Marketing Corner

We are all trying to predict what will change in the future, but let's talk about what won't change... In this episode, we'll be covering just that, with some helpful takeaways, including: - Build for what will last - Plan for what you can predict - Be ready to adapt as the only constant in this world is change. And. So. Much. More!

In this episode, we get some incredible insights from Rhetorician & Professional Voice Coach, Thea Sejr on how to better captivate our audience when public speaking: - The art of persuasion through structure, tone, and choice of words. - The power of the pause - What do we do with our hands!? And. So. Much. More. For more tips, check out Thea's podcast, " Vi Hører Stemmer " (We H...

In this extended episode, we have the pleasure of speaking with the man who literally wrote the book on PLG, Wes Bush. We'll cover all your burning PLG questions including: - What core components do you need to make sure PLG succeeds? - Have you passed the Super Mario test? - How pricing is intertwined with PLG - Knowing the buyer vs the user And so much more! Available wherever you listen to...

As we advance in our marketing careers and transition into leadership roles, we often find ourselves shifting from hands-on tasks to overseeing strategies and people management. This often means spending less time on direct marketing activities.  For example, in a typical week, I might spend 37 hours in meetings, yet only 3 of those hours are devoted to actual marketing.  In this episode, Jen and...

We're once again joined by Sparklehorse partner, Frederik Saabye Møller. In this episode, the gang share some of the most common B2B marketing mistakes they come across, including: Over-emphasis on what "looks good" rather than what "is good". Breaking content's 60-20-20 rule Being too "extreme" with initiatives Not dividing your ICP into sub-ICPs And so much...

In this episode, we speak with Sparklehorse partner Frederik Saabye Møller. We learn about his entrepreneurial journey to becoming a Partner with our very own Casper. Including: Going from telemarketing to starting his own agency Finding your perfect pricing point Avoiding the "immediate results promise" trap Navigating steep learning curves And because we all love a fuckup, Frederik sha...

Attention job hunters! We have both reviewed (probably) thousands of applications and interviewed lots of wonderful (and some not-so-wonderful) candidates in our careers. So in this episode, we cover the stuff that gets our pulses racing to meet you now , and the stuff that perhaps makes us take a hard pass, including: - Making the most of the 15-30 seconds you get of the recruiter's attention...

In this episode, Jen and Casper cover motivating your Marketing Team, including: - Balancing under-communicating to avoid tons of questions vs over-communicating and having to teach everyone how marketing works. - Different motivation tactics for different personality types - Setting up realistic KPIs so people feel they are contributing and are valued. - Asking the right questions to make sure yo...

In this episode, Casper and Jen cover a standard demand generation framework, including: - The different goals at each level of the funnel - Preferred ad formats for each level - Separating high intent from low intent campaigns - Where retargeting and lead gen fit into all this And 👏 so 👏 much 👏 more! Remember, when it comes to campaigns, slow and strategic outperform quick and panicked any day...

In the second installment of our chat with Planday's Fred Linfjärd, we dive deep into all things Growth marketing with the "Growth Janitor" himself. If you want to know why he's the "Growth Janitor", check out part 1. Here we'll cover: - Why did Planday go from Sales-Led to Product-Led? - Using product signals to better align with Sales - The Growth function and str...

In this episode, Jen and Casper get to sit with Planday's "Growth Janitor", Fred Linfjärd. In part 1, he shares with us his journey to Growth stardom, including the pros of cons of: - Rapid experimentation - Where Growth sits in an organization - Being the "annoying person who keeps picking at things" And so much more!

Ever wake up one morning and realize that, to someone somewhere, you're a role model? As their careers and followings have grown, Casper and Jen have also had this realization. And holy sh*t. In this episode, they share when they realized that there are people out there who look up to them - and share the people that they look up to and how they pick their role models.

Lots of Marketers out there use agencies - but how do you make sure you get the most out of your agency? In this episode, Jen and Casper share insights from both sides of the coin: in-house using agencies, and agencies who work with clients - on how to choose the right agency for you (and red flags to watch for!). Also, once you've selected your agency, how to make sure you get the most out of...

