Marketing Corner

Like it or not, toxic leadership is very much something that some of us have faced, or will face, at some point in our careers. In this episode, we cover: - How to identify toxic behaviors - How to manage toxic behavior, especially from leadership - What to do when you're asked to do something that you know is a bad idea. - When to stick it out, and when to cut your losses and leave And so muc...

This one's for our creative people out there! Usually on this podcast, we push that KPIs should be tied to revenue. And while that's true for many positions out there, we here at Marketing Corner know that's not necessarily true for everyone - especially the creative folks out there who want a better way to tie their work into company goals. The Marketing Corner podcast have heard you...

Fresh off the press with the latest developments in LinkedIn! Christmas has come early for many of us marketers as LinkedIn has *finally* introduced thought leadership ads... that's right, boys and girls, now you can finally sponsor ads from your company's thought leaders with actual spend and targeting 😱 This is a huge development and plays nicely into episode 45 where we covered thought...

In this episode, Jen and Casper cover another trendy topic: Community-Led Growth (CLG), including: - The pros and cons of different community platforms - When communities start to suck (spoiler alert: filler + selling 👎) - How when it comes to communities, bigger does not always mean better - Applying a performance marketing model to CLG - Incentivizing lurkers to become your champions And so muc...

In this episode, Jen and Casper cover what many marketers believe could be the holy grail of leads - free trials - including: - Pros and cons of a free trial - Creating cross-functional task forces to launch a free trial - Believe it or not, Product aren't just sitting around waiting for you to give them stuff to do! So how do you compromise to meet in the middle to get something out of the do...

We've hit the big 5-0! And in this episode we took on a beefy one - OKRs - including: Why they suck How combining other goal frameworks together helped build better context for OKR alignment. Pulling in Growth Hacking ICE scoring to help scientifically prioritize tactics. Building cross-functional task forces to help achieve objectives. How to strike a balance between keeping everyone involved...

We're podcasters, parents to 2 small kids, executives / entrepreneurs, relatively decent partners, AND have hobbies. How do we do it? In this episode, Casper and Jen give an exclusive glance at their tried and tested productivity hacks, including: - When to "take off the armor" - Eating the frog - The importance of just saying "no" - The new "to do" list (spoiler,...

In this episode, Casper and Jen cover integrating soft conversions into your marketing strategy, including: - The difference between hard conversions and soft conversions. - Why should you even care about soft conversions? - Pitfalls to avoid when setting up your soft conversions. - Examples of soft conversion pages and behaviors (ie. high intent behavior). - How to use reverse engineering to allo...

We marketers tend to change industries quite often. But a major part of our job is to understand painpoints, write compelling copy, target the right ICP, and deeply understand value propositions. How can marketers can become "subject matter experts" in a super short time to provide value, execute quickly and effectively? In this episode, Jen and Casper discuss some our tips and tricks to learn new...

In this episode, Casper gives us some of his top learnings 6 months after having embarked on his entrepreneurial journey. He'll share with us: - His philosophy on deals falling through - The importance of relationship-building - Balancing having a life and running your business (it's not as easy as you may think) - The perspective you gain from walking a mile in Sales' shoes - Outsourc...

In this episode of Marketing Corner, Casper and Jen cover thought leadership. You're probably thinking, "but Jen, you already covered social selling in episode 19". You're RIGHT - and thank you for being a fan - but in this episode we are talking about building your brand through promoting your founders / C-levels as thought leaders. Including: What (good things) can we learn from Elon? When it co...

You know her. You love her. Or at the very least she's on your feed dropping knowledge left right and center on the daily. That's right, we're back with Leah Tharin from ProducTea. And time she's taking us back to school in Boss Bitch 101.  In Part 2 of our chat with Leah, we cover how she managed to build her brand from from 500 followers, to over 20,000 *good* followers in less t...

