Mike Zima

Marketing & Coffee

Business EN ↓ 245 episodes

Marketing & Coffee is your go-to podcast for insightful conversations about the latest trends in marketing, digital strategy, and business growth—all served with a shot of caffeine and creativity. Hosted by Mike Zima, each episode blends expert insights, real-world examples, and actionable advice with a relaxed and approachable vibe. Whether you’re a seasoned marketer or just brewing ideas for your next campaign, grab your coffee and join us for a chat that inspires and informs.

Author

Mike Zima

Category

Business

Podcast website

zimamedia.com

Latest episode

Jan 24, 2025

Where to listen?

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Episodes

Shopify's new app makes it easier for merchants to sell on Pinterest 11.05.2020

▶️ Scale your business with Shopify & Pinterest Ads 📌  Shopify merchants get access to distribution across Pinterest. 📌  Pinterest is pushing shopping on its platform. 📌 The Pinterest app on Shopify is available now for merchants in the US and Canada.

YouTube Expands Ad Formats for TV Screens 08.05.2020

▶️ Let’s get ready to rumble in the living room! Google is reporting these worldwide figures. 📌 800% increase in feature-length movies 📌 125% increase in TV Shows 📌 250% increase in live content

Google on Using Quora for Link Building 07.05.2020

▶️ Find out what Google thinks about this tactic. 📌 Spammers are abusing this as a form of comment spam. 📌 “nofollow” backlinks pass little to no value. 📌 Opportunity to drive traffic, but popular in foreign countries outside the USA.

GoDaddy Hosting Breach Undetected for 6 Months 06.05.2020

▶️ Help us, Danica Patrick. You're our only hope. 📌 123456 📌 password 📌 abc123

Google May 2020 Core Update rolling out today 05.05.2020

▶️ What do you need to know about this algorithm update? The way your content is being rank is evolving, and your communication can earn more impressions on Google.

Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now 04.05.2020

▶️ Amazon ads didn’t flinch to COVID. 📌  Growing at a pace of over 40% (CFO notes) 📌  Amazon reports ad revenue as (Other) 📌  The growth signals a strong case to expand into Amazon Advertising

Zima Media Weekly Growth Update 01.05.2020

The theme for this week has been an uptick in European & US clients, end of the lockdown, and a new course heading to the future of work. ▶️ Hear this week's growth recap. What did you work on this week?

Facebook soars after reporting ‘stability’ in ad revenue after fall in March 30.04.2020

▶️ This is how Facebook Ads beat Covid. 📌  Facebook shares rose as much as 10% 📌  The company’s revenue came in at $17.74 billion, up 17%  📌  Facebook said it counts 2.99 billion monthly users

Google Q1 earnings offer hope ad slump won’t be as bad as some expect 29.04.2020

▶️ Hear about our experience with clients in over a dozen countries. 📌  A reliable indicator that advertising will bounce back 📌  The Google Ads bailout likely a response to a slowdown coming Q2 📌  Our clients are doing anywhere from above average to below average

Google Search Console Adds Copy URL Button 29.04.2020

▶️ This is revolutionizing our SEO workflow. 📌 1-click Copy 📌 Turning SEO’s into speed demons 📌 Faster than 56K dial-up internet"

New free version of Google Shopping rolling out now 28.04.2020

▶️ I am going to demonstrate how Google Shopping works. 📌 Rolling out in USA now 📌 Feels like a beta ecommerce experience  📌 Customer reviews are a focal point of the experience

Breaking: Google Ads to Require Identity Verification 26.04.2020

▶️ Learn more about these KYC/AML rules. 📌 Verification is rolling out in the USA  📌 30-day window required to verify account 📌 Rolling out worldwide soon

It’s now free to sell on Google! 24.04.2020

Google Fights Back to Knock Out Amazon ▶️ It’s now free to sell on Google! Google is rolling out its new Google Shopping features to online businesses in the US starting this May. 📌 Products can be listed for FREE 📌 Allows businesses to have free listings and paid listings for a 1-2 punch 📌 Amazon dominates on Google Shopping 📌 A new place for SEO optimizations to gain more free traffic 📌 Goo...

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation 22.04.2020

Linkedin Ads integrates Forbes and Fortune into new custom audiences. ▶️ Learn about these game-changing B2B tools.

Google pledges $340 million in Google Ads credits for SMBs 21.04.2020

▶️ Learn if you are eligible for this Google Ads bailout.

Do you need help starting a podcast? 20.04.2020

▶️ I'm giving away free growth hacking consultations to help you launch your podcast. Every Monday, I'm giving away my time to provide insights into exclusive marketing strategies that only our clients receive—till now. Book a call below, and I'll show you how! Book a call here: https://www.linkedin.com/posts/mikezima_podcast-podcastmarketing-podcastlove-activity-6657946943265787904-j9dO

Zima Media Weekly Growth Update 17.04.2020

The theme for this week has been more course content, meeting old clients for the first time on a call, and relaunching my personal podcast. ▶️ Hear this week's growth recap. What did you work on this week?

The White House wants us to use Schema for COVID-19 announcements 16.04.2020

What can The White House teach us about SEO? ▶️ To hear how Schema is helping fight COVID-19 on Google.

Working From Home With Mike Zima & Dan Bochichio 16.04.2020

How can you build an Affordable WordPress website? In this week's podcast of Working From Home With Mike Zima, I interview Dan Bochichio, a WordPress developer from rural Albany, New York. Dan started building websites in the late 1990s using notepad and MS Paint at the age of 14. In 2004, Dan started his freelancing career with uniquely designed Craigslist Ads and finding clever places to leave b...

YouTube launches a free, DIY tool for businesses in need of short video ads 15.04.2020

▶️ To find out how to make awesome video ads.

My Best Marketing Advice After Working With Thousands of Clients 14.04.2020

▶️ To learn this marketing strategy today!

Zima Media Weekly Growth Update 10.04.2020

The theme for this week has been course content, helping clients activate remote work, and scaling our marketing content. ▶️ Hear this week's growth recap.

Will Quibi Thaw The Hollywood Lockdown? 09.04.2020

Quibi video streaming launches in light of Hollywood lockdown. ▶️ Is this the moment for indie content producers to come center stage?

Activate The Reputation of Your Online Business 08.04.2020

▶️ Try these tips to refresh your online business appeal. 📌 Collect Google reviews from customers 📌 Post on social media 5-10 times a day 📌 Work on a 500-word blog each work 📌 Create a video at least once a week 📌 Get your website load speed below 5-seconds 📌 Engage within your hashtags on different social media platforms

Your content will cross borders. If you're not working from home or an influencer, the lights are off 07.04.2020

▶️ Learn why honesty is the key to online communication. Mentoring digital marketing professionals in the global economy plays a part in my mission.

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