Marketing For Learning®

"But we don't need personas... we just segment based on data!" *Sighhhh* This is a line that Han and Ash are quite simply bored of hearing. So in this podcast Han shares with you why you DO need learner personas, and the different impact you'll get by targeting personas vs. job titles. Enjoy! 🍍 Han's LinkedIn Your FREE Learner Persona eBook 

What does marketing for learning® need in place before it can be successful? In this episode, Ash steals (that's right, STEALS) Maslow's Hierarchy of Needs and adapts it to our learning world.  Handy diagram showing MAASlow's Hierarchy Ash's LinkedIn

We talk to a lot of learners. Like, a lot. Undertaking loads of discovery sessions with our global customers have allowed Ash and Han to have a really unique perspective on learner sentiment. They've also learned how to undertake valuable qualitative data research - and are sharing it all with you. Happy learnings #yourewelcome  Our website Ash's LinkedIn Han's LinkedIn

👉 July 20th, 3pm BST. Sign up here 🍍  Join this live session with Han and Ash - ask them ANYTHING (well, maybe not anything...)

Understanding your audience's decision making journey is the backbone of your marketing for learning® initiatives. In this pod, Han talks you through the AIDAL model. And explores how you can use it to work out what your people are up to, throughout their entire learning journey.  Han's LinkedIn MAAS Website    

David James. Ashley Sinclair. One lovely, live podcast recording. What a special episode for our 50th episode!!!  Recently Ash and David got together to chat about all things marketing for learning®, and it's our pleasure to share the entire live session with you here! Happy listening!  Ash's LinkedIn  David's LinkedIn 

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What must a marketer always remember? Ash considers this topic and explores why we need a long-term view when executing marketing strategies in our L&D departments. Magic doesn't happen overnight 🤓 Ash's LinkedIn MAAS' website  

What's ol' Pavlov got to do with modern marketing? Well, as Ashley will show you, rather quite a lot. This short session explores the concept of classical conditioning and whether it's something L&D can leverage in their marketing to get autonomous responses out of learners.  Useful links: Ashley's LinkedIn MAAS' Marketing for Learning blog 

Is marketing a human skill? It’s a question that Han was inspired to answer after The LPI’s latest Learning Live Networks event. And so she’s done just that, by having a one-woman debate live on the podcast. (We know… arguing with herself on a podcast… we always knew she was weird 🙃) But weirdness aside, Han takes a deep dive into the skills L&D needs to develop to accelerate their marketing...

If you haven't heard of NSJ, where have you been? 👀 Nick's an industry stalwart and has drastically shifted how we think in L&D. He's the author of 'How People Learn" (great book btw) and is responsible for coining the ‘courses to resources’ shift, the first general theory of learning (the Affective Context Model), and is now leading the way with the 5Di (human-centred learning design) approa...

Marketing doesn't start at the adverts you see. Nope, it starts way before then. And the best marketing starts with one key focus: the end user. Considering the overlaps with Marketing for Learning, it's no surprise that we're huge advocates of UX Design in learning here at MAAS. So we invited UX Design Expert and award-winning learning designer, Paula Hughes, onto the Pod to discuss all things UX...

In this unique episode, Ash talks through one of Steve Jobs's most famous talks - where he introduces their new brand campaign 'Think Different'. It's a great view of why even big brands must eat, sleep and breathe their audiences and is well worth a listen. Cheers Steve.  ______RESOURCES______ ' Got Milk' campaign Steve Jobs' Speech  Ashley's LinkedIn 

What needs to be in place before your marketing can be effective? Here are Ash's views on what foundations you must establish in your learning function BEFORE your marketing for learning® efforts will actually deliver results.  __________ LINKS _________ Ash's LinkedIn  MAAS blog  Marketing Masterclass Course  

Missed it live? Here's your chance to listen to Ash & Han talk to none other than Ed Monk (CEO, The LPI) and Serena Gonsalves-Fersch (Global Head of Talent & Academy, SoftwareONE).  In this session, these two industry heavy-weights discuss the value L&D offers to organisations, and L&D's role in employee attraction and retention. So grab a drink, sit back and settle in for 56 minut...

We absolutely love talking to L&Ders who are getting Marketing for Learning right - and Peter Manniche Riber, Head of Digital Learning & Analytics at Novo Nordisk is no exception. Ash had the opportunity to chat with Peter about the data-led work his L&D team are undertaking and provides clear insights into how his team are using data to create personalised learning and marketing exper...

Internal Comms: The two words that make every* L&Der shudder when it comes to Marketing for Learning®. But it shouldn't be that way, and in this podcast, Han tells you why.    *Okay, it's a hyperbole, we know not every L&Der feels this way. But it's a solid 99%!   Want to join our LIVE podcast recording? Sign up here !

Interested in attending our Marketing for Learning® Masterclass, but not sure if it's for you? Listen to this webinar recording from Ashley, where she explains what it entails, what's involved and what you need to do to learn more about marketing for learning®.  If you want to watch it in video format, you can here (STRAP IN FOR PINEAPPLES 🍍): https://youtu.be/FCRbOuB7KwQ If you want to sign up f...

Last week we spoke about Brand Promises, and the impact they can have for your L&D team. And this week we're back with a way you can take your commitment to your brand promise one step further: Positioning Statements. In this episode Han covers what an L&D positioning statement is, why you need one, and walks you through the process of creating one.    Resources:  Hubspot's guide to positi...

If you want to build trust with your audience, you have to know what you're promising them first. We see so many L&D functions struggling to engage with their audiences, sending out mixed messages and confusing comms – and a unified brand promise will stop all of that.  In this episode, Han explains what a brand promise is, why it's important, and talks you through the steps you need to take t...

FUTURE L&D SKILLS AND THE ROLE THEY PLAY IN BUILDING A VALUABLE EVP FEB 21ST, 3PM GMT Join Ashley and Hannah for this live panel discussion with Edmund Monk , CEO at The Learning and Performance Institute and Serena Gonsalves-Fersch , Global Head of Talent at SoftwareONE as we explore the employee value proposition and what skills L&D really needs to harness in order to deliver true value...

New to marketing for learning? Haven't got the time to listen back to all the old podcast episodes? Well you're in luck. In this podcast Han rounds up the top 5 takeaways from our top 5 most listened to podcasts... ain't she nice?! Enjoy! 

Your favourite duo is back together to speak about their favourite marketing campaigns, and what you – as an L&D professional – can learn from them. Ash brings along a typo and a blast from the past, while Han gushes over music and branding. It's a juicy one, so strap yourself in for all the marketing for learning goodness! 

Don't fall into this trap! We see so many L&D functions only creating communications and marketing for learning campaigns around specific learning programmes or experiences. In this episode, Ashley explains precisely why this is a short-term view and why it's probably doing more harm than good in the long term.  Follow Ashley on LinkedIn  Join her at the Learning Live Networks on Dec 7th in Lo...

Are marketing campaigns the real secret to learning success? We think so. In this special podcast episode, Han tells you why. This podcast was recorded live at Think Learning's client event on the 2nd November 2022. Relevant links to the freebies: Marketing Campaign Planner Learner Persona eBook Applying marketing in L&D blog