Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Are you just starting your eCommerce business and not sure how to tell if your marketing is working or not? Or do you have an established brand and are ready to take your business to the next level? Are you ready to stop wasting time on marketing that doesn't convert?  Then today's episode of Marketing for eCommerce Mompreneurs is for you!  In this episode, Jessica shares the top 6 marke...

As an eCommerce owner, you know how important it is for your online store to be accessible from mobile - a phone or tablet. In fact, over 70% of purchases come from a mobile device. But what exactly does mobile optimization mean? And why is it important? In this episode, Jessica takes a deep dive into why mobile optimization is important for eCommerce businesses, what to implement so your store is...

If you're an eCommerce brand owner and want to boost your conversions and bring you more sales, then you need to reduce your abandon carts! In this episode, Jessica breaks down 8 actionable strategies for reducing your cart abandonment so you can start seeing more conversions, more sales and even increase your average order value.  After listening to this episode, you will have the answers to...

Are you an online store owner struggling to get sales? Do you have an email list? Are you unsure which email platform is the best for your eCommerce store?  Then you need to listen to this episode of Marketing for eCommerce Mompreneurs.  In this episode, Jessica breaks down which email platform is the best for an online store to bring you sales while you sleep thanks to automation tools, segmented...

Do you want more sales for your online store without paying for ads or spending hours posting on social media? What your eCommerce site needs is more organic traffic through seo engine optimization - more customers searching for your business and visiting your store directly.  If you're not sure where to start when it comes to search engine optimization, then this is the episode for you. Jess...

Are you a mom and online store owner looking to save time on your marketing? Imagine what you could do with an extra 60 hours a month! In this episode of the Marketing for eCommerce Mompreneurs podcast, Jessica shares 5 strategies to start implementing that will save you time on your eCommerce store's marketing.  Listen to this episode if you've ever found yourself,  Overwhelmed with mar...

Are you an eCommerce owner looking to earn more revenue through email marketing? Are you not sure where to start and what will give you the most return on investment and energy?  Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs podcast where Jessica shares 7 email marketing tactics that will drive more sales.  If you're ready to learn how email marketing can...

Are you a mom who has been dreaming of starting an online store forever but aren't sure where to start? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs Podcast.  In this episode, Jessica Howard dives into which eCommerce platform is perfect for moms because it is so easy to use, strong support tools and endless apps for a seamless eCommerce business.  If you...

Are you an eCommerce mompreneur who is experiencing a slow sales month and you're not sure how you should be spending your time? It's industry standard for the "J" months (January, June & July) to be slow business months. You will walk away from this episode with 5 behind the scenes or backend tasks you should complete during a slower sales month to build long-term eCommerc...

Are you ready to boost your online store's average order value over 15% through easy set it and forget it strategies? This episode will share how implementing upsell and cross-sell strategies onto your eCommerce store will boost your sales.  In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what an upsell and a cross-sell are, how to implement a upsell strategy, a...

Are you interested in growing your ecommerce business through strategic marketing strategies and stop wasting time throwing random ideas out there? This episode will help you create data-driven marketing funnels to increase your ecommerce sales.  In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what a marketing funnel is and why it is essential for every eCommerce bus...

Are you ready to level up your business and build a marketing strategy rooted in marketing data? Then you need to download this FREE eCommece Marketing Analytics Playbook where you can easily track your marketing data, start to see trends and strategize for a successful year. After listening to this episode you'll feel: excited to reach your business goals prepared to create a data-driven mar...

Are you tired of spinning your wheels on your marketing efforts? Feeling like you spent way too much on advertising and didn't get enough return? Wondering how your customers are finding your online business? Ready to propel your business forward with more revenue, more brand visibility and more loyal customers? Then you need to start tracking your marketing data. It's easy to do thanks...

According to a study, about 87% of online customers consider product descriptions essential when making a product purchase - meaning customers like to read product descriptions before they buy!  If your product descriptions are lacking or you don't have them at all or you're stuck on where to start, then this episode is for you. In this episode, you will learn a 7 step-by-step guide to w...

Did you know that 93% of consumers read online reviews before making a purchase? Social proof isn’t just a nice-to-have—it’s essential for building trust and driving sales in your eCommerce business. In today's episode, Jessica breaks down how to leverage types of social proof that boost sales instantly. You’ll also learn the best ways to collect, showcase, and time your social proof for maxi...

Are you an ecommerce owner struggling to come up with content ideas? If  you get easily burnt out or stressed or the idea of coming up with another social post is daunting, then today’s episode is for you. Jessica highlights the seven cutting-edge content strategies your eCommerce business needs that are perfect for boosting engagement and sales in 2025. You’ll hear what types of content are expec...

Did you know acquiring a new customer costs 5x more than retaining an existing one & that repeat customers spend 30 - 67% MORE per order than new customers?   In this episode, Jessica dives into why it is so important to have a strategy to build repeat customers. In this episode, you'll learn 5 strategies to transform one-time customers into loyal, repeat buyers.  So if you find yourself...

Welcome to Marketing for eCommerce Mompreneurs, where we share actionable tips to help you grow and optimize your eCommerce business. With Black Friday and Cyber Monday (BFCM) just around the corner, we’re here to help you navigate the busiest shopping days of the year. In today’s episode, we’re diving into what NOT to do during your BFCM sale. Whether it’s maximizing sales, avoiding customer head...

Welcome to the Marketing for eCommerce Mompreneurs podcast where we’ll discuss actionable tips for eCommerce marketing, analytics, content creation and more - all tailored for mompreneurs determined to succeed in both life and business.   I’m Jessica Howard I own 2PM Marketing where I serve as a marketing strategy coach foreCommerce businesses,  fellow mompreneur and podcaster . I’m a mom of 2 boy...

Are you ready to grow your eCommerce business with data-driven marketing strategies while also being a determined mom? Then you will want to listen to the brand new podcast, “Marketing Strategies for eCommerce Mompreneurs” -  the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.  Hosted by Jessica Howard,...

Ready to use analytics to unlock your business’s potential? Join Jessica in this episode to learn how to harness the power of data, optimize your marketing, and scale your eCommerce brand—all while balancing life as a determined mompreneur! Data isn’t just numbers; it’s insight into your customers’ behaviors, preferences, and habits. We discuss how tracking this data can: Help you stand out from t...

Whether you’re just starting with landing pages or looking to refine them, this episode is packed with practical advice to help you create pages that truly convert. Join Jessica as she shares proven tips to boost your eCommerce sales, optimize ad spend, and enhance customer engagement. In this episode, we’re diving into one of the most powerful tools for increasing conversions and maximizing the r...