Marketing Happy Hour

We've noticed quite a few new friends around here - welcome to Marketing Happy Hour! Grab a drink and join us as we walk through who we are, how we met and why we started this podcast; then listen in as our hosts Cassie and Erica provide evergreen career advice, PR tips, content strategy learnings, and more! Not new? You'll still get value out of listening in - jump to 16:24 for our Q&...

This week, Erica chats with Kate Haldy, Head of Brand Communications, PR & Events at Anthropologie. In this episode, Kate shares a peek into the incredible projects she's worked on with the brand, what goes into an effective communications strategy, how bringing experiential events to life is key in connecting further with their consumer, and more. Here's a peek at what we cover in thi...

This week, Erica sits down with Tristen Dewar, Influencer Marketing Manager at Amazon Fashion, to chat through what makes a great influencer campaign, tips on utilizing Snapchat and YouTube Shorts for branded content, and predictions for the future of the influencer industry. Here's a peek at what we cover in this episode: [00:02:42] - Tristen shares a peek into her background - initially majo...

This week, Erica and Cassie chat with Motivational Speaker Genesis Vaquero, an ambitious recent graduate, digital marketer, and community leader that is eager to make a difference in the world and empower students and young professionals to succeed. In this episode, Genesis breaks down her top tips for networking, finding your purpose, developing a growth mindset, gaining confidence in your career...

This week, Cassie catches up with Content Strategist and Communications Expert Caitlin Busscher. After a decade with The Walt Disney Company (two as an official Disney Ambassador and spokesperson), Caitlin now serves as a communications executive in the finance industry. In this episode, Caitlin shares her thoughts on leadership, communication strategies, refining your writing skills, and more. He...

This week, Erica catches up with Jack Appleby, Creator of Future Social: a free newsletter read by 50K+ marketers looking to learn more about social and creator strategy. In this episode, Jack breaks down his go-to cross platform strategies for social media teams and the career advice he wishes he would've taken sooner. Here's a peek at what we cover in this episode: [00:03:31] - Jack shar...

Welcome back to our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. Next up:  Public Relations! Meet our Public Relations Q+A Panel guests: Erin Murphy is a Public Relations Account Manager at PRESS PR + Marketing in Tampa, FL, garnering more than $7 million in ad-value equivalency and nearly 1 billion earned media im...

This week, Erica and Cassie sit down with Lisa Mastela, Founder of Bumpin Blends - superfood smoothie cubes designed for your body, delivered to your door. Bumpin Blends offers unique, pre-portioned, and delicious frozen smoothie cubes to make snack time a breeze. With ingredients curated by registered dietician Lisa Mastela, you can be confident that every Bumpin Blends smoothie is made from orga...

This week, Erica and Cassie catch up with fellow Tampa resident C.J. Johnson, Communications Specialist at Tampa International Airport, and chat through the current strategies their team is utilizing on social to interact with their passengers. In this episode, C.J. provides a unique perspective on the intersection of brand safety and social media and shares TPA's approach to balancing their f...

Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our next "Open for Hire" gu...

This week, Cassie catches up with Chelsea Brinkley, a business consultant and coach helping small business owners create more efficient and organized businesses to gain their freedom and flexibility back. Here's a peek at what we cover in this episode: [00:03:33] - Chelsea shares her journey from working in corporate to becoming a remote executive assistant and eventually an online business ma...

This week, Cassie and Erica chat with Tim Dyck of Best Culture Solutions to hear his thoughts on how to stand out as a candidate in the job market today. Here's a peek at what we cover in this episode: [00:05:26] - Tim shares his background in HR, the mission of his business, Best Culture Solutions, and how they're helping employers with recruiting and job seekers with interview coaching a...

Welcome back to our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast guests to see what they're currently up to and the projects they've been working on since we last spoke! Our next "Where are they now?" guests are Karly and Kyrsten of Millennial Social Media Marketing. Listen in to Karly and Kyrsten's first a...

This week, Erica and Cassie sit down with Tip Top Proper Cocktails Co-Founder, Neal Cohen, to understand how he and his team created and continue to maintain such a strong brand identity for their canned classic cocktails. In this episode, Neal shares the process of creating and growing a unique brand and provides insight on how to decipher which partnerships and collaboration opportunities are th...

This week, Cassie and Erica chat with Megan Toscano, Performance Marketing Director at charity: water, to uncover her tips for taking calculated risks in performance marketing. Megan also shares her unique approach to ad creative, her thoughts on audience targeting, and how she measures success in ad campaigns. Here's a peek at what we cover in this episode: [00:04:32] - Megan shares her backg...

Cheers to 2 YEARS of the Marketing Happy Hour Podcast! Listen in as Cassie and Erica celebrate by sharing what's in our glasses lately (literally and metaphorically), what we're currently up to in our careers (hint: we're totally switching some things up!) , advice for marketing professionals in today's workforce, a run through of our top 10 episodes from the past two years (see be...

This week, Erica catches up with Jacob Duarte, U.S. Media Relations Supervisor at McDonald's, to walk through career advice for communications professionals, how to build and maintain relationships with journalists and craft unique messaging, and how McDonald's continues to remain culturally relevant and speak to a variety of generations at the same time. Here's a peek at what we cover...

This week, Cassie and Erica catch up with Social Media Consultant Rachel Karten, known for her Link in Bio newsletter, to chat through all things social media and what it means to create your own dream career path through consulting work. Here's a peek at what we cover in this episode: [00:03:13] - Rachel shares a look at her 10 years of experience in social media, from Plated to Bon Appetit,...

This week, Cassie and Erica catch up with Marketing & Monetization Strategist Michelle Thames, an agency owner and fractional CMO helping creators and entrepreneurs be seen and get clients with easy organic marketing. This episode is sponsored by Magic Mind: visit  ⁠ MagicMind.co/MHH ⁠  to get up to 50% off your first subscription in the next 10 days with our code MHH20 Here's a peek at wh...

Welcome back to our "Ask MHH" bonus series! This week, we're switching it up a bit - we invited our summer intern, Lily Wittman, to the show to ask us any questions she has about our experience in the marketing industry. Tune in to hear our top tips for young professionals looking to acquire a marketing role, what we wish we would have done or known earlier on in our careers, our big...

This week, Erica and Cassie sit down with Kelly McGlone, Growth Marketing Associate at Avaline Wine, to chat through their customer acquisition and retention strategies in email and paid media. Kelly also shares her experience as a newer young professional, and offers advice for those entering the job market today. Here's a peek at what we cover in this episode: [00:04:06] - Kelly details her...

Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our next "Open for Hire" gu...

This week, Cassie and Erica chat with Andrew Harder, Senior Paid Media Manager at Cisco (Webex Suite), a SaaS marketer passionate about paid media programs that drive bottom line results. This episode is sponsored by Magic Mind: visit ⁠ MagicMind.co/MHH ⁠ to get up to 50% off your first subscription in the next 10 days with our code MHH20 Here's a peek at what we cover in this episode: [00:03:...

Welcome back to our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. Next up:  Social Media Marketing! Meet our Social Media Marketing Q+A Panel guests: Sarah Archer + Hannah Best are the co-founders of Firecracker Marketing , an award winning social media and marketing agency that was designed to be a modern iteration...

This week, Erica and Cassie chat with Bri Reynolds, Social Media Manager at rideshare app Lyft, to discuss updated tips for each social media platform, how to join in on trends in an appropriate manner and maximize your brand's results, and predictions for the future of social media. Here's a peek at what we cover in this episode: [00:03:49] - Bri shares her career journey as a post-grad,...