Mike Zima
Marketing & Coffee
Marketing & Coffee is your go-to podcast for insightful conversations about the latest trends in marketing, digital strategy, and business growth—all served with a shot of caffeine and creativity. Hosted by Mike Zima, each episode blends expert insights, real-world examples, and actionable advice with a relaxed and approachable vibe. Whether you’re a seasoned marketer or just brewing ideas for your next campaign, grab your coffee and join us for a chat that inspires and informs.
Where to listen?
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Episodes
Google Confirms Rankings on Page 1 for New Sites Could Take Up to a Year 17.06.2020 2:13
▶️ Let’s watch the paint dry. Google’s John Mueller recently advised that it could take up to a year for the search engine to figure out where to rank new sites.
Google Search Console Adds New Data for Recipe Structured Data 16.06.2020 1:47
▶️ Delicious Search Results 🍲 Make your recipes pop on Google search 📊 Review analytics inside of Google Search Console 🧩 Use the Structured Data Testing Tool
Winston Churchill photo disappears from Google search 15.06.2020 3:54
I read the Google Crisis PR teams’ response on Twitter. ▶️ The Algorithm has a mind of its own! 📌 Winston Churchill image was missing from Google since April 📌 Turns out it was an algorithm bug with by human graders 📌 The algorithm trains on poor human inputs
Facebook shows knowledge panel-like information boxes from Wikipedia 12.06.2020 1:39
Wikipedia fact checks Facebook results. ▶️ Will this be on the test? 📌 Facebook rips a page out of Googles’ playbook 📌 Wikipedia is enhancing Facebook search result pages 📌 The knowledge panels are more critical about people
Google to review and take down counterfeit goods from Google search 11.06.2020 1:30
Google removes counterfeits good ▶️ I’m feeling lucky 📌 Google is quick to move to help brands equity on their shopping marketplace 📌 Google is allowing to request counterfeit takedowns from Google Search 📌 Similar to the DMCA request procedure
Google Search hacked WhatsApp 10.06.2020 1:44
▶️ Whoops "from Facebook" ⚠️ 300,000 phone numbers indexed by Google Search 📌 The issue has now been patched 📌 Click to Chat features allowed Google to index phone numbers
Facebook Adds Option to Send Marketing Emails via Pages App 09.06.2020 1:42
▶️ Facebook Gobbles More Data 📌 Appearing CRM appearing in the wild 📌 Stage and send marketing from within Facebook Pages 📌 Leverage data for tighter Audience advertising
Engagement remarketing comes to LinkedIn Ads 08.06.2020 2:45
▶️ LinkedIn updated to Windows 98 📌 LinkedIn Ads become more useful 📌 Target audiences based on engagement with content and forms 📌 Rolling out now over the next 30 days
SEO Industry shame SEMRush for selling fake backlinks. 05.06.2020 2:26
▶️ Fake backlinks build fake brand equity. 📌 Light your money on fire instead of buying backlinks 📌 SEMRush is monetizing crappy SEO services 📌 Buying backlinks is the hallmark of a failure
Google Tests Showing Web Pages in YouTube Search Results 03.06.2020 1:47
▶️ Learn more about YouTube SEO 📌 SERPs are being spotted in the wild on YouTube. 📌 This change correlates with the Google Discover push. 📌 Algorithms are testing “search intent” on YouTube.
Instagram Announces Next Stage of IGTV Monetization 02.06.2020 2:16
Instagram TV goes full Google+ in its latest move. ▶️ Find out how IGTV is incentivizing Publishers. 📌 IGTV is the new America’s Home Videos 📌 We’re all waiting for it to shut down at some point 📌 55% revenue share for publishers
Facebook Marketplace is open for businesses selling new products 01.06.2020 2:10
▶️ Find out about this new revenue stream. 📌 Lowest commission fees on a marketplace 📌 Product feeds/catalogs are already compliant 📌 Some approval required to get started
Zima Media Weekly Growth Update 29.05.2020 2:51
▶️ Build an Education Department 📌 We don’t have a marketing department but an education department 📌 YouTube is a blue ocean for expert course content 📌 Build a brand instead of short-term gains
Google is coming for Facebook budgets with Discovery ads, now available globally 28.05.2020 2:08
▶️ Google Ads has a new bag of tricks. 📌 Discovery campaigns are available to all advertisers globally 📌 Discovery ads serve automatically across YouTube, Discover and Gmail 📌 High-quality images are the barrier of entry
Google to sunset Gallery ads beta, focus on Image Extensions 27.05.2020 1:55
▶️ What does this mean for advertisers? 📌 Gallery Ads beta is being phased out 📌 Image extensions will remain 📌 Dynamic image extensions beta will continue
LinkedIn Stopped 7.8 Million Fake Accounts From Being Created in the Second Half of 2019 26.05.2020 1:50
▶️ Think twice when accepting new connections 📌 7.8 Million Fake Accounts were blocked 📌 Automated tools are getting better 📌 Members report 85,600 FAKE accounts
YouTube Select: YouTube’s new premium advertising program 22.05.2020 2:15
▶️ We targeted TV ads coming to YouTube Ads. 📌 Targeted lineups with expanded reach 📌 100M streaming YouTube TV monthly in the US 📌 Target the top 5% of programs
Facebook launches Shops to bring more businesses online during the pandemic 21.05.2020 2:00
▶️ What’s not to like? 📌 Free to start a shop for your virtual storefront 📌 Deep integration with Shopify, BigCommerce, and Woo 📌 Product catalogs features are growing
Google Halts AI Tools For Oil Extraction 20.05.2020 1:42
▶️ Hear about Google committing to going green. 📌 Left hook at Microsoft and Amazon cloud computing 📌 Brings ethnicity when consumer psychology is hyper-aware of the environment 📌 This is the race to becoming carbon negative
Facebook acquires Giphy to integrate with Instagram 19.05.2020 1:53
▶️ Hear about this new feature coming to Instagram. 📌 Facebook gobbles up another platform for an estimated $400M 📌 50% of traffic comes to Giphy from Facebook 📌 Anti-trust regulators are going to have doubts
Chrome will block ads that drain your resources 18.05.2020 2:13
▶️ Find out how to turn it on now 📌 Ads stop after 4MB of network data is used 📌 0.3% of resource intensive ads use 27% of network data 📌 Rolling out August with options in setting to enable
LinkedIn Algorithm Update: What is Dwell Time? 15.05.2020 2:33
▶️ Find out about the latest changes. 📌 Engagement used to be the most significant factor 📌 The intent is being measured in the latest update 📌 Now, content that’s a thumb-stopper is being ranked in feeds better
Google Site Kit WordPress Plugin Vulnerability 14.05.2020 2:03
▶️ Is your WordPress site at risk? 📌 This hack can undo your SEO rankings 📌 Carefully consider 3rd party plugins 📌 Always use a security plugin
Twitter employees can work from home forever, CEO says 13.05.2020 1:20
▶️ Hear more about the future of work. 📌 Allowed to work from home in perpetuity 📌 Facebook, Google, and Microsoft were early to move to a work-from-home 📌 Remote work will result in substantial overhead savings
How to Beat Google May 2020 Core Update 12.05.2020 1:59
▶️ Find out how we beat Google every time. 📌 92% of searches happen on Google 📌 95% of mobile searches happen on Google 📌 22% of all traffic comes from SEO There are over 800 custom search engine results. How many of these features are your utilizing?
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