Marketing Happy Hour

This week, Erica and Cassie are joined by Jacynth Serrano Rodriguez, Content Manager at Our Place, a lifestyle brand known for their viral Always Pan and incredible partnerships with celebrities and creators like Selena Gomez. In this episode, Jacynth shares her day to day responsibilities in content marketing and how she and her team come up with fresh and innovative content ideas, using online s...

We're excited to introduce you to Lindsey Habenicht, founder and CEO of Good Press - a brand new PR agency delivering dynamic, creative, and meaningful public relations strategies to get you good press for your good work. Lindsey Habenicht's bio:  A forward-thinking PR professional, speaker, and certified life and success coach, Lindsey founded Good Press with a unique vision: to combine t...

This week, Erica and Cassie chat with Shannon Powers, North America Marketing Strategic Projects & Initiatives Lead at Hewlett Packard Enterprise. In this episode, Shannon uncovers how to foster a symbiotic relationship between sales and marketing, shares how employee personal brands can benefit an employer, and lets us in on the secrets to finding (and keeping) a great career mentor.  Here&#3...

We're excited to introduce you to Matthew Miller, Senior Director of Operations, Technology, and Business Development at Orlando Informer. In this episode, Matthew shares how to find the perfect mentor that aligns with your career goals and values. Matthew Miller's bio: Matthew started his career in the theme park industry in 2010, and over the past decade, he has helped design projects fo...

This week, Erica and Cassie catch up with fashion industry social media manager Kelsea Cozad. In this episode, Kelsea passes along her 10+ years of social media knowledge, including her insight into and perspective around leading social media during unprecedented times, how the industry has changed since 2014, and how to navigate challenges with empathy and tact. She also gives us her take on how...

We're excited to introduce you to Markable AI: an all-in-one tool designed for creators and brands alike to simplify your social experience and interactions with consumers. In this episode, Cassie and Erica sit down with Markable AI Founder and CEO Joy Tang to uncover the helpful features that Markable AI offers - like smart deep links, AI-powered shoppable bios, automated DMs, viral product r...

This week, Erica and Cassie are joined by Jack Hailey, Social Media Manager at Chili's. In this episode, Jack walks us through some of Chili's recent stunt marketing campaigns, explains how the team is able to gain approvals on out of the box ideas so quickly, and shares his predictions for the future of social media in 2024. Here's a peek at what we cover in this episode: [00:03:53] -...

We're celebrating 100 full length episodes of the Marketing Happy Hour podcast! In this last episode of the year, Cassie and Erica are chatting through our 2023 highlights, our favorite episodes so far, our new freebie (more on this below) , and our first ever paid digital product (more on this below, too!) . Snag your FREE Marketing Happy Hour starter kit here! To celebrate our 100th episode...

Welcome back to our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast guests to see what they're currently up to and the projects they've been working on since we last spoke! Our next "Where are they now?" guest is Bari Tippett of Auntie Anne's and Jamba. Listen in to Bari's first MHH appearance earlier this...

This week, Erica and Cassie sit down with Maddie Hinderstein, Social Media Specialist at TLC - an American cable television channel owned by Warner Bros. Discovery. Whether or not you're a fan of shows like 90 Day Fiancé, Sister Wives, or Dr. Pimple Popper, you'll love this conversation around diversifying your skillset, how networking can truly transform your career, and how Maddie and he...

This week, Erica and Cassie chat with Kyle Denhoff, Director of Marketing (Media) at HubSpot. In this episode, Kyle walks us through his team's approach to YouTube, podcast, and email newsletter content, and how they tailor their channels to the audiences they're trying to reach. He also shares his thoughts on the leadership skills every marketer should adopt and provides encouragement for...

Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our next "Open for Hire" gu...

This week, Erica and Cassie chat with SEO and Content Strategist Lauren Gaggioli. In this episode, Lauren shares how to conduct effective keyword research to determine queries that your brand can rank for and provides her best tips to help you create clear website content that actually converts. If you've been looking to crack the code on discoverability for your brand, this episode is for you...

This week, Erica and Cassie sit down with Aly Tatnall, VP of Accounts at Coffee 'N Clothes - a creative experience agency helping brands connect with fans through live events, digital experiences, and interactive merch. Aly has over 10 years of experience in experiential, social, and digital, and some of her notable clients include HERMÈS, Dolce & Gabanna, Athletic Greens, and Netflix.  In...

Welcome back to our Q+A bonus series! Are you considering going back to school for your MBA, but aren't sure if it's the right next step? Listen in as Harshada Deshpande shares her journey simultaneously pursuing an MBA from the University of Washington and working full time as the Senior Social Media Manager at Revenuewell. Hear Harshada's advice for marketing professionals looking to...

Happy Thanksgiving to our Marketing Happy Hour community! In honor of this celebration of gratitude, we're sharing: What we're grateful for this year A live taste test of new (to us) beverage brands The items on our personal holiday wishlists 2023 wins from our past guests Grab your favorite drink and listen in! Check out our first MHH gift guide of the season! Thank you to the incredible...

This week, Cassie interviews Podcaster, Blogger, Travel Agent and Digital Marketing Professional Conor Brown. In this episode, Conor shares practical email and podcast tips that will propel your business forward, explains why storytelling is an integral part of any content strategy, and provides a unique perspective on working full time while pursuing a side hustle. Here's a peek at what we co...

This week, Erica sits down with Integrated Marketing Strategist Sarah Miotti (prev. Senior Brand Manager of Partnerships for Beachwaver Co. + Director of Marketing for Cloth & Flame). In this episode, Sarah lets us in on her multi-channel secrets to success in building community and increasing conversions, including how to actually drive sales through affiliate marketing programs, how collabor...

Welcome back to our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. Next up:  Live Video! Meet our Live Video Q+A Panel guests: Jeff Sieh is an international speaker and consultant who focuses on visual marketing, podcasting, and live video. He hosts the Social Media News Live show and podcast as well as “Head Beard”...

This week, Cassie and Erica chat with Social Media Manager Cameron Norfleet Pivach. In this episode, Cameron shares unique advice for small businesses looking to start, grow, and maintain a community on social media. Here's a peek at what we cover in this episode: [00:03:23] - Cameron shares a peek at her career journey thus far, from working at Disney World to starting her own business, earni...

This week, Erica and Cassie are joined by Teddy Cheek, Senior Director of Marketing at The Escape Game, for a peek into B2C (business-to-consumer) local marketing and a conversation on marketing team leadership. In this episode, Teddy shares what it's like growing a nationwide brand, how to utilize local SEO tactics for online exposure, and what qualities make for an excellent marketing profes...

This week, Erica and Cassie chat with Brianda Gonzalez, Founder of The New Bar - a nonalcoholic bottle shop and online discovery platform inspired by and built around her journey to find and understand 1:1 alcohol alternatives. In this episode, Brianda shares a peek into building and marketing the brand, how they became the first official alcohol free retail partner at Coachella, why community bui...

This week, Cassie and Erica sit down with Génesis Warner, Designer and Branding Expert, to chat through her unconventional career path, what sparked her love for branding and design, how impactful a strong brand story and visuals can truly be, her best tips for optimizing your website to avoid common mistakes that she comes across in her work with web design clients, and more! Here's a peek at...

Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our next "Open for Hire" gu...

This week, Erica and Cassie get to know Taylor Porter, Social Media Strategist at Dutch Bros Coffee. In this episode, Taylor lifts the curtain on social media strategy for Dutch Bros, revealing the KPIs her team looks for to gauge successful social campaigns, the importance of consumer sentiment, and how the team approaches expansion into new markets. Here's a peek at what we cover in this epi...