Marketing & Coffee

Ranking a site is a process that is always in motion. You’re either moving forward or falling behind. There is no standing still. Find out more about how this can impact your rankings.

Shopify collection pages outperform product detail pages in the Search Engine Results Page (SERP). Find out what I have been telling my ecommerce clients to do to capture the maximum traffic opportunity from Google SEO. Your SEO could be at risk if you make this common mistake. Hit ▶️ to learn more.

It’s been 327 days since we launched our Shopify marketing accelerator. We have worked with over 200 Shopify stores in dozens of industries. This brought us to create our new “I will set up your Shopify SEO” gig on Fiverr Pro. With over 22 fiver sta reviews, we’re excited to share it here on LinkedIn. If you want to learn more, the link is in the comments below. Learn More ➡️ https://zima.media/fi...

Bing still has millions of searches a day until you figure out how to change your default search engine to Google. Microsoft made something pretty that makes it a pleasure to set it up once and probably never look at it again. Find out more in my latest video.

Succeeding online comes down to communication. This is a breakdown of where prospects consume content before deciding to buy. ℹ️  Directly through vendor website — 70% 🔎  Internet search — 67% 👤  Social media  — 53% 📧  Sent to me via email — 41% 🙌  Word of mouth — 33% Are you achieving the minimum communication necessary to satisfy the intent of your prospects?

We just wrapped a client call, and we always have clients asking us what they can do to push the campaign forward. The critical takeaway committing to the minimum internally and scale the efforts over one year. Watch this video to find out how to activate your communication, SEO, and social media frequency.

Have you thought about LinkedIn Advertising? Here's a gig video from one of our popular Fiverr Pro services. We do all the hard work to setup or optimize a campaign without the hefty management fee other agencies charge for. Just come and go when you need us. Learn more: https://zima.media/fiverr

Google Search Console introduces Review & Rating Markup testing tools.   Troubleshooting a website that comes up on Google is critical to increasing clicks and standing out in search results.   Find out why errors can pause or even prevent your ad campaigns from running.

This news is groundbreaking because our industry has focused on content length to rank against competitors on Google Search. Is your content long enough to rank on Google? Find out what this means for your SEO in this video.

New features are coming to Google Shopping on March 4th during a wide-rollout. Make sure to opt-in your Shopping campaigns into the Display Network to activate these features. Go inside your Network section in your Shopping campaign settings to enable them. Reporting is still lacking and will be aggregated inside the Display Network report. Try segmenting Shopping campaigns by the network to monit...

Here's a promo I did for our latest Fiverr Pro gig. Here's the content writing gig if you want to check it out. https://zima.media/fiverr-pro-content-writing This service is going to fuel our next 1000 reviews! We have aggressively expanded into managing SEO Content for our clients as we see the best ROI in an SEO campaign around building communication that speaks to users in Google.

Over the last 3-years, I have made over 3K+ videos, and many of these are private personalized client videos. Video has helped us grow from a solopreneur to a partnership and now almost ten people! If the sun is shining and you have a phone in your pocket. Start making videos because you will reach new customers a lot faster than you think.

Google is phasing out all 3rd party cookies by 2022. The new development from this week requires tracking scripts to be compliant with new security requirements. The market for 3rd party cookies is drying up, and this will lead to better privacy for individual users. User data is going to be much more one-to-one relationships, and that’s how it really should be in the long term.

This is a hot new Google ad feature that’s been in beta since 2018. Discovery campaigns support carousel and single image ads like the ones advertisers may already be running on Facebook. We are expecting this to come out of beta soon. This means the CPC will be lower, and it will allow advertisers to tap into hundreds of millions of users every day.

This fiverr pro gig we created will bring us our next 1K reviews. Find out how we innovated Google Ads with this incredible service that's only available on Fiverr Pro.

This week I flipped out on Slack (╯°□°)╯︵ ┻━┻ I deleted it from my main computer to eliminate distractions from the always-on culture to try something new. Find out how the diet is going and what I want to accomplish.

Today I’m going to explain to you how to choose a digital marketing agency in just 10 easy steps.

I do a live demonstration that defines the resources and actions required to build your brand. #digitalmarketing #seotrends #marketing #advertising #seo #ppc #googlenews #socialmediamarketer #growthhack #backlinks #ppcadvertising #garyveechallenge #searchengines #twittermarketing #socialmediatrends #seostrategy #bing #search #facebooknews #growthhacking #sem

I am looking for feedback from my network on this video I made. Here's a preview of our updated SEO Management gig on Fiverr Pro. With over 100 five star reviews, we are looking forward to what 2020 has in store! If you want to check out the gig it’s right here. https://zima.media/fiverr-pro-seo-management

What does that mean for advertisers? A whole lot of pain because there are no clear insights on how this will pan out to share conversion tracking data to advertising. What we do know is Google Chrome will work towards methods to secure privacy for users and expose conversions data without giving up personal data. Are you following intelligent tracking prevention (ITP) trends?

Here are the winners and losers to put your marketing dollars to work. Traditional Media 📈 TV will see a 1.9% increase to $65.5 billion, making it the largest category for offline spending. 📉 Magazine ad spending is anticipated to decrease by 9.7% to $9.8 BN. 📉 Newspaper advertising similarly declining by 9.1% to $11.8 BN. 📉 Radio is expected to see a slight decline, falling 1.7% to $13.6 BN....

Instagram Control + Z the IGTV button from the application. Is this an indictor IGTV is faltering? With only seven million installs of IGTV in 18-months, it's a drop in the over billion IG users. Most users are consuming IGTV from their regular IG feed. So why is it stagnating? Likely because long-form videos are expensive to make, and there's no transparent revenue model for publishers to jump on...

We earned over 1K reviews by using this technique on Fiverr. It's straightforward. I call it the anchor product/gig/service. You need an anchor product to grow on amazon. Platforms like amazon are a closed vacuum. 🔑 Learn the keys to optimizing on a platform or marketplace. 🔬Create dozens if not hundreds of iterations based on market research and customer feedback. ⚓ Turn your most successful p...

What is Conversion Rate Optimization (CRO)? If you have sent an email campaign and did A/B split testing, that’s CRO. This is where testing ideas and theory is a practical skill to develop as a marketer. How do you do CRO? This is the Scientific Method from back in High School. Create the hypnosis, implement the theory, observe and record results, and come to a conclusion. What do you use for CRO?...

Try this growth hack to reduce the digital clutter holding you back. In 2020, I New Year Resolution was not to make another Document or Spreadsheet. In this video, I am going to show you how we applied the theory of the notebook.