Marketing EdVenture with Jacque' Walker

Episode 27. We are continuing "Mastering the Production" of a fashion show series. This is Part Seven, in which we're going to talk about creating a compelling fashion show story through the segment development. Segment development can be a complicated process and hinges on many factors: There are 4 main elements to consider. Is the show designer focused or sourced apparel? Additional key determin...

Episode 26. In this episode, the focus is on the methods of acquiring merchandise and the management of the models from measurements to the final practice before the fashion show. ----------------------------------------------------------------- As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level posi...

Today represents the 5th part of an 11-part series. We're talking about a model call. You've determined the leadership roles in the fashion show. You've developed the fashion show theme. Now it's time to have the model call because you're ready to get the models selected, so you can start fittings and practicing choreography for the show. This episode is going to cover all thin...

Episode 24. So we've talked about the roles and responsibilities. And we now get develop the theme for the fashion show. This was one of the most exciting parts of Fashion Show Production for my students. There are many ways in which you can come up with a theme for a fashion show. But I'm going to tell you about the two ways that I did it with my fashion marketing students for our high...

Episode 23. This week we explore the fashion show production roles. In addition to these roles, there are teams to support them. At a minimum, every show has a fashion show director, model coordinator, and merchandise coordinator. To operate in the most effective and efficient way, the following are key roles every production should have:  Fashion Show Director Model Coordinator Merchand...

Episode 22. As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover: History of fashion shows Types of fashion shows Roles within the production Theme development Hosting...

Episode 21. We've taken a look into fashion week over the last two weeks. Let's transition the discussion to fashion show production. Fashion shows have been around since 1300. You may be surprised at how it all started. In this episode, I'll cover: The purpose of fashion shows How the shows have evolved The rise of models ----------------------------------------------------------------- As a fash...

Episode 20. Welcome back to the part two discussion about fashion week. Last week we talked about the who, the what, the where, and the how of Fashion Week. This week we're going to be talking about: Why Fashion Week Matters Unveiling the Industry Insights Engaging Student Activities ----------------------------------------------------------------- RESOURCE Check out the Fashion Week resources&nbs...

This week's episode is about Fashion Week. I will cover this topic in a two part series. In the first part I talk about: What Fashion Week is, Where Fashion Week is held, How Fashion Week is organized, How often Fashion Week happens. -------------------------------------------------------------------------------- RESOURCE Check out the Fashion Week resources  here . There are several activiti...

Episode 18. This episode delves into the concept of Brand Stretching, exploring why brands choose to extend their product lines into new categories, the various strategies involved, and the potential advantages and disadvantages.  Here are some things that are covered: Explanation of how established brands expand into new product categories to remain competitive, increase revenue, and capital...

Episode 17. There are two different celebrations this month: 👩🏾Black History Month 🟥⬛🟩 👩🏽‍🏫CTE Month👨🏾‍🚒👩🏾‍🎨🧑🏾‍💼🧑🏾‍🍳👗💈💅🏾 . I'm going to be celebrating those all February. And guess what? We have an extra day in February this year. So happy birthday to those who are leap year babies. ------------------------------ 🟥⬛🟩 I just want to give a little black history here. So as...

Episode 16. In episode 14, I talked about the phases and the runs of the fashion cycle as a part of the Fashion Movement. Today in part two of this three-part series, I'm going to go over three Fashion Theories: Trickle Up Trickle Down Trickle Across   RESOURCE Every time YOU buy a fashion item, YOU are impacted by, influenced by, or participating in the movement...

Episode 15. I am coming to you today with an interruption in the schedule of my fashion movement series to bring you a bonus episode. So I had the pleasure of being a judge at a DECA Competition last week. The reason why I want to bring you this episode is because I was judging written projects. I noticed that there was a disparity in the information that should have been provided in the executive...

Episode 14. I am going into a 3-part series about the movement of fashion. You will have an opportunity to learn a few things or just to refresh about how fashion moves, and why it's important for us to know about the movement of fashion. Fashion industry personnel understand the necessity of studying the movement of fashion in order to effectively forecast trends; inform all industry levels; and...

I know many of you are back in the classroom or headed back to the classroom. And really what that means is that CTSO competition is headed into full speed ahead. Right? I know that because I'm actually going to be a judge this year for the district in which I used to teach in. And that's going to be happening in a couple of weeks. I really look forward to judging, being on the opposite side...

Welcome to 2024. Let's get this season started. So as Nigel in the infamous movie, The Devil Wears Prada said, All right, everyone, Gird your loins. And he said this in preparation for Miranda, the infamous Miranda walking into the building. I'm saying it in reference to the DECA season and CTSO season, walking into the building. it is January and it is time to get ready for competition. You've do...

Episode 11. Merry Christmas. Yes, I'm releasing an episode on Christmas Day, but rest assured that I am spending time with my family. So yesterday I got to see my eight month old granddaughter walk, yes walk at eight months, eight months old, she's practically running at this point. Not surprising though, since both of her parents are track athletes, and I'm pretty sure she's trying to keep up wit...

When I tell you that I’m so proud of my alumni, it’s an understatement. As I said in another episode, through social media I see them going to college, starting careers, and adulting. But sitting down and chatting with them really allows me to hear how CTE and CTSO programs ignite a spark in them that continues to fuel their life choices and career journey . Today I’m talking with a 2017 graduate...

Episode 9. It’s CTSO competition season. I’ve decided to share with you my proprietary DECA Roleplay Prep Framework. It’s 3 parts and covers: Case Study Prep Presentation  Administration If you sponsor a different CTSO, listen in because you may be able to apply some of these strategies for your organization. So grab your notepad and pen to be ready to take lots of notes. RESOURCE The DECA Ro...

Episode 8. It's always fascinating to hear about the diverse paths that students take after graduating from high school, especially when they pursue a passion and successfully carve out a career for themselves. In today’s Feature Friday, I sat down with one of my 2011 graduates Adriana Caballero. She was one of my very creative and ambitious students who: Made it to DECA ICDC her senior year Went...

Episode 7. Have you ever found yourself suddenly having to teach a class you know nothing about? It happens far too often. This is what led me to this topic today. Listen in as I talk about a framework for teaching Fashion Marketing that engages your students and introduces them to marketing concepts, while providing rigorous activities and projects that immerse them into the fashion industry...

Episode 6. I talked about 8 effective ways to promote and recruit for your CTE program in episode 5. In this episode, you will hear how Briaana Lark and her teaching partner implement some of these as they carry out a robust recruiting campaign. She also shares some insider information about the planning of the Fashion Magnet's fashion show and some great advice for new teachers.   RESOURCE T...

Episode 5. We all know the frustration of having a class full of students who are not interested in our CTE class. We also know the thrill of having students who love our classes and will be on our rosters for multiple years. As you seek to advocate and grow your program, you will need to implement plan to support your vision. In this episode, I share 8 effective ways to promote and recruit for yo...

Episode 4. If you are a CTSO advisor or sponsor, you understand the arduous task of raising money to fund your activities and competition. In this episode of Marketing EdVenture, I continue my conversation with Briaana Lark, a teacher who was once my student in the fashion marketing program she now leads. This is part two of our conversation. Be sure to go back and listen to episode two for a...

Episode 3. Do you currently teach one fashion marketing prep over and over and over again? Do your students want more fashion that is not design-related? Would you like to have a fashion marketing program that is two, three, or maybe even four years. We'll stay tuned for an inside look at the framework of the four year fashion marketing program I taught for 14 years in a high school career develop...