Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

If you have an online store and you want to be even more successful, then this podcast episode is for you. Jessica is diving deep into what metrics are necessary to track as an ecommerce business owner who wants more customers, more website visitors and more revenue.  These metrics are very easy to track, only take a few minutes each week and will seriously help shape your business.  Give it a lis...

On this episode of Marketing for eCommerce Mompreneurs, Jessica dives into what the buying behavior is for online shoppers in 2026. Consumer behavior is already looking much different now than it did even a few months ago and if you're on online store owner, you need to be paying attention.  Jessica shares how consumer behavior is different and how to use that information in your marketing. ...

Welcome to a new year and a new season of Marketing for eCommerce Mompreneurs.  On this first episode of the season, Jessica is sharing her predictions for eCommerce marketing for 2026. If you're looking for your 2026 eCommerce marketing blueprint, this is the episode for you.  In this episode you'll learn:  Where to focus your marketing efforts for your Shopify store in 2026 Why email m...

As a mom & online business owner December is the hardest time of the year! There's so many to-dos, Christmas programs, gift shopping, fulfilling orders and parties. Your schedule is jam-packed and you're struggling to get everything done.  If your head is swimming with where to focus your efforts on your business in December and January, then listen to this episode. You'll also...

Are you ready to get more traffic to your online store during Q4 and Black Friday/Cyber Monday? Then you need to ensure that your website is ready to handle all the new visitors and orders. But what exactly do you need to do? In this episode, Jessica dives into all the steps to ensuring your website is prepared for Black Friday.  Resources:  Download your Black Friday Cyber Monday Marketing Checkl...

As an eCommerce store owner, you know that the fourth quarter is the biggest quarter of the year. And of the 4th quarter, Black Friday and Cyber Monday are the biggest shopping days of the year.  You know you need to have an offer but you aren't sure where to start of what to do.  This is the episode for you. Jessica dives into the first step when it comes to planning your Black Friday Cyber...

If you're a mom and a business owner struggling with feelings of getting all the things done, feeling lost in the mundane and like you can't get off the hamster wheel, then this episode is for you!  Jessica interviews Paige Figueroa ( @mombossfreedom ), a business and mindset coach for moms. She shares her top 5 mindset shifts that will reframe how you go through your motherhood and entr...

Are you an online store owner who is wondering how to generate more leads, more customers and more revenue? Do you love to read, learn and grow with other likeminded business owners? Then this episode is for you as Jessica dives into her first Book Club book review -  DotCom Secrets  by Russel Brunson.  In this episode, you will learn all about how to build a marketing funnel, why it is important...

As a mom and business owner, it can be so hard to define what success looks like for you. You're comparing your current output to before you had kids, you don't have the same hours per day to devote to your business as a childless 24 year old and you feel overwhelmed by all the items on your to-do list.  This episode is your reminder to sit down and reflect on exactly what success looks...

If you've ever thought about starting an Amazon store or felt unsure about who you are as a business owner, then this episode is for you. This week Jessica talks to Tina from Listing Studios all about her business journey, how to start an Amazon business and overcoming identity crisis.  Listen to this inspiring episode if you're feeling: Overwhelmed with feelings of business identity  Un...

The biggest sales days are happening now and as a small business owner, it might feel like you can't compete. Instead of feeling "left behind," learn from what the big stores are doing to make the rest of 202, especially Q4, as successful as possible!  If you're wondering what you can learn from Prime Day and implement for yourself, then this is the episode for you!  In this ep...

It's officially summer and as a mom & business owner time is limited. If you aren't sure where to focus your limited time while still making sales for your online store, then today's episode is for you.  Listen to this episode of Marketing for eCommerce Mompreneurs if you want to know:  What marketing to keep doing this summer How to still make money while spending time with you...

