US, when compared to 37 years for electricity and 21 years for smartphones. It is clear AI is scaling at speed. Like most rapid changes, resistance occurs, so it's crucial to educate teams on how AI can be used to improve efficiency and productivity. Welcome back to another episode of Marketing In The M...

Send us a text As businesses navigate an increasingly competitive landscape, fostering diverse teams goes beyond doing the right thing; generating ideas and solutions that resonate with a wider audience is crucial. In this BONUS episode of Marketing in the Madness, Katie welcomes back Paul Wright, Head of International for Uber, to discuss the intersection between diversity and innovation.  Paul s...

Send us a text From streamlining digital transformations to enhancing customer engagement, FuseFabric empowers brands to navigate the complexities of eCommerce effectively. By leveraging Shopify's robust platform, they are enabling businesses to innovate, deliver exceptional experiences, and stay competitive in a rapidly evolving market. In the fast-evolving world of eCommerce, brands face unprece...

Send us a text Uber may be best known for getting you from A to B, but behind the scenes, it’s revolutionising the advertising world. From personalised ad experiences during rides to partnering with brands like L'Oréal, Bacardi, and Chelsea FC, Uber’s advertising platform is growing into a billion-dollar business, one ride at a time. This week on Marketing in the Madness, Katie Street is joined by...

Send us a text It’s Time to Elevate Your Brand & Put Yourself Out There! Are you ready to put yourself out there and attract your ideal clients? If so, this is an event you can't afford to miss. In our latest instalment of The Demand Generation series, we’re getting personal about the power of professional branding with insights from some of the industry's most influential PR and Influencer ex...

Send us a text In today’s rapidly evolving marketing world, disruption, innovation, and AI are the driving forces behind success. It’s no longer enough to rely on traditional methods—brands must embrace these trends to stay ahead. In this episode of Marketing in the Madness, we’re joined by Laurence Cornwall-Watkins, Joint MD at Bright Blue Day, to dive deep into how disruption, innovation, and AI...

Send us a text Disrupt the market—that’s exactly what Rory McEntee, Brand & Marketing Director at Gymbox, has done with some of the most innovative and daring campaigns in the fitness industry. In today’s episode of Marketing and the Madness, we explore how Rory has successfully disrupted the market, sparking conversations and pushing boundaries with his bold marketing strategies. Join Katie a...

Send us a text Creating true equity isn’t just the right thing to do—it’s a business imperative. As companies strive to stay competitive, unlocking innovation through diverse and inclusive teams is key to unlocking creativity and fueling growth. This week we welcome back Heidrun Luyt,  a marketing leader at the forefront of driving change in industries from finance to retail, for a BONUS episode o...

Send us a text In today’s hyper-competitive market, playing it safe is no longer a viable strategy for growth. To stand out and drive commercial success, businesses must embrace bold marketing innovations that break the mould and challenge the status quo. Whether redefining customer experiences or shaking up traditional industry norms, the key to thriving in this fast-paced landscape is a fearless...

Send us a text Client-agency relationships are at the heart of the marketing industry, yet they are undergoing a significant transformation. As business models shift and digital platforms evolve, the dynamics between clients and agencies are being redefined. In the midst of this chaos, those who adapt will thrive, while others risk getting left behind. Welcome back to another thought-provoking epi...

Send us a text Unmasking Narcissism: Navigating Power, Empathy, and Authenticity in Business Narcissism in the workplace isn't just a buzzword—it's a force that shapes the very core of leadership, team dynamics, and business culture. When narcissists rise to power, often amplified by the reach of social media and modern marketing, they bring with them a wave of manipulation, ego, and ultimately, d...

Send us a text Empowering women in e-commerce isn't just about creating businesses—it's about reshaping the future. When women lead, they bring innovation, empathy and resilience to the table transforming industries and driving true economic growth. It's time to break the barriers and unleash the full potential of women entrepreneurs in the digital age. Welcome back to another dynamic and inspirin...

Send us a text Welcome to another transformative episode of Marketing In The Madness! This week we're bringing you an inspiring LIVE recording backstage at MAD//Fest London Female Leaders Club with Stephanie Aitken, a renowned Gender Diversity Consultant, where we explore more than the innovations pushing marketing forward, but the cultural shifts necessary to empower women in the workplace and dr...

Send us a text This week’s episode of Marketing the Madness is a special one! We’ve rebranded to Marketing in the Madfest for this exciting live recording at Madfest, and joining us is the fantastic Claire Ferreira from Mums in Marketing. Claire shares her inspiring journey of creating a community where the challenges and triumphs of motherhood and marketing intersect. In today’s vibrant marketing...

Send us a text In today's dynamic business landscape, the role of female founders has never been more pivotal. Yet, many women still face unique challenges in their entrepreneurial journeys. This week’s episode is your comprehensive guide to navigating these challenges and thriving as a female entrepreneur. We’re bringing you an electrifying panel discussion from Madfest, where four powerhouse fem...

Send us a text Harnessing the power of activism within your brand is a game-changer in today's socially conscious marketplace. Yet, many businesses struggle to integrate purpose-driven initiatives seamlessly into their marketing strategies… This week's episode is your guide to ensuring you're not among them. We're diving deep into the unique blend of activism marketing with Kerry Thorpe, Head of I...