Marketing For Introverts

Gerry is a partner at Cyan Partners, a legal search and recruitment firm – and he's a client of mine, so it was a pleasure to talk to him. Cyan Partners is built on strong values and has a wide-ranging Community and Social Responsibility programme. Knowing Gerry before he joined the business, I know that it was important for him to be part of a team that lives its values and I was pleased to find...

Many introverts have some very real fears about different aspects of marketing. When I talk to podcast guests and to clients, we regularly talk about the fear of getting visible, fear of not being perfect, the fear that what we have to say isn't important and the fear of not being liked.   This episode is taken from my book "Marketing for Introverts, How to love it, plan it and do it so you can qu...

Earlier this year I was asked to speak about Innovation in Marketing at an industry round table event. The brief was to cover how the marketing world had changed and how small business owners could cut through and use innovation to stand out. My inner imposter syndrome went to town! I don't consider myself a particularly innovative marketer and I wondered what I can possibly say to add value to an...

This week's guest is the first time I've spoken to an extrovert on the podcast! Kate Curry is the Founder and Creative Director of Cudos Creative. As an extrovert herself, she has learnt a lot about her personality style and that of her introverted team members and shares what she's learnt about how to ensure everyone is working at their best.   As a branding expert, Kate undertook the rebranding...

There is no magic wand to grow your audience! This week's episode takes you through some very practical steps for growing your email audience and your social media followers. Based on a client Jenny has been working with for the last 12 months it includes content planning, channel strategy, posting frequency and all the ways we have grown a highly engaged email list. The client in question is a sm...

It's been a little while since the last episode, so whether you are a subscriber who is surprised to find a new episode has dropped or whether you have been listening to episodes because you have been reading the book – welcome!   Catch up on what Jenny has been doing since the last episode and listen for her top tips to get back to marketing when you've had a break.   The book "Marketing for Intr...

Strategy is a highly overused word, and in my opinion, it isn't always a helpful one. It sounds complicated, inaccessible and a bit too clever! When you google the phrase Marketing Strategy you can get 927,000,000 results! I don't know about you but I do not have the time to go through all of those so how can we make it simple? In this episode I share how I have distilled down marketing strategy i...

If you've heard me talk about finding time to create content, and how I found time to write my book, you'll have heard me talk about how difficult I found it to outsource anything in my business, but how finally working with a VA was a major step for me. So I was delighted to have a catch up with Charlotte, who is my VA, and talk about how that process works, which tools we use and how she helps h...

This episode is taken from my new book and I want to talk about the process of know, like and trust, especially if you are a service business owner. I talk about this a lot with my podcast guests and I often refer to it when talking about particular types of marketing – video for example or networking are great ways to build know, like and trust. It can be a frustrating process because it often ta...

This episode is a great introduction to SEO. If it's something you have heard about but not properly explored for your business, let Emma Wienke of Vinx Creative talk you through how to get started and why it's important.   From keywords and the inner workings of Google to using SEO alongside other marketing tactics, I hope this is useful for your small business.   Emma recommended Atomic Habits b...

I've spent the last few weeks launching my new book. It has been exciting but also a little strange. I was working on the manuscript for the book over a period of about 2 years. Most of the writing was done on my own in my home office so it was a really solitary activity. After spending such a long time working on it, it feels a little odd to have it actually out in the world. Launching can be cha...

Hello and welcome to the new series of the marketing for Introverts podcast   It's launch day for my new book "Marketing for Introverts How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world."   You can buy the book here https://www.amazon.co.uk/dp/B0CJKY81WD   This book is definitely for you if you run a small business based on your knowledg...

I want to talk about celebrating success in your business because it's something I'm honestly not that great at. And I bet if I'm not good at it, maybe you aren't too. Because running a business can be really hard work, and if we don't stop to take a moment to say well done to ourselves, no one else is going to.   In this episode I talk about what we can celebrate and how we might do it. From big...

Content creation can be a very time consuming process. Whether you go for blog posts or video or podcasts or a lead magnet or fantastic story telling social media posts, it all takes time, and that's time away all the other responsibilities and hats that we wear as small business owners. So how do we find time to create our content. In this episode I share the tips that I have used to write my new...

In this episode I spoke to certified self-belief coach Sophie Carefull, who works with introverted creatives. Sophie's background is as a branding photographer so I really wanted to understand how she moved from that to coaching and how she chose her business niche. It was a great opportunity to talk to her about the challenges introverts have with having their photo taken and gain some of her top...

I love content marketing! Content marketing is the umbrella term for things like blogs, videos, podcasts and social media posts. The long term aim is to get your ideal client interested in your business so they buy from you. For service businesses, it's a great tool to show your audience some of your expertise which helps set you apart from your competitors. But what should you create content abou...

In this episode I spoke to Business Psychologist Joanne Wharam, who specializes in culture, behaviour and motivation. We met at a networking group and the first time we spoke she said she liked working with introverts and we talked a lot about values, so I knew she'd be a great podcast guest.   Maybe your values are things you take for granted, or they are something you haven't thought about befor...

If you had searched online for the word introvert term 10 or 12 years ago the words shy, reclusive, antisocial and reserved would have been among your answers. The search would have definitely left the impression that introverts were somehow "less than". The world has moved on a bit since then, but it can be easy to feel that you can't do something because you are an introvert. But in my opinion i...

In the last 2 years of hosting the Marketing for Introverts podcast I have had the pleasure of interviewing over 30 guests. They've included coaches, marketing consultants, experts and business owners. There's a whole lot of experience and expertise in those people, and I'm so grateful that they have agreed to share that expertise and tell their stories.   In this bonus episode I share some of the...

This is a short episode to help you answer this question for your business. If the festive season isn't a big hook for your professional services business, you might want to stop posting between Christmas and New Year and have a break. But your clients are almost certainly online, shopping the sales or having 10 minutes to themselves away from family! Here are some thoughts from me about when to p...

Vicki Lovegrove has worked as a graphic designer for over 30 years after finding her passion for the subject as a teenager. A conversation with a client a few years ago made her realise that she could support clients in new ways and she retrained as a coach. Today she runs a successful coaching business that supports creative people. We talked about finding your focus and purpose and the power of...

Anita Popat is a social media strategist, who supports her introverted clients to show up on Instagram effectively. She believes that introversion is her superpower, and we had a great conversation about Instagram and how introvert service business owners can use it. Instagram has gone through a massive amount of change recently, and we talked a lot about the shift to short form video and the intr...

This is a solo episode prompted by something that happened to me a couple of weeks ago. It is also an issue that many of my guests have mentioned. The introvert hangover is the name given to that feeling when you have spent too much time in the company of other people. I talk about why we get that feeling, how we can recover and how we can look after ourselves and prevent it. When I started to exp...

This conversation is a little different from my usual interviews. Dan Edwards runs an accountancy practice, and we talked about what he does to market his business. He revealed a really comprehensive marketing strategy for both existing clients and prospects, and I was able to suggest a couple of areas for him to work on. We know each other through networking and that is a big part of Dan's new bu...

I had a great conversation with Fiona Minett of Boss your PR. We both worked in PR in our twenties, the difference being that Fiona was calling Vogue and I was doing live interviews about late running trains! Which is why she's exactly the right person to talk about why PR is such a great tool for your small business and how to get started. Fiona uses the pick and mix analogy to explain the range...