Marketing Happy Hour

We're excited to introduce you to Tiana James, most recently the Director of PR & Partnerships at Victoria's Secret PINK (formerly Keurig Dr Pepper & JCPenny) and Avery Bash, a PR and Social Consultant (formerly Smoothie King & Keurig Dr Pepper). Tiana and Avery recently banded together to create Amplifyed, a course that encompasses the real-world experience and knowledge of wo...

This week, Erica and Cassie chat with Matt Prince, Brand Communications and PR Director at Taco Bell. In this episode, Matt gives us an inside look at a few of the fun projects he's been able to work on at the brand (like Taco Bell weddings and the Taco Bell Hotel), explains how important relationships are in PR, and speaks to the power of mentorship in your career. Here's a peek at what w...

We're excited to introduce you to Rachel Thaw, Community Manager at Andie Swim. In this episode, Rachel chats through her experience leading multiple marketing efforts with the brand, how she's showcasing Andie Swim through pop up shops around the country, and the true impact of IRL experiences and 1:1 interaction with your consumer. Follow along with Andie Swim: andieswim.com | Instagram...

This week, Cassie and Erica sit down with Florida Blue's Social Media Lead, Orlando Gonzalez. With over 15 years of experience and remarkable organic growth of 900% for Florida Blue's social following, Orlando shares invaluable insights into tailoring content for diverse audiences and managing multiple brand accounts effectively. Tune in as Orlando reveals his top tips for social media suc...

We're excited to introduce you to Registered Dietician Hailey Gorski. In this episode, Erica and Hailey chat through some healthy habits we can implement as young professionals to set ourselves up for success in our busy lives. About Hailey Gorski: Hailey is a Registered Dietitian Nutritionist with a Bachelor of Science in Nutrition and Dietetics from the University of Wisconsin-Madison. She c...

This week, Cassie and Erica walk through strategic brand partnerships with Namita Gupta, Director of Strategic Partnerships at SoulCycle. In this episode, Namita explains how to ensure a seamless and impactful brand partnership or activation, gives us her perspective on what makes a partnership have “staying power” in a consumer’s mind, reveals some of the exciting activations she's working on...

We're excited to introduce you to Eric Gray, Founder and CEO of Maverick Content Studio. In this episode, we walk through the key elements of successful storytelling, common mistakes brands make in creating content, how to establish credibility and trust with your audience, and Eric's best advice for social media and marketing professionals looking to make a real impact in their roles. Abo...

This week, Cassie and Erica chat all things reviews and online reputation management with Emily Washcovick, Yelp's Senior Field Marketing Manager and Small Business Expert. In this episode, we discuss key strategies for businesses to effectively manage their online reputation, craft impactful review responses, and incorporate customer feedback into their broader marketing strategy. Here's...

We're excited to introduce you to Andie Wright, previously a Client Account Manager at Spotify and Twitter. In this episode, Andie walks us through her experience navigating two layoffs early on in her career, how she's shifted her mindset around career hardship, and some incredible advice for anyone in the job market today. About Andie Wright: Andie began her career in Client Partnerships...

This week, Cassie and Erica begin our chat with Chris Keener, Creative Director at MUD\WTR, by indulging in their matcha and cacao blends. Then, we focus on his journey marrying storytelling with performance marketing and creative direction at the brand. We walk through his past experience producing films for National Geographic and Netflix, how his practice of breathwork led to his role at MUD\WT...

We're excited to introduce you to Intellectual Property Attorney Casey Handy-Smith. In this episode, Erica and Casey chat through essential tips to help influencers, content creators, entrepreneurs, and brands alike gain a better understanding of contracts and protect their brand(s) and IP (Intellectual Property). Casey outlines some of the red flags she often sees in creator contracts, how br...

This week, Cassie and Erica sit down to chat with Carson Mason, Social Media Manager at Papa Johns . In this episode, Carson walks through how she and the team at Papa Johns partner with celebrities, influencers and employees alike to create content and inspire brand affinity, shares how they're uniquely showing up on social media platforms with the goal of becoming the most engaged and cultur...