Ask and ye shall receive. You told us you wanted to hear Casper's learnings 1 year after starting SparkForce. You asked, we delivered. In this episode, Casper shares the good, the bad and the ugly of 1 full year of running his own marketing agency. He'll share his learnings, warts and all, and insights for those of you who are looking to, or have already, started your own journey.

Everyone's talking about Marketing trends and predictions in 2024, but how many are looking back at what they learned in 2023 and what they plan to carry into 2024? WE ARE! 👋 In this episode, Casper and Jen cover the things they learned in 2023 and how they will influence what they do in 2024, including: - What we saw in 2023 that will separate the good marketers from the great marketers in 2...

Carrying on from last week's episode, once you have all your data and metrics, what do you actually do with it? In this episode, Jen and Casper cover just that, including: - In-house reporting vs agency reporting - Actionable insights vs death by data - How to pick the right metrics to track - The power of visualizing (and celebrating) your wins - Don't stress over building a Ferrari And s...

In this episode, Casper and Jen cover the 5 business metrics every marketer should know (because it's the ones your CFO probably cares about the most), including:- Net New MRR- CAC (customer acquisition cost)- LTV: CAC ratio- CAC payback- Marketing-sourced weighted pipeline And so 👏 much 👏 more 😮‍💨

In this episode, Jen and Casper cover managing budgets, including: - Putting your budget in different "buckets" - Increasing your team's autonomy and preventing bottlenecks. - Negotiating budget with your CFO - Managing a budget from an employee POV vs an owner POV - Our hot take on the dreaded "what campaigns will you run next year?" question. 👏 much 👏 more 😮‍💨 What ar...

In this episode, Casper and Jen talk about speaking gigs, including: - How to get them - How to get ready for them - The benefits of public speaking - How to handle feedback - The power of the crowd selfie And 👏 so 👏 much 👏 more!

In this episode, Jen and Casper cover B2B product launches, including: - How does it differ from B2C launches - Dream timelines vs reality - The Campfire Launch (shout out to Kvadrant Consulting for that one!) - Pivoting properly when the sh*t hits the fan (as it tends to do) - Measuring the impact of a B2B product launch And... just to stay on trend, Taylor Swift. #swiftyeffect

In this episode, Casper and Jen talk about the stuff none of us marketers like talking about: marketing dogsh*t 💩. In other words - what activities are we B2B marketers doing, or being asked to do, that are complete bullsh*t and a waste of time and money, IN OUR HUMBLE OPINION. Bring your milk, cause this one's a bit spicy 🌶️ as we share our 🔥 takes on marketing trends that are complete and...

Statistics suggest that 85% of jobs are filled via networking with personal and professional connections. With that in mind, how do you build your network when you've just arrived in a new country? This episode comes from a listener request (shout out to Nathalie Bassanesi 🙌). Casper (or shall I say, "the guy from Lost" - IYKYK) and Jen cover their experiences building networks in n...

Who makes metrics fun?  WE DO! In this episode, Jen and Casper cover some metrics that can help you measure the performance of your band awareness initiatives, including: Correlations between brand awareness and brand search frequencies Gauging sentiment across social media Assessing both inbound AND outbound sales velocity When your competitors see you as a threat And so 👏 much 👏 more 👏 What d...

After its launch on 5 July 2023, Threads became the fastest growing app of all time, reaching 100 million users in its first few weeks. But nearly just as fast as it took off, Threads crashed and burned, losing over 88% of their users 3 weeks later. Sound familiar? We couldn't help but see some connections between the buzz around Threads and the buzz around Clubhouse (remember them??). In this...

One for our Product People out there! We talk a lot about Marketing and Sales alignment, but one thing that tends to get overlooked is Product and Marketing alignment. So let's get into it: - Tips for creating a Marketing roadmap aligned with your Product team - Identifying the "nice to haves" and the "need to haves" - Building automatic processes to keep everyone aligned -...