Marketing & Coffee

👟 Do not push yourself too much “We are humans, not robots. Some days, we smash it, some days, we’re not in the mood or need to rest, change our mind. I always try to work around 35 hours a week and don’t stick to the 9 to 5 schedule.” Caroline Hoffmann, Head of PR & Coms at MarketOrders 🕺 Sign up for a regular activity “If remote work is literally remote, it tends to get lonely. To get your...

Stop wasting time and try my 30-day time-blocking challenge. It's growth hack Thursday, and I am going to share how I deployed time-blocking techniques popularized by Bill Gates & Elon Musk. I spent 6-months tracking every single 10-minute increment, which allowed us to hack our growth to double in 2019. Nothing changed except our habits to focus on productivity and eliminate time sucks. In th...

Watch how I balance a 6-day workweek. Here is how I have a 6-day workweek and how I am trying to achieve a 7-day workweek by applying growth hacking techniques. The average commute in the US is almost 30 minutes, and that's 4 hours of productivity lost each week. 💻   Adopting remote work Drop the commute to increase the hours you have at your disposal in the workweek. 📅   Lea...

Facebook just announced a new logo to help consumers and regulators know Facebook owns Instagram and WhatsApp. Facebook is launching "Facebook News" in several markets from local media outlets, personalized news stories, and integration with paid subscriptions. Twitter is banning all political advertising on its platform. Its motives are messages should be earned and not bought as the driving forc...

These remote workers share their Monday productivity hacks. 🔈 Create background noise to focus “Funny enough, when I work at home, having background noise really helps me concentrate. I will either play TV shows on Netflix/Amazon Prime or listen to music randomly generated on Pandora. A silent environment tends to make me lose focus.” Alex Tran, Digital Marketing Strategist at Hollingsworth ⚖️ Us...

The most intelligent commentary came from Ethereum co-founder Vitalik Buterin. "My one-sentence impression of recent quantum supremacy stuff so far is that it is to real quantum computing what hydrogen bombs are to nuclear fusion. Proof that a phenomenon and the capability to extract power from it exist, but still far from directed use toward useful things." Next, Google managed to beat some of th...

🔒 Lock yourself out of the computer “I activate Stretchly which locks me out of the computer at a certain time, after giving a warning. I love this particular app because it locks the screen but at the same time, flashes recommendations on what I should be doing instead, like go for a walk or drink a glass of water.” JadeMacRury, Founder at Live A Blissful Life ⏰ Build a habit stacking routine “...

I am always being asked this question and made a video explaining how we hire remotely. 1. We funnel all the responses, testings, and processing into a Google form 2. Feed that into a project to screen out prospects 3. Post a text/image/video on LinkedIn announcing the position, use the right hashtags 3-5. Link to form in comments 4. Post the job on marketplaces to advertise it 5. Targeted Linkedi...

Google Search went Sesame Street on us by announcing its latest Algorithm update last week. This update is going to impact 1 in 10 searches, and it is rolling out now. Why is it important? This is the second major update in five years since RankBrain. The emphasis on this update is on improving machine learning. Search results are being broken down to understand the deeper meaning that’s conveyed...

Here’s what I learned from 3 entrepreneurs. 🎯  Put family first “As a married individual with children, I know all too well the importance of establishing a healthy work-life balance. I decide how many hours I am going to put in each day, based upon the real-life schedule of my family for any particular day and I schedule my work around them, not the other way around.” Dave Hermansen– CEO at...

After a long hiatus 2019 is when I doubled down on video and created over 100 videos for social. Here are my main tips to get you on the same path. 1. Let it all hang out Creating videos is like going to the gym. The sound will be wrong, the video will be too dark, and it will be blurry. Each video is supposed to be an improvement, and the message is the consistency that you can control. Start by...

Use web plugins “I use the StayFocusd Chrome plugin. That way, I don’t find myself browsing social media, Reddit, etc. You can create a list of websites you want to block as well as limit the time on certain sites. For instance, I only allow myself to check email twice a day for no more than 15 minutes. This helps a ton!” Tom Nathaniel, Founder of LushDollar Schedule everything “The main tip I hav...

"Disconnect for real “As a full-time remote employee, it is so easy to lose track of time at home. One trick I use to ensure I am not overworking and am taking actual breaks (and unplugging from work during non-working hours) is to completely power down my computer. When the workday is over, I sign off and turn off my laptop and shut it closed. The physical act of doing this helps me to set bounda...

🧭 Content marketing is not only about engagement and posting.  🧭 Make contextual content where you are posting your content.  🧭 SEO needs strong pillar content to rank well where you establish yourself as an authority  Repurpose content that is doing well to extend the reach.  It's not about the quantity of the content. It's about quality and posting frequency.

Today, I took a 3-minute break and mediated.   It's a great technique, and everyone can try it to reduce burnout.  🍃 Go somewhere private and quiet.  🧘 🚶 Experiment with positions, sitting, standing, walking.  🔌 This is a moment for your sanity, start unplugged, and take off wearables.

Running a business is a moonshot, and planning this quarter's goal should be done.  🎯 Make sure to define 2-4 Objectives this quarter.  🎯 Each Objective should have 2-5 Key Results tracked on a 100 point scale.  🎯 Without bias, do monthly checkups to update the percentages of Key Results complete.

Here are ten differences to consider when updating your marking for 2020.  🔍 SEO is where your message connects with qualified clicks.  🔍 SEO is technically free to start, and results do not last forever.  🔍 Treat SEO as communication that you are branding on Search with you as the expert or you as the business.  🔍 SEO is about solving a searcher's intent early in the buyin...

SEO happens over time, and it's like watching paint dry sometimes.  📊  Google Search Console is critical.  📈  Google Analytics reporting is excellent to see what's happening on your website.  📋  Google Data Studio can distill down all the performance in one place.

The question you have to be asking is, can "we" get on page #1 together?    ⏳ It can take your domain about 100 days to rank   ⏳ Your domain rating needs to be at least 49/100   ⏳ Your content needs at least 25 referring domains linking to your web page.   SEO is about brand building.

This is the career biography of Michael Zima.