Marketing For Learning®

Inspired by a chat with Laura Overton at World of Learning, Han is here this week to talk to you about making 'movements' in L&D, alongside your marketing efforts. And it's all about relinquishing control and enabling your people to do it themselves!   LINKS: Han's LinkedIn The Influencer Marketing Episode

Hot off the back of World of Learning, Han is here to set the record straight: Marketing for Learning is for ALL businesses, no matter your size! You have an L&D team? Fab. Now think about marketing.  Simples.    Links: Han's LinkedIn Our personas ebook

James Blunt is a musician who knows how to get attention. In this episode Ash examines why his latest PR stunt is a masterclass in marketing and virality.  SHOW NOTES James' video on X  Marketing Masterclass info

Welcome to the first edition of our Sunday Surgery - our brand new feature on the Marketing for Learning pod. These episodes are designed to help real L&Ders tackle their real challenges in a free consultancy session with Ash and Han.  In this first session Louise Donnelly, Senior Learning Manager and Stephen Clark, Learning Technologies Manager bring a challenge our gals have seen time and ti...

WOWZERS. Episode ONE HUNDRED. We can't quite believe we've hit this milestone. So to mark the occasion, Han has handpicked the best bits from all 100 episodes, to share with you today. From campaigns to mindset - this episode covers it all. So grab a glass of fizz! - or a brew if you'd prefer - and share the next 30ish minutes with us as we toast 100 episodes of the Marketing for Learning® podcast...

Coming at you LIVE from LEARNING LIVE 2024... Ash and Han discuss one topic that has come up numerous times during this event: Market Research. No, it's not a sexy topic. But it's critical for your marketing for learning® success. So in this bitesized episode, we tell you how and why research is so important in L&D.   LINKS: Our latest ebook Han's LinkedIn Ash's LinkedIn 

Why do things go viral? How come humans seem to want to do something just because everyone else is? It's because of the psychological phenomenon called 'the bandwagon effect'. Ash explores with you what the bandwagon effect is, and how we can start to use this cognitive, unconscious bias to our advantage in marketing for learning®.    NOTES & LINKS:  What is the bandwagon effect? Ep 13 - L'Ore...

In this ep, Han is joined by Sam Goodman, L&D Manager at ITPEnergised. Sam is a teacher, who has transitioned over to L&D – and for that reason he has a super interesting take on engagement at all stages of the learning experience.  This episode covers a range of topics, including: Contextualising learning for your audience The power of humility in learning and marketing  How a marketing m...

Competitions are a great tactic to boost engagement, right!? Welllllllll... Han disagrees. And in this podcast episode she explains why. Listen in to learn more about: The cobra effect The pitfalls of incentivising learning When you can use competitions or incentives (but Han is still reluctant!)  LINKS: Han's Linkedin The AIDAL episode of the podcast And a lil' shout out to Tom McDowall and his p...

Ever struggle to find inspiration for your marketing for learning efforts? 🤔 Well in this episode Han's going to help you put a stop to that. For 17 hours she took note of all of the adverts she saw, and now in this episode, she's translating them into inspiration for YOUR marketing for learning campaigns. Ain't she great?!   LINKS: Han's LinkedIn profile Grace Beverley's Podcast,  Working Hard,...

Want to better understand what in the heckiddy heck your people are doing on your learning platforms? Then you need to start monitoring bounce rate. Ashley tells all in this short, exploratory episode!  Ashley's LinkedIn  Google Analytics 

No, Han hasn't had a complete leave of her senses while Ash is away. But she really does think there are some instances where marketing won't help L&D... particularly if: Your learning experience is pants You haven't changed your thinking You aren't thinking long-term! So if you want to know the pitfalls to avoid, this ep is for you. Happy listening! 🍍

What if we told you that we have one, really easy trick to make your learning land better with your audience? Well you're in luck. Because that's exactly what Han's bringing to the podcast today. And it's all about terminology. If you want to get them to walk the walk, you've gotta talk their talk.    LINKS: Han's LinkedIn 4 P's Podcast 

The question of the day: Why is engagement still L&D's biggest challenge? Well it's no surprise that Han's got an opinion on this topic and she's here to give her two cents (including the fact she doesn't think marketing for learning® is the sole solution to the engagement challenge). 

Every time Pinocchio lied, his nose got longer. The outputs and impact of his lie was immediate. And although that stopped Pinocchio lying, might bringing the outputs and impact of learning into the immediate term make people learn MORE? Han thinks so, and in this episode, she explains why.   LINKS: Han’s LinkedIn Seth Godin’s newsletter about the Pinocchio protocol . Choice Hacking

It's story time with Han this week, as she lets us in on a client conversation that really got her cogs turning. In this bite sized ep, Han delves into demand generation, and how it might help all L&Ders (and stakeholders!) think differently about marketing for learning®.   

Has Han lost the plot? Or should L&D really be eating dog food? OK. She doesn't mean it literally, but eating your own dog food means using your product or service in the way a user would use it. And that means that L&D need to start learning – using the platforms and services we want our people to use.  This bitesized episode will help you understand why using your own learning products h...

Have you heard the news? We won the Awareness Campaign of the Year award at the British Training Awards with our friends at Capgemini University! 🎉  But no, this isn’t a pod of us blowing our own trumpet – Han’s letting you in on the secrets that made this campaign so, SO impactful. Including Why getting marketing involved from programme inception is so important How learner personas were key to...

It's a question many of us have pondered - could that learning module have just been an email? How much of my learning is actually just information that I could communicate in a different way? In this podcast, Ashley invites two industry experts to talk about the world of learning and whether L&D REALLY could be replaced by marketing and comms.  SHOW NOTES:  Dr Heidi Kirby's LinkedIn Heidi's B...

Han and Ash often offer up a lot of criticism for how things are done in L&D. So could they do it better? This episode the ladies examine what they'd do in a senior L&D role, using their marketing brains. Very interesting chat indeed. NilesNolen Learning Triage flowchart Hannah's LinkedIn Ashley's LinkedIn

Han and Ash keep telling you to 'take your learning hat off'... but what on earth does that mean?! In this pod, Han dives right into what it means and how you can up the empathy with your target audience.  Short and sweet. Just like the pod host. Although that would more likely be short and sassy... whatevs.    LINKS: Han's LinkedIn  Learner Persona Ebook

Ah yes, another year, another Learning at Work Week. Cue a flurry of marketing activities.  This week Ash raises an important question: Is LAWW doing more harm than good, or should we be doing marcoms around this? Not quite an Ashley rant, but nearly 🤣 Ashley's LinkedIn

We've spoken about the value proposition canvas (VPC) a few times on the pod. But in this ep, Han's shaking things up – and she thinks she's come up with the perfect VPC for L&D. One that's going to help you make real marketing magic. 🪄   LINKS: Value Proposition Canvas Template Han's LinkedIn Profile  

People Experience roles are on the rise and L&D is in a constant state of shift. In this unique conversation Ash chats to Josh Novelle, VP of People Experience and Insight at HSBC to discuss the role of L&D in modern enterprises, and what we need to do to remain relevant and valuable to the businesses we service. What a crackin' conversation! Josh's LinkedIn Ashley's LinkedIn 

Brand hierarchies (aka, brand architecture) are an essential element of marketing for learning®, and also grossly overlooked by you L&D folk. In this short episode Ash discusses what brand hierarchies are, why they're important and why it's absolutely critical to establish how all your corporate brands interplay with each other BEFORE you start big pieces of marketing work.  Save yourself a he...