Marketing Corner

What happens when startup competition crosses the line into corporate espionage? This week we're diving into one of the wildest stories B2B SaaS has recently seen: Rippling’s lawsuit against Deel for allegedly running a covert spying operation inside their walls. We will unpack: A timeline of alleged espionage by a Rippling employee turned Deel informant The (not so) sneaky Slack searches, pip...

🔥 Notorious ELG! 🔥 Events-Led Growth (ELG) is one of those strategies that when it works, it * really * works. And when it doesn’t… well, you’ll certainly feel it. In this episode, Casper and Jen are stepping out of their comfort zone to talk about events as the primary revenue engine. Love them or hate them, events can be a real game-changer - or a budget-crunching money pit. Whether you're...

As you regular listeners may be aware, LinkedIn is ramping up enforcement against scraping tools, including banning accounts and in some cases, taking legal action. Most recently, Apollo and Seamless AI have been banned from LinkedIn. In this episode of Marketing Corner, Casper and Jen cover: - Who this is most likely to impact the most - What the implications are for people using data that has be...

It’s a conversation no one wants to have, but it’s one we need to normalize. So let's talk about it. Layoffs happen. A lot. To pretty much everyone. And while it stings, it’s not the end of the world. In this episode, Jen and Casper get real about their own experiences with layoffs: what helped, what they wish they had done differently, and how they turned frustration into momentum, including: - T...

In this episode, Jen and Casper break down something every marketer thinks they have nailed - but often haven't: Marketing Strategy Fundamentals. They cover: - The building blocks of a strong strategy (hint: one starts with IC and ends with P). - Different strategy models and how to apply them - Turning strategy into action, so it’s not just a slide deck - How strategy helps you say no (goodby...

🎉 100 episodes of Marketing Corner! And to celebrate… we’re not talking about marketing! In this special episode, Casper and I take our collective 70+ years of life experience and share some of the biggest lessons we've learned along the way. From embracing who you are and the power of saying no, to the compounding nature of kindness and the secret to contentment. This one feels like a big wa...

Are we still starting with Why? In this episode of Marketing Corner, Casper and Jen channel their inner Simon Sinek to ask: are people still starting with their why? And if not, why not? We cover: Leaning into your purpose (aka Why) Helping decision-making by activating different parts of the brain. Establishing an emotional connection How toilet repair services can align with your own personal va...

In the second instalment of our chat with Michael Aagaard, we dive deep into conversion rate optimization, including ⚠️ The pitfalls of experimentation (it's more than just a fancy word to impress C-level) And 👏 so 👏 much 👏 more! 😮‍💨

In this episode, Jen and Casper sit down with the top-rated public speaker and Conversion Rate Optimization (CRO) expert, Michael Aagaard , as he shares his journey to mastering the art of engaging audiences and driving conversions, including: - His remarkable CRO journey - Dealing with negative feedback - Storytelling techniques to truly connect with your audience - How Danish band Michael Learns...

Marketing Corner is kicking off 2025 with a doozy: Generative Engine Optimization (GEO). In this episode, Jen and Casper dive into the "future" of Search, which is very much here, including: - What is it? - How is it different from SEO? - How can marketers prepare for it? And so much more 😮‍💨 While there's not much information on actionable steps to optimize for GEO, we've coll...

In this episode of Marketing Corner, Casper and Jen revisit what we saw in 2024, including: What trends were big (hint hint it starts with A and ends with I)? What trends weren't as big as expected? What did we learn along the way What will we bring with us into 2025 And 👏 so 👏 much 👏 more 😮‍💨

On the fifth day of Christmas, Marketing Corner gave to me: Five AI tools Four ESG points Three UGC tips Two cookieless tracking  And predictions of what 2025 trends we'll see! 🎅🏻 We were feeling festive in the (amazing new) studio and decided to share some of the marketing trends we expect to see in 2025. What's on your naughty or nice list for next year?

In this episode, Jen and Casper discuss how they decide what marketing initiatives they prioritize, and what they decide to scrap, including: Determining what will help our team have an impact Pros and cons of ICE vs BRASS models Politely managing stakeholders' wishes Dealing with being the "fun police" by saying no to things that may be fun, but won't move the business forward. And so much more!

