Marketing in the Madness

How do you make luxury retail feel personal, seamless and genuinely useful? In this episode of Marketing in the Madness, Katie Street sits down with Hannah Creighton, Head of Retail Operations at JOSEPH, live from Retail Tech Show. Together, they explore how JOSEPH is elevating the in-store experience through clienteling, data, omnichannel retail and technology that actually makes life easier for...

What does it actually take to prove marketing works? In this episode of Marketing in the Madness, Katie Street sits down with Jamie Irving, SVP of Media, Insight and Effectiveness at Pentland Brands, the group behind Speedo, Berghaus, Canterbury, Mitre, Kickers, Ellesse and more! Jamie shares what it means to run media and performance across a portfolio of heritage and challenger brands, why comme...

Join Katie Street live from the Retail Tech Show for this episode of Marketing in the Madness, featuring Mitchell Vergeer, Head of Retail at Axel Arigato. In this conversation, Katie and Mitchell explore how Axel Arigato is rethinking the in-store retail experience by moving away from traditional sales tactics and creating spaces built around human connection, community, music, events and memorabl...

In this episode of Marketing in the Madness, Katie Street speaks to Sue Azari, E-commerce Industry Lead at AppsFlyer about the future of fashion e-commerce, app marketing, omnichannel retail, social commerce and AI-powered shopping. Sue shares key insights from AppsFlyer’s State of E-commerce Report 2026, including why brands are focusing more on retention, remarketing and web-to-app journeys as c...

In this special live episode of Marketing in the Madness, recorded at the Retail Tech Show, Katie Street sits down with Fabrice Khullar, Director of Product Experience at Boots, to talk retail transformation, AI, product experience, UX and the future of the customer journey. Fabrice shares what it takes to lead digital transformation inside a major retail brand such as Boots, what retailers need t...

Recorded live at Marketing in the Madness Live 2025, this special episode features our headline speaker Richard Shotton, one of the UK’s leading behavioural science experts and author of "Hacking the Human Mind". In this session, Richard explores how marketers can use behavioural science to make their comms, pricing and customer experiences more effective with lessons from brands including Dyson,...

What does it actually take to do B2B marketing that feels HUMAN? In this episode of Marketing in the Madness, Katie Street sits down with Robin Daniels, former CMO at LinkedIn, WeWork and Matterport, live at Human X, the AI conference bringing together the biggest names in the world of AI right now. Robin has one of the most remarkable careers in marketing, from taking companies public on NASDAQ,...

Agentic commerce is here. And if you work in retail, ecommerce or commerce tech, this is one you need to hear. Recorded live at Shoptalk, Katie Street sits down with leaders from Google Cloud, Commerce, EPAM and PayPal to unpack how AI agents are changing the way people discover, compare and buy products online. We get into Universal Commerce Protocol, AI-driven product discovery, agentic checkout...

What does luxury really mean in 2026? That was the question at the centre of this special Marketing in the Madness episode, recorded live at Shoptalk Luxe with Barbara Campos, CEO of Joseph. In this conversation, Katie Street sits down with Barbara to explore how one of Britain’s most iconic luxury fashion brands is evolving for today’s customer. From Joseph’s origins and its focus on empowering w...

Marketing is changing faster than most teams can keep up. AI is now everywhere - new tools, new workflows and new expectations. And for a lot of marketers, it’s creating more pressure… not less. In this episode of Marketing in The Madness, Katie Street sits down with Rob Wrubel, Co-Founder of Silverside, to unpack what it actually means to become an “AI-ready marketer.” Rob shares how some of the...

Most people can name a beer, gin or vodka brand. But ask them to name a Prosecco brand… and they can’t. In this episode, Katie Street sits down with Ali Wilson, co-founder of Midas Prosecco to reveal why one of the world’s most popular drinks has almost no real brands behind it and what it takes to change that. From spotting the gap to building a premium product people actually want to drink, this...

Marketing budgets are under pressure… but most brands still don’t know what’s actually working. In this episode of Marketing in the Madness, Katie Street sits down with Elissa Brown, Ecommerce Lead at AppsFlyer North America, recorded in Las Vegas. They unpack what’s really changing in ecommerce right now and why measurement has become one of the biggest competitive advantages a brand can have. Be...

Luxury brands talk about loyalty... but what does it actually take to earn it? In this episode of Marketing in the Madness, recorded live at Shoptalk Luxe, Katie Street sits down with Ahmed Al Derazi, VP & Head of Corporate Communications at Landmark Group, a $7B retail business operating across 15 countries with over 50 million loyalty members.  They unpack what most brands still get wrong ab...

