Marketing in the Madness

Send us a text What does it really take to cut through the noise in today’s marketing world? In this episode, Katie Street sits down with Joe Glover - founder of The Marketing Meetup, LinkedIn legend, and all-round positively lovely human - to talk about the power of showing up as your ACTUAL self, building communities with meaning, and why kindness (and proactivity!) might just be the most underr...

Send us a text In this Shoptalk special, Katie Street grabs 20 minutes with one of retail’s most inspiring voices - Slavka Jancikova, VP of Marketing for Foot Locker Europe. From sneaker drops to social strategy, Slavka lifts the lid on how Foot Locker is keeping things fresh, future-ready and fiercely relevant - especially with Gen Z. Spoiler: it’s not just about the kicks (though that helps). We...

Send us a text In this byte-sized episode, we’re back with Sylvain Grande, Chief Product Officer at PayFit, diving into how they’re weaving AI into every layer of their marketing engine. PayFit, one of Europe’s leading HR tech platforms, has been on a big transformation journey - from classic sales-led to a smarter, more connected, multi-channel model. And AI is right at the heart of it. 1. AI Is...

Send us a text What happens when a fashion brand thinks like a tech company? At Shoptalk Europe, Katie sits down with Mark Ralea, General Manager of Fabletics Europe, to find out how this fast-growing activewear brand is disrupting the retail game - from AI-powered personalisation to immersive, experience-led stores. Together, they unpacked:   Subscription models create deeper customer relationshi...

Send us a text With AI rapidly transforming how we run businesses, many leaders are asking: how do you actually implement AI tools in a way that enhances productivity, improves customer experience, and still keeps your teams empowered - not overwhelmed? In this special episode of Marketing in the Madness, recorded in Paris, host Katie Street is joined by Sylvain Grande, Chief Product Officer at Pa...

Send us a text What happens when an iconic heritage beauty brand meets cutting-edge AI and TikTok trends?   Recorded live at Shoptalk Europe in Barcelona, this special episode welcomes Karen Ehrlich, VP/GM, Skin Care, Estée Lauder Companies UK & Ireland! She dives into digital innovation, personalised beauty marketing, and how iconic brands like Clinique stay ahead in today’s fast-moving retai...

Send us a text In this episode of Marketing in the Madness, we sit down with George Sullivan, founder of The Sole Supplier, to unpack the rapidly changing landscape of eCommerce and the role of social commerce, AI, and human-first marketing in shaping the next decade of online retail. Together, we explore:  ✅ Why traditional transactional websites are becoming obsolete George argues that websites...

Send us a text In this special Marketing the Madness x Shoptalk Europe episode, our host Katie is joined by the powerhouse duo from Jägermeister, Susanne and Maren, who dive deep into what digital transformation really looks like behind the scenes. Live from Shoptalk Europe in Barcelona, we unpack how this iconic FMCG brand is evolving from heritage liquor to digital-first DTC innovator — all powe...

Send us a text What does it take to build one of the UK’s most influential sneaker platforms from scratch?  In this episode of Marketing In The Madness, Katie Street is joined by George Sullivan, founder and CEO of The Sole Supplier, for an unfiltered conversation on building a business that’s as much about community as it is about commerce. Starting from a spare room and a sneaker obsession, Geor...

Send us a text In this episode of Marketing in the Madness, Katie explores the future of online shopping with Sophie Frères, CEO and co-founder of LiSA - the social commerce engine powering brands like M&S and Zalando. We’re talking: - Live shopping that actually converts,  - Why Gen Z doesn’t care about your editorial content - How employee-generated content (EGC) is reshaping retail - The su...

Send us a text What happens when one of the world’s biggest drinks brands gets seriously innovative? In this episode of Marketing in the Madness, our host Katie Street is joined by Benjamin Lickfett, Global VP of Breakthrough Innovation at Diageo - the global drinks giant behind brands like Guinness, Johnnie Walker, and Seedlip. From AI-powered brand concierges to AR cocktail mixers and personalis...

Send us a text In today’s fast-moving retail game, the brands winning hearts and market share aren’t just selling products - they’re mastering discoverability, data, and digital experience. In this episode of Marketing in the Madness, our host Katie Street sits down with Elizabeth Azide, Senior Director of Marketing for EMEA at BigCommerce, the global eCommerce platform powering over 60,000+ digit...