As a mom of young kids who are home for the summer, it's difficult to manage all the responsibilities of motherhood and home management all while running an online store. You have big dreams for your Shopify or Etsy store, have a marketing strategy and you have the drive to execute it but it's hard to find the time over the summer. You also know that the summer months are notoriously slo...

Today's episode is something new for Marketing for eCommerce Mompreneurs. Jessica announces the launch of her book club, Marketing Moms Book Club!  Jessica shares why she wanted to start a virtual book club, why she's focusing on a marketing book and a fiction book. It's the perfect book club for moms who are launching a business, looking to learn the ins and outs of marketing, buil...

Are you an eCommerce business owner and feel like you haven't seen many email sign ups lately? Do you feel like your email marketing is stale?  When was the last time you refreshed your opt-in? If it's been months or years, it's time to give it a refresh.  During this episode of Marketing for eCommerce Mompreneurs, Jessica shares 5 actionable steps to giving your opt-in a refresh an...

Do you have an online, product-based business and feel like you're posting to social media consistently but not reaching exactly who you want to reach? Or that your audience just isn't connecting with what you're putting out there! Then this is the episode for you! Jessica dives into the 7 steps you need to take to really find and connect to your ideal customer online. She's sh...

If your emails are getting less than a 30% open rate then its time to reevaluate your email subject lines. Or if you're just starting to send emails and want to know  subject lines that get opened, then this is the episode for you.  Did you know 47% of people open an email based only on the subject line? And 69% report emails as spam based on the subject line alone. That means your subject li...

Are you feeling stuck posting on Instagram almost daily but feel like there's nothing to show for it? You're not getting any sales, no comments, no DMs, no potential clients reaching out? Then today's episode of Marketing for eCommerce Mompreneurs is for you because we have Sydney O'Brien today who is an Instagram strategist who is sharing all the ins and outs of building an In...

Are you a mom & business owner searching for more peace in your life while managing everything that comes with being a mom, business owner, wife, friend, everything? It's so easy to feel like you're on a hamster wheel with a never-ending to-do list.  Listen to this episode of Marketing for eCommerce Mompreneurs to hear how Jessica is romanticizing her life as a mom & business own...

Are you a mom who owns an online store who is concerned about the upcoming slow summer months? Did you know that July has notoriously been the slowest online sales month?  What if you could go into the summer months feeling prepared, knowing how to cope without panicking and a clear understanding of what to focus on instead? You'll learn everything and more in this episode of Marketing for eC...

Are you a mom who has a successful business or side hustle on Etsy? Are you wondering if it's time to expand your business, grow and really build a brand? Are you tired of paying Etsy all the transaction fees because your business is growing?  Then you need to listen to this episode of Marketing for eCommerce Mompreneurs where Jessica explains when is the right time to transition from Etsy to...

If you're sitting there wondering if you really need to build an email list for your online store even when you feel like you barely have time to get everything else done, then this episode is for you. And, spoiler alert, the answer is yes!  On this episode of Marketing for eCommerce Mompreneurs, Jessica walks you through the perfect time to start your email list — and what to send — so you c...

Are you a mom who has a dream of starting her own eCommerce business? Do you have an idea for a product to sell but are feeling nervous to launch? Are you interested in being an online store owner but not sure where to start? If you've been asking yourself any of these questions, then today's episode of Marketing for eCommerce Mompreneurs is for you.  In today's episode, Jessica div...

If you're a mom who has ever considered becoming an entrepreneur and you're searching for inspiration, then today's interview with Tina from Listing Studios is going to give you the motivation you've been wanting!  On today's episode, Jessica chats with Tina, a creative agency owner specializing in Amazon creative services, who has led an incredible life. She shares her jo...

Are you a mom who has an eCommerce business and struggles with staying consistent? Do you feel overwhelmed with all the tasks you need to finish to market your business while also caring for your family? Then this episode is for you! In this episode, Jessica shares the importance of consistency, how to release yourself from perfection and ways to market your business without getting burnt out. If...