Our first guest EVER!   And what a guest to start with! In this episode, Jen and Casper welcome the PLG Queen Bee herself, Leah Tharin from ProducTea to cover all kinds of fun stuff, including:  - What exactly is PLG (this week) - How Marketers can go "beyond Marketing" (hint, it's PLG) - Great examples of doing PLG right - How can small companies dip their toes into PLG to get the ball...

In this episode, Casper and Jen, once again dive into another debate: are followers on social platforms still considered a "vanity metric"? Including: - Casper changes his tune - What we can learn from OnlyFans - What's better: your people having more followers or your company page? - If you're not following us on LinkedIn - WHAT GIVES? AND SO MUCH MORE.

In this episode, Jen and Casper dive into a somewhat hotly debated topic in SaaS: do you put pricing on a pricing page? And if not, why not? And if so, how do you balance out the pros and the cons? We cover this and more, including: - First, why don't more SaaS companies put prices on their pricing page? - Running growth hacking experiments to find the right pricing model - Using pricing as a qual...

What better way to celebrate this episode milestone than by covering our marketing predictions for 2023! Including: - Continuing to scale with less resources in a unstable economic climate - Using AI tools to improve efficiencies - Leveraging your user community to drive word-of-mouth-marketing - Facing down the attribution demons - Overcoming tracking changes - IS EMAIL ACTUALLY DEAD? And 👏 so...

In this episode, Casper and Jen cover AI tools out there that are absolute game-changers, how they can level up your marketing game, and tools that teeter towards the creepy. Some of these include:  Jasper  Synthesia  Midjourney  Otter  Browse AI  Krisp  Oh, and we talk a little bit about otters 🦦

In this episode, Casper and Jen return to one of Casper's favorite topics: LinkedIn Ads - but with a twist - this time we're talking formats! What formats do you use for what part of the funnel The good, the bad and the ugly of lead gen forms  How you can leverage formats to get more insight into consumer behavior  Casper's latest experiment with text ads - hear him out, guys! Something...

We did it. We jumped on the ChatGPT bandwagon. In this episode, Casper and Jen will discuss ChatGPT, as well as the other AI tools out there. But don't take our word for it. Here's what ChatGPT had to say about our latest episode: "I just listened to the latest episode of the Marketing Corner podcast with Jen and Casper and holy f*ck, it was packed with valuable insights on AI in marketing. These...

In part 2 of our events series, Casper and Jen talk about physical events, including: how do you decide the topic, how to you set them up, how do you measure if they have been successful, and crucially, what do you do to follow-up? Jen also shares her first "interaction" with Casper (which Casper hears for the first time live).... And 👏 so 👏 much 👏 more 👏

In this episode, Jen and Casper break down virtual events: how do you decide the topic, how to you set it up, and crucially, what do you do to follow-up? And 👏 so 👏 much 👏 more 👏

In episode 27 (available in the archives), we promised you an update 6 months into my new job. Those 6 months are up and here's your update. Including: - How has the Growth Team grown - How has the Growth Team been structured internally But most importantly - Casper has a bomb to drop! No spoilers! Tune in to find out!

Casper had a lot on his mind when we got to the studio, so we turned on the mics and cameras and went for it for perhaps one of our most topical episode to date: Twitter Hot Takes Where we cover:  How one tweet can cost a company billions  The dangers of social media echo chambers  Layoffs with empathy vs whatever Elon is doing Lame dad jokes Let that sink in...

Asana, Monday, Linear, Notion, Hive, Jira, Trello, Basecamp, Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner and Blitzen... if you're like us, you've tried every project management tool out there. So we thought, why not share our experiences with our listeners :) In this episode, Casper and Jen cover the ways they manage their teams, including:  - What tools we use for task management&nb...

In this episode, Jen and Casper discuss PR Strategies, including: 1. Can you do PR in-house or with an agency? 2. What do you need to know before entering the PR arena? 3. Best practice to get more PR bang for your buck 4. What the hell is an "embargo agreement"? And so much more.  Remember, we made the mistakes so you don't have to!