Marketing For Learning®

You know building trust is critical to connecting with audiences. In this episode, Ashley delves into why authenticity, honesty and transparency all play a role in building trust with our learners and what we might need to do to really build trust. She even threw in a few top tips that you can apply immediately to your approaches #straightinmybasket IMPORTANT LINKS The pyramid of trust  Marketing...

Learner personas are something we talk about a lot on this podcast, so we thought it was about time we got an L&Ders point of view. Listen to the chat Han had with Elvira, Senior Community Manager - Manager Development, at Expedia Group. This pod is full of absolute gems from Elvira, that you can apply to your marketing for learning initiatives straight away #yourewelcome! 

Welcome back to our podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro! In this episode, Han will be discussing the skills you need to get the most from your marketing tactics.    Additional...

Welcome back to our podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro!   In this episode, we discuss the fundamentals of a marketing strategy (they're not as scary as they sound - we promise...

Welcome back to our podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro! In this episode, Han will be discussing learner personas and gives you top tips on creating your own.   FREEBIE! Downlo...

Welcome to our first ever podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro! In this episode, Han discussing a marketing mindset & why having one is paramount for the modern L&Der. ...

What a conversation! Jam-packed with stats, data, and research, Laura Overton never disappoints! In this session, Ashley and Laura discuss marketing for learning and Laura tells us what it really takes to get bold in L&D.  Relevant links:  Marketing MAASterclass course 5 New Thinking Habits For a Smarter, Stronger L&D Embracing Change Report Sign up to Laura's newsletter Find Laura on Link...

L&D is going through the transformation marketing went through around 13 years ago. It’s time to start thinking about the experience, about the tech and how your people interact with it, and where it makes sense for learning to step in. And data helps us along that journey.  In this podcast, Ashley was joined by Lori and Amanda from NilesNolen. A learning consultancy that describe themselves a...

Ahhh compliance. The bugbear of many an L&D department. Isn't it time we got rid of it?  In this episode, Ash explores whether compliance training is doing more harm than good and indeed the impact it could be having on our overall learning brand. Ten sweet succulent minutes of Ashley's brain thoughts.   https://www.marketingforlearning.com/  

When you think about branding, you're probably thinking about colour schemes, logo and fonts. But one thing that is often over looked is messaging. If you have an L&D brand, what's your tone of voice? What's your brand promise? How do you position yourself? In this podcast, Han will be talking you through how to develop your own messaging framework for your L&D brand.  Check out our messag...

Is L&D deemed an essential function in your organisation? How much would things break if L&D disappeared tomorrow? Regardless of the answer, you need to know because these internal attitudes will affect your learning strategy, your marketing strategy and more. Ashley explores this subject more deeply today.

We're so excited to announce that our brand new Marketing MAASterclass (yeah, we made a pun out of our brand name #sorrynotsorry) is HERE. We're accepting our first cohort to kick off w/c May 30th and tickets are selling fast 🍍 More information and how to sign up here: https://bit.ly/3lmuPiJ   P.S. Soz for the shameless self-promotion. We hope keeping this separate from the episodes means you don...

Alright, you know Ashley goes on and on about our mindsets and how we need to shift and evolve it. In this episode she digs a bit more deeply into how that mindset is affecting key parts of L&D such as the curious and frankly fruitless pursuit of a single solution to our problems.  She explores data, engagement and why we need to partner more consciously with the business too. If you're facing...

If you build it, they will come. NO Kevin. No. Field of Dreams has been misleading us all, and in this episode Ashley explores why this mindset is causing us all measure of issues in L&D.  She covers how other brands are undertaking marketing, and why she believes it's absolute madness that L&D thinks creating a tech ecosystem is enough to excite and engage learners. She suggests doing pur...

If you want to improve your marketing for learning approaches, you must use data to test and learn more about your audience. This test > learn > iterate loop is incredibly common in the marketing world, and in this episode Hannah explores some of the simple starting points for collecting data, why it will help you improve and even what data you should start looking at.    It's 16 mins of she...

Believe it or not, this L&D team does not create learning content 🤯 Ashley was joined by Alvaro Caballero, who recently headed up the learning team at ING Bank (he's since moved on to become the Head of People at DataSnipper). Al tells our listeners about the brave and bold journey his team went on, flipping L&D on its head, completely abandoning content creation and instead focusing on c...

You've probably heard us chat about the value prop of your learning many, many times on this podcast. This episode is a practical walk-through to help you determine your value prop AND understand how best to communicate it to your learners using something called a value proposition canvas.  What are the features, benefits and experiences of your learning? What do you learners want, need and fear?...

Somehow, #marketingforlearning won at last week's Learning Awards. MAAS Marketing (the company Han and Ash run) won Start Up Learning Provider of the Year at the Learning and Performance Institute's Learning Awards.  A marketing agency just won a learning award. In this short session, Ash and Han discuss what this may well mean for the world of learning and whether progress could well be getting m...

Are your learners ignoring your comms? Could the overuse of the same imagery and approaches be causing a phenomenon called banner blindness? And what can we do to overcome it? Ash explores in this short 13 minute snack.   www.marketingforlearning.com

Want to make people believe in your learning? Engage with it? Trust it? Why not better leverage the influencers in your business? In this episode Han chats all about how L&D can use influencers (or learnfluencers, as Caroline likes to call them - we're stealing that word btw 😝) to increase reach, create resonance and increase the relevance of your learning experiences.    Sounds great, doesn'...

What does it really take to establish a proactive learning culture? Ashley was lucky enough to sit and chat with Caroline Fitzpatrick who is the Senior People Development and Learning Manager at L'Oréal UK & I. Part of a highly productive, proactive team of six, Caroline shares how the L&D function at L'Oréal have adopted a marketing mindset with their communication efforts and are utilisi...

Did you know that your learners are more likely to trust advice and recommendations from their peers than if the same information were to come for L&D? User generated content is not a new phenomena, but it's rapidly gained popularity in marketing in recent years with the insurance of influencer marketing and review sites.  Could it be a critical component of your marketing for learning strateg...

Whether you like it or not, you already have a learning brand. Ideas about your learning exist already in your audiences' minds; do you want to own that narrative or let them make their own minds up? This episode examines why L&D needs to seriously (AND STRATEGICALLY!) consider branding as a part of their makeup. It's a doozy and you're definitely going to learn a lot!  Key timings:  01:35 - W...

The word learner is quite problematic isn't it? It implies that our employees are already actively learning, which isn't always the case. This word is building a very fixed mindset in L&D which makes us believe that our people want to learn. But that isn't always the case, and these attitudes may well be holding us back.

Who are your learners and what do they really want? What grinds their gears, what keeps them up at night? If we want our Marketing for Learning efforts (and indeed our learning) to be as effective as it can be, we need to better understand our audience. Learner personas help us segment our audiences and ensure our communications are timely, relevant and effective. Hannah explores how to start crea...