Marketing For Learning®

In this super juicy episode, Ash is joined by Sarah Hatton, Chief Learning Officer at The LPI, to discuss their recently released 2024 Learning Survey. Ash and Sarah discuss what’s changing in L&D, the direction of travel of our industry, and what we need to do to stay future focused. Happy listening! LINKS: The LPI Learning Survey 2024 Sarah's LinkedIn Ash's LinkedIn  

Do marketing campaigns work for L&D? Well yeah, of course they do! But not everyone's convinced... In this podcast episode, Han sets the record straight on why campaigns are a great decision for all L&D teams.

We're about to get musical in this episode... or are we? Don't worry, this podcast won't subject you to Han's karaoke singing (even though she thinks she's great at it...) but she will be talking about the importance of HUM, SING, and SHOUT. Using these 3 words, you'll translate your marketing for learning® strategy into a consistent, compelling and easy to use marketing plan. What more could you...

Want to influence your audience's behaviours? Then you need to use behavioural science. A happy marriage of sociology, psychology, behavioural economics and more, behaviour science is the research-backed approach to impacting changes in behaviour. In this meaty ep, Ash delves into behavioural science, and shows you how to start applying some of its principles to L&D.  A hefty, tip-filled episo...

We’ve all heard the saying “consistency is key”, haven’t we? And this old adage is just as important in marketing for learning as it is in every other aspect of life. In fact, in marketing circles, the “rule of seven” is often spoken about – and it’s a rule that L&D needs to adopt. In this episode Han helps you apply the rule of 7 to your L&D function #YoureWelcome    Links: Han's LinkedIn...

How the tables have turned... This week, Hannah sits in the interview seat. In a recording from the BLOC podcast, Han is interviewed by Heidi Kirby PhD, discussing all things marketing for learning®. From personas and employee-centricity, to L&D taking more accountability of their budgets – this podcast covers it all.  LINKS: Han's LinkedIn Heidi's LinkedIn The BLOC podcast MAAS' Learner Perso...

Learning through failure is one of the most important aspects of a marketing mindset. In this first mini-series episode Ashley talks through one of her earliest failures as a new marketer, and what she learned from that mistake. Hopefully you can learn from it too!   SHOW NOTES: HubSpot Academy MAAS Educational Stuffs Ashley's LinkedIn

"Can you just...?" is a phrase that sends shudders down any marketers spine. No, marketing is not "just" sending an email, making a poster or zhuzhing something up. It's a strategic process that gets butts a'movin! And that's what we want in L&D, right? So, in this corker of an episode, Han is joined by Emma Hunter, Head of Creative Centre of Competence at Capgemini (phew, say that 10 times fa...

2023... what a year it's been, hey? And with over 10,000 downloads of the pod this year - Han thought it was time for a round up. With clips from our 12 most listened to podcasts of 2023, this is our present to you, you pineapple-loving marketing for learning® fans. So if you want to hear clips about: Our marketing for learning course taster Han's on why marketing IS a human skill Why PEOPLE shoul...

A marketer? On our podcast? Wowzers. We were lucky enough to get some airtime with the Marketing Director at Manpower Group to talk about her own marketing challenges, strategy and her perspective on how employee demands are changing. Sharp, to the point and incredibly talented, in this candid conversation Laura shares her own marketing challenges (and how they're still scarily similar to L&D'...

So, you've finally got some headcount for a marketing person to join your L&D team. HOW EXCITING!! Don't fall into the trap of hiring someone who could eventually do the job. Instead, hire a real marketer if you really want your marketing for learning® to be successful.  *Cue Ashley rant*  Ashley's LinkedIn

Two years. TWO YEARS! Two whole years of the marketing for learning® podcast. So this week Ash & Han team up for a joint episode to discuss anything and everything L&D, from AI, recruitment and embracing marketing for learning (shock!)  So strap in for a great catch up with this pineapple-loving duo, and we apologise in advance for all the cackling... they just had too much fun 🥳   LINKS:...