You hear it all the time, but what does it all mean ? In this episode, Jen and Casper dissect what it means to be a "data-driven" marketer, and how you can become one, including: What does it mean to be "data-driven"? How does one become "data-driven"? What are the pitfalls of being "data-driven" and how do we overcome them? How do we ensure stakeholders understand the data we present? And so much...

After a quick trip to LinkedIn HQ, our very own Casper is excited to share with our listeners the latest product updates that we can look forward to from LinkedIn, including updates to: 🎯 Targeting options (did someone say "AI"?) 🎨 Ad formats & placements changes 📏 New methods for measuring performance Be sure to tune in to hear what's coming up and how it will impact your day-to-day work o...

In this episode of Marketing Corner, the team welcome their youngest guest ever - Jen's newborn son joins us to discussing pricing in B2B SaaS! Pricing is a strategic lever that influences brand perception, customer acquisition, and long-term success. There's so much to cover, but in this episode, we discuss: 🔍 The psychology behind pricing – how your price point and transparency can shape custom...

In this episode of Marketing Corner , we're back with CMO Corey Morris, diving into how to create the ideal conditions for growth 🪴. We tackle: Category creation when there's no demand (yet!) Securing buy-in from key stakeholders Measuring branding impact The value of self-reporting attribution – is it really worth it? Plus, we explore the evolving role of the CMO through Corey's lens and where i...

With over 20 years of marketing leadership experience, CMO Corey Morris joins us to share the highs and lows of his journey from startup to Airbnb acquisition, including: Letting your network work for you Battling imposter syndrome Aligning a 10,000+ person organization like you would a startup Using a customer journey health scorecard Defining the perfect 5-star customer experience And 👏 so 👏 m...

In their very first live episode, Casper and Jen return to where Marketing Corner first began: TechBBQ - the largest startup and innovation summit in all of Denmark. 4 years ago, Jen and Casper were invited to speak at TechBBQ and literally in front of the venue, the idea for Marketing Corner was born. 4 years, over 8000 listeners and 87 episodes later, the team was invited back to TechBBQ for a l...

We are marketers, hear us RAR! In this episode, Jen and Casper share a new(ish) feature in LinkedIn: the Revenue Attribution Report, including: - What is it? - How do you get it? - Should you trust it? - What are the limitations of the tool? (Is an impression *really* a "touch"?) We'll also go through Casper's 4 pillars of attribution to make sure we get the best picture as possi...

In this episode, Jen and Casper dive into the real impact AI is having on marketing efficiency. A 2023 Harvard Business Review article claims marketers are seeing a 40% boost in productivity thanks to AI, but is this true? And if so, what are marketers actually doing with all that extra time? In this episode, we discuss: - Where are we really seeing efficiency gains thanks to AI (spoiler alert: it...

In this episode Jen and Casper discuss something that is super crucial yet often overlooked: crisis communications. Whether it's a PR scandal or technical disaster, we break down how companies (and marketers) can prepare for and navigate crises without losing trust or customers, including: - Proactive vs reactive approaches to handling public backlash. - Just how transparent should you be? - I...

Is your product "probably" the best in the world? If you can read tihs, you wlil uendrstand the last blulet pnoit. In this episode, Casper and Jen dive into being bold with your ad copy, including: - The line between "bold' and "safe" - Who does bold really well? - What role do cultural differences play in how we talk about our products? - Should our "boldness&quo...

How do you learn best? Have you ever asked yourself this question? Learning how to learn is one of the most important skills for advancing your career. Applying what we learn in our every day roles is how we can really make an impact ✊ In this episode we'll cover: - Different ways we learn and how it's helped our careers. - How to cater to different learning styles (do we even care?). - W...

We've all been there—whether you're an in-house specialist or have one on your team, finding a clear career development path can be challenging. I mean, how many "Heads of" does one Marketing Team really need? In this episode, we dive into: For in-house specialists: - How to keep your career on the rise - When to pivot your skills for continued growth - How to advance without ste...