Send us a text Welcome to another episode of Marketing in the Madness. This time, Katie Street sits down with the brilliant Giedre Baliutaviciute, Head of Digital Commercial Growth, to explore the evolving world of B2B eCommerce and marketplaces.  From Amazon and Zalando to building internal dropshipping models, Giedre shares her fascinating insights on how retailers can tap into tech, data, and p...

Send us a text What happens when you mix an ex-Burberry tech mastermind, a shopaholic podcast host, and a bucketload of insights into the future of digital experiences? You get this week’s unmissable episode of Marketing in the Madness! Katie Street sat down with retail innovation guru, Giles Smith. The person behind the scenes behind the digital and product strategies for Burberry, Selfridges, Un...

Send us a text In this special episode of Marketing in the Madness, recorded at the buzzing Shoptalk conference in Las Vegas, Katie sits down with Dominik Angerer, Co-Founder and CEO of Storyblok , one of the most exciting CMS players revolutionising digital experiences through composable architecture and AI innovation. With 260,000+ users and a fast-growing global team, Dominik shares the inside...

Send us a text Welcome to a special (and deliciously different) episode of Marketing in the Madness ! This time, we’re taking you behind the scenes of one of our most-loved events of 2024 — the Contentful Bake Off. Yes, you read that right. It’s where digital marketing meets flour, frosting, and… personalising strategies. 🎤 Our speakers: Charlotte Todd – Former E-Commerce Director at British Gas,...

Send us a text In this special solo episode of Marketing in the Madness, Katie Street, founder of Street Agency, shares powerful strategies that are helping brands win over modern B2B clients by focusing on what really matters: human connection, emotional storytelling, and strategic visibility! If you’re serious about standing out in the competitive B2B space, this episode is packed with unmissabl...

Send us a text Welcome to a truly game-changing episode of Marketing in the Madness! Recorded live at our International Women's Day 2025 event, this episode is all about empowering women to speak up, stand out, and own their success 💪 At Street Agency, we’re all about amplifying voices and creating opportunities, and this event was no exception. Rather than a traditional panel discussion, we turn...

Send us a text Welcome to another episode of Marketing in the Madness ! This time, Valentina Milanova , founder of Daye , joins the conversation to share how she’s revolutionising women’s health by tackling the gender health gap, challenging outdated norms, and fighting for equal representation in clinical research. From revolutionising tampons with diagnostic and pain-relieving capabilities to na...

Send us a text This week of Marketing in the Madness, we've got none other than Joanna Lyall, founder and nutrition therapist of The Better Menopause to talk about everything from gut health to perimenopause brain fog to what it REALLY takes to build a product brand from scratch. We explore why businesses must do more to support women during this pivotal stage of their lives, the critical link bet...

Send us a text B2B marketing is shifting fast, and this week, Alison Battisby joins Katie Street to share the latest trends and strategies you need to stay ahead. She’s the founder of Avocado Social , a social media consultancy that’s been at the forefront of social trends, paid ads, and content strategy for over a decade. Alison reveals how she stays ahead of trends, the best social platforms for...

Send us a text AI isn’t just a trend, it’s a complete game-changer for businesses, marketing, and the way we work. But while some see AI as a powerful tool for growth and efficiency, others fear it could replace entire industries. So, what’s the truth? In this episode of Marketing and the Madness, Katie Street sits down with AI expert Danilo McGarry to uncover the truth about AI’s rapid evolution...

Send us a text Welcome to another episode of Marketing in the Madness ! This time, Jennifer Shaw-Sweet from LinkedIn's B2B Institute joins the conversation to reveal B2B marketing insights businesses can’t afford to ignore. Jennifer shares how LinkedIn's B2B Institute is pioneering research that redefines B2B marketing strategies. She demonstrates how humanising B2B, focusing on consistency, and c...

Send us a text In this sparkly episode of Marketing the Madness , Katie Street sits down with Nishma Patel Robb , Founder of Glittersphere and former Marketing Director at Google. Together, they explore the essence of personal branding, authentic leadership, and the journey of empowering women in business and beyond. Nishma shares her inspiring career story, from her early days at Teletext Ltd to...

Send us a text Want to know how to make your content go viral? And get it in front of your ideal audience or prospects? 💬 We've got you because this week on Marketing In The Madness, we’ve got none other than Mary-Anne Da'Marzo, aka Your AI Marketing Mentor and Founder of Firebelly Media! With over 200,000 TikTok followers, 3.7M LinkedIn post impressions, and a reputation for creating viral conte...