Mike Zima
Marketing & Coffee
Marketing & Coffee is your go-to podcast for insightful conversations about the latest trends in marketing, digital strategy, and business growth—all served with a shot of caffeine and creativity. Hosted by Mike Zima, each episode blends expert insights, real-world examples, and actionable advice with a relaxed and approachable vibe. Whether you’re a seasoned marketer or just brewing ideas for your next campaign, grab your coffee and join us for a chat that inspires and informs.
Where to listen?
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Episodes
Google My Business Launches Google Guaranteed Subscription Service 23.07.2020 2:00
Supercharge your local business with a premium GMB listing. This feature is limited to local home service providers, and some eligibility requirements need to be met.
Shopify Walmart Integration Review 22.07.2020 4:25
Integrate your Shopify store with a marketplace with over 120 million monthly online visitors.
Work-From-Home Saved the Environment 270 Billion Miles Per Year in the US, KPMG Finds 21.07.2020 4:20
Americans drove roughly 3 trillion miles in 2019. That's 337 round trips from Earth to Pluto. 270 Billion miles are expected to be cut in vehicle miles traveled throughout the US in 2020.
Hulu Launches Beta for Self-Serve Advertising Platform 20.07.2020 2:57
How are they still in business? Looks like a terrible deal for an SMB when compared to youtube. This looks like a play for Hulu to unload, unsold ad inventory to SMB that fit the following. 📌 Requires being approved by Hulu 📌 Simple demographic targeting 📌 Cannot target specific placements (shows) 📌 15-30 second long spots
The No Bull$h1t Guide to Winning at SEO 17.07.2020 16:04
I know SEO. We did it for thousands of clients and earned over 1K reviews. This is how I used SEO to succeed every day. Now you can too!
Major US Twitter accounts hacked in Bitcoin scam 16.07.2020 1:56
Apple, Elon Musk, and Jeff Bezos are some of the high-profile compromised accounts.
Google Eats launches to compete with Zomato, Swiggy & Amazon in India 15.07.2020 2:51
Dunzo is going to complete the last-mile delivery. Dunzo was an investment made by Google, and Google is not handling the physical delivery.
Google Discover SEO: How to Optimize Your Content 14.07.2020 4:54
Content is automatically eligible to appear in Discover if it is indexed by Google and meets Discover’s content policies.
Google Ads to ban spyware, surveillance products and services 13.07.2020 2:52
🚫 Spyware/malware that can be used to monitor texts, calls, or browsing history. 🚫 GPS trackers specifically marketed to spy or track someone without their knowledge. 🚫 Promotion of surveillance equipment such as cameras, audio recorders, dash cams, nanny cams.
India bans TikTok and requests access to the Google Algorithm! 10.07.2020 4:04
India is drafting measures to stimulate alternatives to popular tech.
Did Google Ads Ban or Disapprove My COVID Keywords? 09.07.2020 3:50
Here’s a quick case study after working with a few medical and PPE clients.
Influencer Shares Recent Ban From Medium 08.07.2020 1:28
Jerry Nelson shares his honest truths about his experience on Medium.
Deleted TikTok After Seeing Endangered Animal Abuse. What did Instagram do? 07.07.2020 2:11
TikTok is not cruelty-free ⛔🐰 If your brand values animals and is cruelty-free, you might be supporting a platform that hurts endangered animals. Protect your reputation now!
Google Updates Spam Report Guidelines 06.07.2020 2:50
Reporting spam web pages were designed to improve the search algorithm. It does not mean your website is going to be manually punished by Google. Manual actions are when an entire website or web page can be manually removed from Google, which appears in Google Search Console. Automated spam prevention is not going to lead to a manual action.
SEO Just Became The Best Marketing in 2020 03.07.2020 2:56
Find out why communication always finishes last. 🔍 Budget cuts lead to reevaluating the marketing strategy 🔍 SEO is the only digital marketing that appreciates 🔍 Content strategy can be the pillar of a new paid strategy later
Can you make money dropshipping on Shopify? 02.07.2020 1:32
The dropshipping phenomena is allowing people to make money online. Can you make an income off of this too? Here's the rest of the video: https://youtu.be/Bk8cymus_zM?t=92
Can you blog on a Shopify? 01.07.2020 1:04
Today, I dive into why you need a blog for your website. The benefits are clear, and this is how we tap SEO value for our clients. 1️⃣ 12-month review of SEO results 2️⃣ Fundamental keyword research 3️⃣ How to do niche-specific content research 4️⃣ Put it all together to write great content that ranks on Google https://youtu.be/BlXNkcupnRw
100 Brands Boycott Facebook As Global Advertising Contracts $50 Billion 29.06.2020 1:46
❗Advertising investments slide -8.1% ❗The decline is “softer” compared to $60B contraction in 2009 ❗Boycott pressure could expand the forecast Source: WARC DATA
Google My Business Adds New Features for Online Businesses 26.06.2020 1:20
Early adopters will get free traffic first! ✔️ Online Care ✔️ Online Appointments ✔️ Online Estimates ✔️ Online Classes
I'm an advertiser, and it's my job to steal YOUR data 25.06.2020 2:53
Here are my best tips to protect your privacy. 🔒 I'm using hey.com for email to block 3rd party email tracking my location and other habits 🔒 Use a browser like Brave or Safari block tracking pixels from Google & Facebook 🔒 Carefully use tools that put privacy first
New Safari Desktop Blocks Google Analytics 24.06.2020 2:18
Internet Tracking Prevention Starts 😵 📍 Safari has a 9.4% Desktop market share 📍 Not coming to mobile Safari, yet 📍 Mobile Safari has a 24.4% global share and 55% USA share
Google is Offering Businesses Free Google Ads Promotion in Google Maps 23.06.2020 1:53
You’ve arrived at your destination. 📍 Smart Campaigns are free until September 2020 📍 Attract more leads right from inside of Google Maps 📍 Avoid the mobile app designed to extract your marketing dollars
Google launches Keen to gobble more personal data 22.06.2020 2:24
▶️ Google+++ 📣 Google launches another failed social network 🧭 It won’t outperform Orkut, Dodgeball, Latitude, Buzz, Google+ 🔎 A clever way to data mine your preferences for targeted ads
Google Ads Grants totals $1 billion in 2020 19.06.2020 2:06
▶️ Giving is a part of the cure. 📣 Grant application process was reduced from 14 steps to two steps. 💰 Google pledges another $200 million. 🔎 Nonprofits access $10,000 per month in free Search ads.
Google Ads Clickbait Policy 18.06.2020 2:48
Google Ads will begin enforcing and removing clickbait language from the platform. These are welcome policy changes that will raise the bar for advertisers on Google.
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