What happens when luxury stops being reserved for special occasions… and becomes something you can wear every day? In this episode of Marketing in the Madness, recorded live at Shoptalk Luxe in Abu Dhabi, Katie Street sits down with Colleen Conkling, SVP of Brand at Monica Vinader, to unpack how the brand helped redefine an entire category: accessible luxury. From its beginnings in 2008, Monica Vi...

Artificial intelligence is transforming hospitality but how can luxury brands use AI without losing the human touch? In this episode recorded live at Shoptalk Luxe in Abu Dhabi, Katie Street sits down with Sean Sear, SVP of Strategy, Technology & Innovation at Langham Hospitality Group, to explore how one of the world’s most historic luxury hotel brands is embracing AI to create better guest e...

Recommerce, resale, circular fashion… whatever you call it, the way we buy luxury is changing! In this episode recorded live at Shoptalk Luxe in Abu Dhabi, Katie Street sits down with Kirsty Keoghan, GM of Fashion & Luxury at eBay, to talk about the explosion of pre-loved luxury, the changing psychology of luxury buyers and why trust is everything in resale marketplaces. From authentication te...

We're continuing our Marketing in the Madness series recorded live at Shoptalk Luxe Abu Dhabi and this one is for anyone obsessed with luxury travel!!! In this episode, Katie Street sits down with Candice D'Cruz, VP of Luxury Brands at Hilton for Asia Pacific, based out of Singapore and overseeing some of the world's most iconic hotel brands including Waldorf Astoria and Conrad.  Candice brings a...

We’re kicking off a brand new Marketing in the Madness series recorded live at Shoptalk Luxe Abu Dhabi. Picture this: a podcast studio on the beach at Emirates Palace, sunshine and some of the sharpest minds in luxury retail talking candidly about AI, loyalty programmes, omnichannel and what the future of commerce actually looks like. Over the next few weeks, we’ll be sharing short, sharp, insight...

White ponytail, black sunglasses and fingerless gloves.  You immediately think of Karl Lagerfeld. That's the power of a strong personal brand. Mirjam Schuele, SVP of Marketing at Karl Lagerfeld and our host Katie Street explore how one of fashion’s most iconic personal brands became a global house built on accessibility, authenticity and cultural relevance. From reinventing Chanel and Fendi to lau...

Karl Lagerfeld didn’t just design fashion, he was the brand. Katie Street sits down with Mirjam Schuele, SVP of Marketing at Karl Lagerfeld, live from the brand’s Amsterdam headquarters, to unpack how Karl built one of the most iconic personal brands in history, long before “personal branding” was even a concept. Together, they explore: How Karl Lagerfeld deliberately built an unmistakable persona...

Some of the most effective marketing in history didn’t come from chasing attention, but from understanding people.  In this mini episode, Katie Street sits down with behavioural scientist (still one of the best job titles out there) and author Richard Shotton to unpack why that Guinness decision worked so well, and what it reveals about how people really make decisions. Setup of the Guinness story...

Richard Shotton, bestselling author of The Choice Factory and Hacking the Human Mind, joins Marketing in the Madness podcast to unpack how behavioural science actually works in modern marketing. Richard shares practical, evidence-based insights from 130+ years of behavioural research, breaking down why people make the decisions they do and how marketers can work with human psychology rather than a...

What happens when you have someone’s full attention for minutes at a time? In this special Marketing in the Madness episode, recorded on stage at our event, Marketing in the Madness Live at The Drum Labs, we hear from Paul Wright at Uber as he breaks down how Uber has quietly built one of the most powerful attention environments in modern advertising. This session goes deep into what attention act...

Is TV really losing relevance or are we just looking at it the wrong way? Recorded live on stage at Marketing in the Madness LIVE, this episode features Jason Trout, Global CMO at Crimtan, breaking down how television has evolved over the last decade and why it still plays a powerful role in modern media strategies. From the shift away from linear schedules to the rapid growth of Connected TV, str...

Welcome to Marketing in the Madness, and what better way to kick off our first podcast episode of 2026 than with a live panel diving into the future of retail! Hosted by Katie Street, this episode brings together senior leaders from some of the UK’s most influential retail brands to unpack how AI, data, customer experience and loyalty are reshaping how people discover, shop and engage with brands....