Marketing & Coffee

What do you need to know? Google is holding the course of applying more sophisticated procedures that will produce better search results for users on Google Search. Expertise in your communication is critical for Google to understand the context of your website. Do you see any stellar results from the update?

California is killing freelance work. A new ban is starting with the passing of Assembly Bill 5. It's designed to curb companies that opt-out of hiring full-time employees with benefits. There are 64 million freelancers in the US, and it's slated to grow to 90 million by 2028. The future of work does not look good for Californians.

Take a moment out of your day to unplug and clear your head. These mental checkpoints can help you forecast your burnout better. But they can even reduce the pressure of a demanding schedule. Does anyone meditate or workout?

We get tons of clients bootstrapping it and working with us on one-off projects all the time. Some of them leave after 30-days. What do new brands all have in common? They struggle in the first year to market their business, waste a lot of marketing dollars, and the needle moves slightly. I would advise spending $0 in the first 12-months as on Shopify. Growth hacking isn't hard, and here are three...

Google Ads is killing messaging extension. Here’s what you need to know. 💬 Message Extensions are shutting down January 27 📞 It’s time to expand into other extensions 🏢 Could be a push to remove the call/assistant cannibalization from Google business 📝 Forms are a significant advantage to use on Google ads as a new mobile strategy in 2020

What if digital marketing collapses in 2020? Simon Poulton shared a fascinating insight into the future of digital marketing. Digital Marketing will never go away, but the transformation is happening now. What if you can't track your marketing dollars anymore? What if your email list is not authentic, and it becomes illegal to send? How are you staying current on these new marketing trends? Legisl...

Check out this growth hack before you sign up for another SaaS, save your business thousands if not ten’s of thousands of dollars this year. A simple spreadsheet is how to bootstrap your business. The marketing will always tell us it’s an easy win, but the reality is it comes with a lot of headaches, costs, and adoption leaks. That’s why going manual will teach business owners what they need befor...

Starting year 2 of the #garyveechallenge In 2020, I am going to start open-sourcing advertising & marketing to enable internal and external teams to excel at growing their business. #digitalmarketing #marketing #advertising #ppc #seo #growthhacking

Make sure in the New Year you're taking advantage of video for your business.

Here’s an update to my career biography. This is my Spiderman issue #1 origin story. #mikezima #zimamedia #garyveechallenge

A former client asked to look at his Google Analytics, and I found fake website traffic. Even going into 2020, we see fake marketing tactics. Avoid these at all costs to save your marketing dollars on real results. 🤖 Fake website traffic. Let's start by saying you will not have 100K unique visitors to your site for $50. This is a scam that I fell for when I was 18. 🔗 Fake backlinks. Crummy SEO a...

This motivational Monday post stresses the importance of branded ads campaigns. Find out what three experts in my network had to say about PPC branded campaign this holiday season. “The biggest mistake I have seen is clients wanting to turn the campaign off due to their assumption that organic would make up the lost leads. I’ve conducted several studies and, at best, organic traffic makes up for 2...

It’s not Christmas, yet, we’ve already received a very witty present 😉 Welcome the new addition to our team, Daniela Gonzalez, Marketing Consultant from Mexico. Now, Zima Media’s team is stronger and ready to accomplish even bigger goals in 2020.

🚧 Start with the content on your website 1. Professional website 2. High-quality content 3. Active social profiles Remember to have professional graphic design, consistency when posting, and feature your high-quality content. 🥅 Set a brand goal 1. Brand ≠ sales 2. Research on Google websites that feature expert content on your industry 3. Build a media list of content Remember that brand and sal...

Google limits political ads, now putting pressure on Facebook to break the silence. Late last night, Google took the position to limit political advertising following a trend to reduce misuse during political campaigns. Political advertisers and non-profits (Super PACs) will no longer have access to "Customer Match" features to build targeted ads. All eyes are on Facebook to see what they do next.

Google made a couple of updates in the last couple of days. Now Google Reviews appear in a carousel inside of Google Search results. Make sure to stack up on outstanding reviews or your click-through rate could plummet. Google BERT was featured in an earlier video on 10/28, and now, in December, Google has confirmed the rollout to 70 more languages. What this means is sophisticated computer proces...

Ecosia is proving a search engine with a mission to plant trees makes cents! The search engine earns $0.25 for every 45 searches to plant a tree. This is a cool trend we need to see more of in tech. Bing tramples the Google BERT parade. Bing said they had applied the BERT machine learning algorithms to 100% of all of their searches where Google is only 10% of English. They did this with massive co...

Do not be afraid to experiment “If you assume that because people are searching for your brand that you don’t have to consider what kind of message to have in your ad, you’d be sorely mistaken. You have to consider the search terms people use the most when looking for your brand. Are they searching for a specific service you offer? Maybe they want to browse your certain product category. Make sure...

Your website has to make an excellent first impression. With so many choices, online customers are used to apple, facebook, and the Netflix experience. Things to look for on your website. . Modern design . A clear call to actions . Speed . Tracking . Text, images, and videos Where are you generating revenue from today? Get better at one marketing channel and expand outward from there. SEO is a gre...

“The biggest mistake I’ve seen marketers make is lumping their metrics together for their brand campaign and their other campaigns. That’s a huge mistake, for a few reasons: * Brand campaigns typically have very high conversion rates, because they’re targeting people who are already highly familiar with your company. This can boost your overall campaign statistics, making your campaigns look far m...

How to recover from the last Google update and why speed can give you an edge in 2020. If you have a high-speed site and you are struggling with rankings with your SEO campaigns, it's time to reflect on your marketing strategy. Why can't you beat your competitors with slower sites? We know there is no way to "fix" rankings, and you have to impress Google with expertise, authority, and trust (E-A-T...

World Wide Web Foundation and founder of the internet, Tim Berners-Lee proposes “Contract For The Web.” Governments will… Ensure everyone can connect to the internet. Anyone can afford it Keep all of the internet available all of the time So that no one is denied their right to full internet access Respect and protect people’s fundamental online privacy and data rights. So everyone can use the int...

What is a PPC Brand Campaign? Before we jump in to convince you why PPC brand campaigns are critical for your online business, let’s define what they are. Brand bidding is simply including your company’s brand name as a keyword in the paid search campaigns. So, when people Google the name of your company, you come first in search results as ads always show on top, and people are very likely to go...

⚠️ Google announces warning badges for slow sites ⚠️ It's time to take action to increase the speed of your website or run the risk of being demoted on Google. We have had enough advanced warning from Google to know this was coming. Find out how this will impact your site.

There are a lot of industries I can list off that are not an ideal fit for SEO. These three industries have something in common, and they are not heavy on text when it comes to their online presence. Did you know Google is powered by text and the keywords that are found on your website? The minimum is to earn reviews on Google Business will help you get more distinguished to win at SEO in your cit...