Marketing For Introverts

I spoke to Penny of Flat White Websites about why websites remain an essential business marketing tool. She believes passionately that websites should be at the heart of your business, and they ensure you stay in control of your own content. As an introvert, websites need planning and attention to detail and present your expertise in a way you are comfortable with – and they are always on, even wh...

Do you spend time comparing yourself with other people – on social media and online - and feeling that they are somehow "better" than you? That they have it all together, their business is thriving and their life is great! In this episode Gabrielle and I explored that feeling that everyone else is doing better. We talked about what is really going on when we see a post on Instagram and it makes us...

In this episode Melissa and I dusted down a few introvert myths! We look at the common misconceptions that we are shy, anti-social, stuck up and hate people and public speaking. Melissa coaches high achieving introvert women, and she was able to unpick all of these statements. We also talked in detail about energy levels, including what drains us and how we can best manage our energy levels when w...

This is a solo episode in which I talk about fears that introverts have in marketing.   When I'm talking to clients and podcast guests they often say things like "I don't want to put my face out there" or "I hate networking" or "I really struggle with live video". These fears stop them from taking action that will move their business forward – for example showing their face will help potential cli...

Linda is an introvert and style consultant – and she's also a client of mine. I wanted to talk to her about the journey she has taken in her own marketing to become more comfortable with being visible. She spends her professional life helping her clients look and feel their very best, so we explored the link between what you wear and your confidence as an introvert. Accepting compliments can be a...

Andy has spent his career in public finance and has recently built a portfolio career as a consultant, advising organisations in the public sector on their finance and governance issues.   We spoke initially about whether introverts were better suited to particular types of professions and if stereotypes are relevant and useful. We then talked about how Andy has moved from a career in senior in ho...

Alex is a corporate marketer turned marketing coach. We had a great conversation about charisma. Starting with wondering what charisma actually is? Is it an indefinable X factor that makes an (extroverted) speaker appealing and engaging? If you are an introvert you might believe that if you don't have that you won't be successful. Or is charisma more subtle than that, is it something that an intro...

Susanna Reay is an online business mentor who works with introvert entrepreneurs. We talked about the importance of articulating your offer as a first step in your marketing when you are a service business owner. Because marketing your service business can feel a challenge, but when you get your offer right everything else falls into place. We talked about how to find the spark that drove you to s...

In this episode you can hear my conversation with writer and coach Pete Mosley. We covered very many topics, starting with the link between introversion and confidence and the idea of the introvert as an expert.   Pete describes expertise as being on a ladder. We're all on our own ladder and if you are on a higher rung than someone else you are, relatively speaking, an expert. It's all about learn...

In this episode I talk about personal branding with Fifi Mason. We talked about what personal branding it, why it is important and how introvert coaches and consultants can use this concept to develop themselves and their own businesses.   Fifi talked about her own experience of running a business, initially being afraid to show her own face and personality and the process she has been through to...

Happy World Introvert Day!   Yes it's a thing, I didn't make it up! January 2 nd is the day to celebrate and support introverts.   In this bonus solo episode I tackle the tricky issue of sales. How do introverted business owners make sales in our businesses without being salesy and icky? I've got some top tips in this episode to help you nail it.   This is just 1 of the 5 steps in my free guide: "...

How can you be active on social media if you don't want to create a lot of your own content? I talked to social media consultant Kira Shaw in detail about engagement. Commenting on and sharing other people's content can be a very successful way of showing up, but how can you make this strategy work for you?   Kira confessed to not posting on her own social media channels for a year and explained h...

In this fourth episode I talk to Andrew Deighton. After 26 years in people development roles in the corporate world Andrew is a trainer and facilitator of high performing teams.     We discussed the introvert skills that are needed in large organisations and how we can demonstrate this. If you want to progress within the organisation, how do you get noticed? And once you've left the corporate worl...

In this third episode I talk to social media coach Kam-Mei Chak, who works with small business owners who are introverts. Social media is an always on, very visible marketing tactic, but what do you do if you don't want to be highly visible or "get out there"? We covered a lot of ways you can make social media work for them, finding the ways and features that work for you and how to avoid the comp...

In this first episode I really wanted to get under the skin of what introversion is. Joanna Rawbone is a trainer, coach, consultant, TEDx speaker and host of the Flourishing Introvert Talks podcast – so who better to ask? We discussed what makes introverts different, ways of classifying introverts (check out Jo's quiz on her website to find which type of introvert you are), our skills and how we r...

In this second episode I talk to social media trainer Helen Reynolds of Comms Creatives. We discussed how we get to know ourselves better as we get older, what strategies she puts in place to speak to a large audience and what she considers her introvert superpowers. She shares her top social media tips for promoting a business as an introvert, including how she uses empathy to answer her customer...

In this first episode I really wanted to get under the skin of what introversion is. Joanna Rawbone is a trainer, coach, consultant, TEDx speaker and host of the Flourishing Introvert Talks podcast – so who better to ask? We discussed what makes introverts different, ways of classifying introverts (check out Jo's quiz oh her website to find which type of introvert you are), our skills and how we r...

Marketing for Introverts is the podcast that explores ways introverts can successfully promote themselves and their businesses in a world where everyone else is shouting. Do you have that daily challenge between not wanting to put yourself out there but also needing to promote your business in order to make sales? Marketing advice for business owners centres on personal visibility, making an impac...