Marketing for Entrepreneurs | SEO for small business

Do you wonder if SEO still matters? Are you curious if you should still do SEO today or if you need to focus on AI SEO or something else completely? Don't worry. Listen to today's episode and find out if SEO still matters in 2026 and if it does, what you need to do to help your business be more visible online.  Support the show Register now for the free SEO class - https://www.etchedmark...

If you're an entrepreneur who's trying to market your business, grow your email list, and make more money, you may find yourself wondering if you need to use ads or SEO to get more people to your opt-in. Join me in today's episode and find out what I recommend entrepreneurs do to grow their email lists and which online marketing channels generally work best.  Support the show Regist...

If you want to be visible in Google and AI Search in 2026, this is a great time to audit your website content to be sure it's ready. Learn what to look for that will help your site be more likely to show up on Google and in AI search in the new year. Being visible online is the 1st step to growing your business because visibility helps generate awareness, then you can generate leads, and then...

Listen in and learn 5 of the most common SEO mistakes people make that keep them from ranking high and getting traffic from Google. If you're trying to do SEO on your site, this episode will help you. It's one of the most popular episodes of 2025, and there's a reason for that. It's full of SEO tips that you can use right away.  Support the show Register now for the free SEO cl...

Some metrics matter more to your marketing than others. Listen to today's podcast to find out which ones you need to pay attention to and use to make decisions. Your online marketing strategy should be focused on the parts of the sales funnel that matter the most to your business - visibility/traffic, leads, and conversions if you want your business to grow. If you're an entrepreneur loo...

Are you an entrepreneur who's trying to plan out your marketing strategy for next year? This week's episode will help guide you through how to create a marketing plan for your business. Learn what I track, how I make decisions, how to achieve goals, and more in this week's episode. Let's plan for your success in 2026 together.  Support the show Register now for the free SEO cla...

Marketing tips for entrepreneurs and small business owners on today's podcast episode. If you're focused on online marketing for your business, you'll find this episode helpful.  Listen and find out how to market your business online from the start - how to connect with the right people, how to determine which marketing channels to use, how to know if it's working, and more.  S...

If you want your content to be visible online so it's found on Google, ChatGPT, and other search engines, you need to create content people are searching for and optimize it so it's easier to find. Join me in today's episode and learn how to create content your ideal customer is interested in, and then what to do to help them find it.  Your online marketing strategy needs to include...

If you want to make money in your niche, this episode will walk you through 5 marketing strategies entrepreneurs can use to start making more money this week.  Find out how to market your business online and start to grow. Generate more leads, book more clients, sell more products, and make more money by using one of these five marketing strategies for your business.  Support the show Register now...

If you're trying to market your business, you're probably focusing on multiple channels and may not know what's working and what's not working when it comes to marketing your business. It can be so frustrating for entrepreneurs who want to grow but don't understand where to find the answers as to what to focus on for marketing.  Join me in today's episode, and I'...

Do you wonder which website platform is best for SEO? If you're on Kajabi, do you wonder if you need to switch to Wordpress or Squarespace? Have you heard that Wix is bad for SEO?  Let's break it all down today, and I'll help you determine if you need to switch website platforms for SEO or not.  Focusing on SEO is great, it will help your website be more visible, but sometimes the t...

Want some of my best marketing tips for entrepreneurs? Well, this week I'm digging into podcast marketing strategies that will help your business grow. If you've been podcasting for business, this week's episode is for you. If you don't yet have a podcast for your business, what are you waiting for? It's time.  As promised, the affiliate links I said I'd share in the...

Are you trying to market your business but not sure what's working? If so, you're not alone, my friend. I often have students and clients ask, How do I know if my marketing is working?  If you're spending time or money (or both!) to market your business, then you need to understand how to measure your efforts to know if what you're doing is working.  It's very possible tha...

Are you trying to learn how to do SEO? Probably. If you've been working on it on your own for a while, you may find yourself wondering if it's working.  Are you getting results? How do you figure that out?  Are you targeting the right keywords? How do you know?  Should you create more or less of a certain type of content?  Does Google like your website?  Do AI search engines like your si...

Have you ever wondered why I talk so much about using SEO to help your website be more visible online and get more traffic? SEO, or search engine optimization, is the best online marketing channel available to you as an entrepreneur.  When you try to learn how to do it on your own, sometimes you get results, and sometimes you make mistakes that cost you traffic, visibility, and revenue.  Find out...

You may be surprised to find out that traffic isn't the #1 metric I look at when trying to determine how a client's SEO program is working.  Yes, traffic is important to SEO growth, as are SEO keyword rankings, but there are other metrics that I believe are more important when you're an entrepreneur who's looking to grow and scale your business.  Find out what else you should b...

If you're new to SEO or you've tried it but you're not sure you're doing it right, this week's episode will help. Learn what to do first if you're overwhelmed by the thought of doing SEO on your website. I'll walk you through how to get started and what to do first so you can start to rank higher on Google, get more traffic to your website, and maybe even increas...

Are you ready to get started with SEO but not sure what to do, especially for ChatGPT? Well, you're in luck. That's what we're talking about this week. Let me walk you through an easy-to-follow SEO plan for beginners that will help you rank higher on Google and be more visible on ChatGPT and other AI search engines. This is a good SEO 101 episode or refresher, especially if it'...

If you've considered adding a podcast for your business, I want to encourage you to do it now, not later. A podcast can be a huge help for your visibility, nurturing your leads, and driving conversions. Listen in to find out how a podcast can benefit your business long term. Podcasting is a great marketing strategy for entrepreneurs. Find out why.  Support the show Register now for the free S...

Learn how to help your podcast be found by new listeners in the podcast apps. Use these podcast discoverability tips to grow your show. Follow along as I walk you through easy, step-by-step podcast SEO tips for beginners to help you increase your downloads and grow your audience. If you're podcasting and want to grow faster, I'll show you how in today's episode.  Support the show Re...

If you've been doing SEO for a while, you're hopefully starting to be more visible online and getting more traffic to your site. The next step in your online marketing journey is to start building an email list, and to do that, you need to find the right lead magnet, opt-in, valuable freebie, whatever you want to call it; they're all the same thing.  Often students tell me they&apos...

You're working hard on your SEO, learning about keywords, adding title tags, and meta descriptions, and that's great. Your SEO efforts help increase your website's visibility online and boost your traffic.  But what happens when that traffic gets to your website? Is your site working to help your business, or is it actually hurting you?  Listen to this week's episode and find o...

I am super excited to share some big changes that are coming to Etched Marketing Academy. Join me for this extra special bonus episode and find out about the changes to Simple SEO Content (that are going to make it an even better experience for students), and a brand new offer that you've been asking for and I'm excited to be able to share with you now.  For more information on Elite Mar...

Have you really figured out who your ideal customer is and what they need from you? Truly understanding your ideal customer will help your SEO efforts because you'll know you're creating the right type of content for your audience. The way your audience interacts with your website is really important to your online marketing, conversion, email list building, and SEO. If you're creat...

SEO is changing, it's evolving. User search behavior is changing and that means our strategy must adjust too or we're going to struggle to get traffic to our websites. Yes, website traffic is down but that's not a reason to panic, if you focus on being visible where people are searching today.  We're seeing a shift in search, more people are starting with ChatGPT or other AI to...