Marketing for Entrepreneurs | SEO for small business

Are you working on small business SEO and wondering if Substack might also be a good marketing channel for your business? If so, you're not alone. A lot of my students and clients are finding they love Substack. I wanted to take a bit to explain what you want to think through strategically if you're looking at building out a Substack. It can help or hurt your business depending on how yo...

Is SEO important to your online business? You may be wondering if you're better off with SEO, AEO, GEO, Ads, social media, or something else. Find out how and where SEO fits into your small business marketing plan. I'm here to help you understand how to grow and market your business.  Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-...

Small business SEO tips - how to check your SEO rankings. If you're doing SEO for your small business and you want to know if it's working, then this week's episode will help you. I'm going to walk you through what you want to track and what those numbers mean so you can start to see how things are working.  Support the show Register now for the free SEO class - https://www.etc...

Small business SEO topic - this week, it's SEO copywriting. What's the difference between copywriting and SEO copywriting, and is one more important to your business than the other? How do you know what to focus on when you're creating content to make sure that it's able to be found by the right people when they're searching online - that, my friend, is at the heart of SEO...

Are you trying to do SEO for your small business and wondering how to create weekly content and have it not take too much time? If so, this week's episode will help you. I'm going to walk you through how to brainstorm content ideas and create a content calendar that will make your life easier. Doing SEO for your small business will help you be more visible online and help the right peopl...

Google has made a couple of big announcements recently, and they could impact your small business SEO strategy. Let's chat about what's happening, what they're changing, and what they're saying you need to do to remain visible online.  First up, Google released its first official guidance on AI optimization. They've also said you don't need to say AEO or GEO; in their...

Are you creating content for SEO? Do you find yourself wondering how to create great content for your readers and make sure it's SEO-friendly so that people can find it wherever they search? If so, you're not alone! Let's talk about how to create great content that's both SEO-friendly and something your audience wants to read. I think there's a big misunderstanding sometim...

Do you find yourself wondering if Claude or ChatGPT (or another AI tool) can either teach you how to do SEO or just do it for you? If so, you're not alone. I get the appeal. I really do. I recently tested out both Claude and ChatGPT to see if they could either teach me SEO or do SEO on a website and have it work. Listen in to see what I found out and learn what AI can help you with and what i...

Are you trying to do SEO on your own and wondering if what you're doing is working? Find out how to tell if your SEO strategy is working in this week's episode. I'll walk you through what to check to see if everything is working as it should be, so you can be visible, generate traffic, and most importantly, leads for your business. SEO is a great channel for small business owners if...

How are businesses getting leads from Google, Claude, Perplexity, ChatGPT, and other search engines? Find out what other businesses are doing and what you need to do so you can start showing up more often and getting leads and new clients from AI-based search. SEO for small businesses can help you expand your reach, boost your visibility, and drive more traffic which brings more people into your w...

Do you want to learn how businesses get found on ChatGPT? They're getting leads and making sales, but how does it all work? Find out how to be more visible on ChatGPT, Google AI, Perplexity, Claude, or other AI-based search so you can show up in the results and get found by the right people.  Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-s...

Are you new to SEO? Not sure what to do first, what SEO really means, or how it works? If so, you're not alone. Find out how to get started with SEO today to help your business be more visible online. Let me teach you how to get started with SEO. Small business owners, entrepreneurs, and solopreneurs can do great with SEO if they know how. Learn what works and what doesn't when it comes...

Trying to learn SEO on your own can be tough. Find out how it can be tricky and make you think your SEO is working when it really isn't. Learn how to spot SEO keyword issues, traffic issues, and lead generation problems with your SEO strategy. Find out how to save yourself wasted time, effort, and money in today's episode.  Support the show Register now for the free SEO class - https://w...

Learn how to make money from your podcast. If you currently have a podcast that's costing you money, let's turn it around and make it a great asset for your business. Podcasting can help your business grow if you're strategic with your content and use podcast SEO and keywords to help people find your episodes.  Let's work on your podcast together.  Support the show Register now...

If you've got an online marketing funnel set up for your business and it's not working as well as you'd like, you may think that you need more traffic. But the reality is, traffic alone won't likely fix your funnel. A broken funnel won't be helped with more traffic, especially ad traffic. You want to make sure everything is working organically before you start ads. Find ou...

Are you creating content on a regular basis, but it's not getting traffic from Google or ChatGPT? If so, something's broken. In this week's episode, I walk you through what the most common issues are when you're creating content that doesn't get traffic. Learn how to spot the issues and whether it's tied to your SEO or not. It could be SEO related, and it could be som...

Are you brand new to SEO and not sure what to do first, or even how to get started with SEO? If so, this episode is just for you. It's designed to help you understand how to start with SEO as a beginner and find the easiest way to learn about SEO basics and best practices.  Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free...

Are you trying to use SEO as one of your online marketing strategies and wondering if you're too late? Find out how to get started with SEO today, even if you're brand new. It's not too late to start generating organic search visibility for your business.  Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resourc...

Are you trying to do SEO or hearing people refer to GEO, SEO, AI SEO, or Answer Engine Optimization and wondering what the heck matters anymore and if any of it works? If so, you're in the right place.  This week, I'm explaining why visibility in AI based search engines like ChatGPT and perplexity matter so much to your overall online marketing. If you want to be more visible online, gen...

If you have a podcast and want to monetize it but don't qualify for ads or sponsorships, this episode will help you understand what you can do today. Your podcast can be a great lead generator and nurturing tool for your business. You can make money from your podcast, whether you qualify for ads or sponsorships or not.  Support the show Register now for the free SEO class - https://www.etched...

If you feel like you're overwhelmed by your marketing or burning out but want to grow and scale your business, this episode will help you. Find out how to determine what's working and what's not working with your marketing so you can scale back on what doesn't work and double down on what does. If you are afraid you need to do even more marketing to grow, you probably don'...

If you're trying to do SEO but aren't sure whether it's working or how to tell if it's working for your niche, this week's episode will help. Find out why SEO hasn't worked for you up until now and what to do instead so that it starts to work.  Want to join the training class to figure out if what you're doing for SEO is working? Register here. I teach this one o...

If you're trying to do SEO on your own and it feels hard or you are overwhelmed, let me help you understand how to make it easier. SEO can feel much harder to learn than it needs to be. Let me help you.  Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https://www.etchedmarketing.com/freebies     Want...

Do you wonder if your podcast episode titles matter? They do! Learn how to name your episodes so that people find your show and want to listen to your episodes. Podcasting tips to help you grow your show.  Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https://www.etchedmarketing.com/freebies     Want to...

What matters most for SEO this year? Is AI search or Google search more important? How do they differ? Where do you want your business to show up? Find out what matters to your online marketing program so your business can be visible and grow in 2026.  Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https:...