Marketing For Introverts

I'm pleased to launch series 4 of the Marketing for Introverts podcast. Throughout this series I will be talking about trying something new in your business marketing.   And those of you who have listened to previous episodes will be saying "hang on a moment Jenny, I thought you were big on saying no to the bright and shiny things" –yes you are absolutely right, I regularly advise clients and podc...

Today's episode is about continuing your marketing activity when you want to take a holiday, you are too busy with work or life, or your energy levels have taken a dip! I share a series of options to help you stay visible: Repurposing and reusing all forms of content – and why its rude not to Batching, automating and scheduling, the benefits and the pitfalls to be aware of Focusing on the tools an...

Emma-Louise is an online business coach and strategist and host of The Ambitious Introvert podcast. After a successful career as long-haul cabin crew and as an air traffic controller she trained as a coach and set up her business just before lockdown. She now helps ambitious introverts create the strategy and mindset for massive success. Emma-Louise defines mindset as "the thoughts we have and how...

In this episode I answer a call for help! This is a conversation I have sometimes when I first talk to new clients. It's rarely about a crisis, it's not that everything is falling to pieces but they often have a feeling that it's all a bit bleugh, and they need to fix it – but they honestly aren't quite sure of the problem so they aren't exactly sure how.   This is the episode you need when you ar...

Gus Bhandal is a social media manager and trainer, and an introvert who has found a way to stand out through creating a very specific online personal brand. While he works across many platforms for his clients, for his own business he focusses on long form content.   Gus is a big advocate of using social media content to build the "know, like and trust" factor. We talked a lot about the changes on...

I'm talking in this new series about visibility – what it is, why it's important and how to do it in a way that feels comfortable and even fun. In this episode I focus in on an issue I've been discussing with clients recently – testimonials. I cover: Why service business owners really need testimonials How to get over the icky feeling! How to ask for them How to use them It's a quick listen, I hop...

I'm talking in this new series about visibility – what it is, why it's important and how to do it in a way that feels comfortable and even fun. In this episode I talked to Rachel Extance, a former journalist turned copywriter and content marketing strategist. We talked about why creating your own regular content as a business owner is a great strategy for visibility, particularly if you are in a h...

I'm talking in this new series about visibility – what it is, why it's important and how to do it in a way that feels comfortable and even fun. In this episode I talk about why service business owners really need to get visible, and why we really don't want to. And I give you my top tips if you are starting on this journey, from getting great photography, to finding the format and the platform tha...

There comes a point when you've been managing your marketing by yourself and you are ready to take the big step of finding someone else to work on it with you.   What are the benefits of outsourcing? There are so many! You claim back some of the hours in the week You get the brain space to think about something else You bring another person's expertise into your business There's no ongoing commitm...

Rob is an experienced creative director who set up his own agency, Tin Robot, in 2019. Firstly we talked about the changing world of work and the benefits for clients and teams when flexibility is built into the ways of working.   Rob and I have both had a lot of conversations with clients about the difference between a brand and a logo over the last 20 years! So it was fun to unpack what is reall...

Before I invited her on the podcast, Natalie hadn't really considered that she was an introvert. However our conversation helped her realise that her preferred solo work style and her love of noise cancelling headphones indicate her introvert tendencies! Natalie outlined the benefits of email marketing, from its ease in getting started, to the impressive return on investment and the range of free...

"One thing is certain in business: you will make mistakes. When you are pushing the boundaries, mistakes are inevitable - how you react is important." You learn far more from mistakes than successes – that can be quite a tough lesson to learn if you have built your career on doing things well, getting things right. Making a mistake in business can feel like a big personal failure and I think if yo...

A book can be a hugely powerful marketing tool. Writing a book can give you authority and credibility in your industry. It also raises your profile and increases your reach. So how do you go about writing your own book?   Ginny Carter is a successful ghost writer and the award winning author of the book "Your Business Your Book". This helpfully takes small business owners through the process of pl...

Introducing Online Business Manager and introvert Nina Gordon. Nina's superpower is making businesses run smoothly behind the scenes so her clients can focus on what they do best. She shared some tips to help busy service business owners streamline their marketing tasks. We also talked about how to make administrative tasks simpler to help create time for marketing. Nina has some great recommendat...

I'm back in 2022 continuing the mission to help introverted service business owners successfully market their business! I know you are busy, so this episode covers a super quick way to write a marketing plan that will help you this year - and my top tips to help you actually get some marketing stuff done. Grab a sheet of paper and a pen and prepare to plan! I've also introduced a new book recommen...

As a follow on from my episode marketing 25 years in PR and marketing with Wendy Harris I wanted to share some of the things I've learnt in that time. It's a short episode (I have bathroom fitters in this week so quiet time to record was at a premium!) packed full with top tips for small business owners including: Why you don't always need a plan to end up in the right place for you. Why you defin...

I took a brave step and handed over the interviewer's seat for this episode to my good friend Wendy Harris, so she could ask me about my 25 years in PR and marketing! We talked about how the industry has changed massively, but how actually we are all still trying to achieve the same things we were in the 1990s. I revealed my favourite job of the last 25 years, why I love a client with a real purpo...

This week I'm re-sharing a conversation with you that I had in March 2020, with video expert Danielle Bayes of Videos Undifficulted. Live video is the perfect way to talk to your ideal clients, and most social media platforms have a way to do this. It shows the person who runs the business (people buy from people remember!) and it's a great way of answering questions your clients have, or showing...

This week I'm re-sharing a conversation with you that I had in late May 2020, with super talented personal brand photographer Emily Moya. In my experience introverts really don't like putting their face on their business. I lose track of the number of clients I start working with where this is one of my observations on their website or social media – "You're an expert in your field, so where is yo...

Pete Morgan is a hugely experienced radio broadcaster and producer, and set up MonkeyPants Productions to focus on podcast production 5 years ago. He is also the producer of the Marketing for Introverts podcast – and newly "out" as an introvert! Pete is passionate about the connection that great radio presenters build with their audience. Successful podcasters create that same connection and build...

Laura Robinson of Worditude is a conversion and copywriting coach for people who sell their expertise online. She explains how she was "outed" as an introvert in a corporate job at the start of her career. We discussed the importance of introverts getting our message right online – mainly that it saves us so much time and energy! The goal should be for the messages on your website can do the "heav...

In this solo episode I discuss why I think personality tests are a good thing, I explain how I found out I was an introvert using a personality test and I give a quick overview of some of the main tests out there at the moment. I'm also excited to bring you my NEW Marketing Personality quiz. In just 5 questions I can help you identify your personality and share some marketing tactics for your busi...

Dr Ivan Misner is the founder and Chief Visionary Officer of BNI, the world's largest business networking organization.   Founded in 1985 BNI now has over 10,000 chapters throughout the world.   Last year alone, it generated more than $16.2 billion dollars' worth of business for its members.   This was an amazing opportunity for me to go deep on the subject of networking! The idea often makes intr...

James Reader of Front Row Films is the ultimate social introvert. As a child his family wondered if he was deaf because he didn't engage with other children but these days he is the life and soul of his networking group, so I wanted to know how he achieves this. He explained how he can be friendly and chatty but he actually is very shy and has a number of strategies, including ensuring he has time...

In November 2020 Helen took her professional marketing skills and personal experience of anxiety and launched the Slowdown Collective, a business offering lovingly curated moments of calm in a gift box. We talked about her moment of inspiration for setting up the business and how she worked to launch in lockdown. We looked in detail at some of the tactics she has used to be successful – and why it...