We're excited to introduce you to Christian Muche, a marketing industry leader and the CEO and Co-Founder of Beyond Ordinary Events and POSSIBLE. In this episode, we chat through the impact that attending industry events like POSSIBLE can have on your career, how to approach your team about going to events, and how you can join us at POSSIBLE 2024 in Miami, FL to hear from speakers like Gary V...

This week, Erica and Cassie chat with Andrea Linhares, Brand Marketing Manager at Sephora. In this episode, Andrea walks us through her day to day advising brands at Sephora on marketing best practices, her perspective that UGC is the new "word-of-mouth," how Sephora identifies and collaborates with influencers, and her best advice for marketers at any stage in their career, but especial...

This week, we're chatting tax preparation with Katie Hardie, Owner of Hardie CPA - tailored tax & accounting solutions to help you succeed. Specifically, Katie covers organization tips for setting yourself up for success come tax season, plus how to save money with deductions. If you're a side hustler or entrepreneur, she also covers when to set up a business bank account and LLC for y...

This week, Erica and Cassie sit down with Tori Dunlap, an internationally-recognized money and career expert, and podcast host. After saving $100,000 at age 25, Tori quit her corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money. She has helped over four million women negotiate salary, pay off debt, build sav...

We're excited to introduce you to Jesse Green, Founder and Creative Director at Handcar - a creative agency based in Detroit, MI. In this episode, Jesse chats through some of the creative projects he and his team have been a part of, the importance of excellent design and how it inspires creative content, and the impact of storytelling in a brand's marketing strategy. About Jesse Green, in...

This week, Cassie and Erica catch up with Izzy Yellin, Content Manager at one of our favorite CPG soda brands - OLIPOP . In this episode, Izzy walks us through her day to day tasks in content strategy and creation, gives us a behind the scenes peek at her favorite OLIPOP projects, and explains how the OLIPOP team utilizes social media content to foster a community with their consumers. She also sh...

We're excited to introduce you to Les Alfred, Podcast Host and Founder of Balanced Black Girl. In this episode, Les chats through her journey toward creating content full time, the lessons learned from her 9-5 that she took with her into her business, and how she's seen incredible growth through building an online community and serving that community well. About Balanced Black Girl: Balanc...

This week, Erica sits down with Karen Danudjaja, Co-Founder and CEO of Blume - a wellness brand creating daily rituals to indulge in. In this episode, Karen shares the inspiring story behind Blume's mission, the importance of test and learn tactics in digital marketing, effective email campaign strategies, community driven business approaches, and her favorite Blume blends for the young profes...

We're excited to introduce you to Ashley Menzies Babatunde, a lawyer turned podcaster humanizing success with a real-time approach. In this episode, Ashley shares how failing the California bar exam at first propelled her into a journey of storytelling and creativity, and how you can navigate career shifts as you grow and develop as a person. Ashley Menzies Babatunde's Bio: Ashley Menzies...

This week, Erica and Cassie chat with Michael Kaye, Director of Brand and Communications at Match Group's ARCHER and OkCupid. In this episode, Michael outlines how each brand is breathing new life into the online dating space and standing out to younger Millennial and Gen Z daters by staying timely and culturally relevant. We also talk through the fact that today’s consumers are CRAVING person...

We're excited to introduce you to Katie Fawkes, Director of Marketing at Ecamm Network . In this episode, Katie dives into the impact you and/or your brand can have on your audience by tapping into live video. Katie Fawkes' Bio: Katie Fawkes is the Director of Marketing at Ecamm Network where she gets to work alongside some of the most amazing live streamers, podcasters, and content creato...

This week, Erica and Cassie are bringing you along with us in the journey of launching our own media company, MHH Media . Currently in its "soft launch" stage, we recently debuted our newest podcast under the MHH Media umbrella - The Social Media Diaries Podcast - and in this episode we're sharing a behind the scenes look at where we're headed and how you can join in on the fun,...

We're excited to introduce you to Matthew Kantner, Marketing and Creative Talent Director at Creative People, in charge of hiring talent across Brand, Growth, Creative, Design, Social, Product Marketing & more for venture-backed startups and public companies. About Creative People: Our mission is to humanize the recruitment experience for both candidates and clients. We eliminate the trans...