In an uncharacteristic turn of events, Han has a bee in her bonnet in this episode. Talking (ranting) about L&D's obsession with completion rates, Han explains why learning professionals should be thinking beyond tick boxes and smile sheets – and look towards real behavioural and performance change.    Enjoy this bitesized snack for your ear'oles.   Han's LinkedIn  

Wtf is Gen AI and how is it going to impact L&D? Ash was lucky to sit down with leading Gen AI expert, Egle Vinauskite, to discuss her lens on L&D and AI. How it can be used, how it might be used in the future, and the challenges that this is going to bring to us as a learning function.  Heck we even talk about the repercussions on IP and creativity. It's a goodun! This is a meaty conversa...

Think  storytelling is just for kids? Think again! Stories make up a huge part of our everyday lives – and they should make up a huge part of your marketing for learning initiatives too! In this podcast Han covers all things storytelling. Including:  The 5 elements of all great stories The Heider Simmel experiment  Sharing some inspo from 2 incredible companies!  Happy listening!   

Your fav duo are back for a joint pod on a much-requested topic: How to actually use learner personas. 🤔 Now you've got to grips with creating your personas, it's time to figure out how to actually use them in reality. So Han & Ash are here to help you navigate exactly that. Enjoy!    LINKS: Learner personas guide Han's LinkedIn  Ash's LinkedIn  

Cor. What a chat. Ashley was lucky enough to be joined by Mirjam Neelen, Head of Global Learning Design and Learning Sciences at Novartis recently. Mirjam has been working in L&D for over 15 years and is an incredibly data-led L&Der - she's a champion for learning sciences and how we can use data to drive impact and make better informed decisions overall.  It's a fascinating discussion on...

Han's been off gallivanting in recent weeks, and in a desperate attempt to prove she actually did some work, she's recorded this podcast with her top 4 takeaways from 2 incredible networking events she attended. Including why: L&D need to become more customer centric You do need personas.  Asking forgiveness not permission is a marketers mantra 😉 So settle in for a different kind of pod this...

Campaigns. Marketing. Comms. All of these things are not the same, and it's time we address their differences. In this short session, Ash explores the difference between marketing and comms and why both are essential to be part of our marketing for learning® mix.  Ashley's LinkedIn MAAS' website

This is a bit of a different episode for the Marketing for Learning® Podcast. It's more of a rallying cry for more transparency in the L&D space. Ash & Han are joined by the incredible Amanda Nolen, to discuss this very important topic.    Links: Ashley's LinkedIn Post Amanda's LinkedIn Post  ASA resources on influencer marketing

Grappling with learning a new skill such as marketing is tough - it's a broad topic and knowing where to start can sometimes be tough. Here Ash presents her recent session from Learning Live and highlights the 6 essential marketing skills that every L&Der should focus on to accelerate their functions.  Helpful resources:  Mind Tools Report LPI Capability Map Marketing mindset episode Email mar...

Want to create learner personas that actually work. Well Han has a treat, just for you! This live podcast recording brings you everything you need to know to create personas that pack and punch and make your marketing 929,339* times better.  Enjoy!    *That is a very accurate number.    Useful links: FREE Learner Personas Guide Follow Han on LinkedIn  

Feel like your people have too many messages thrown their way? Struggling to work out how you can cut through the noise and grab attention? Then this ep is for you! Inspired by a question she was recently asked, Han talks you through the Hum, Sing, Shout method of marketing – and shows you how you can cut through the noise and get butts a'movin.  Happy listening!    Connect with Han on LinkedIn! ...

FOMO. We've all had it. We've all worried that by not doing something, we're missing out on an amazing opportunity or experience. Your learners have it it too - so could this strong emotion be leveraged in your marketing for learning®? Ashley explores the psycho-science behind FOMO and how loss aversion psychology can effectively be used in your marketing efforts. References: Kahneman & Tversk...

Did you miss out on our live podcast recording a few weeks ago? Well have no fear, you can catch up now! In this podcast, Han & Ash answer your questions about marketing for learning®, from "How do I persuade my stakeholders to let me market my learning?" all the way through to "How do I reach the rule of 7?" Happy listening!    Key links:  MAAS Marketing blog Learner Personas guide Ash's Link...