Marketing Careers Uncovered

Over the last couple of years, the best advice I’ve given and the most impactful work I’ve done has hit a very specific area. It’s the point where an ambitious B2B firm wants to scale up, but realise what got them here won't get them there. Scale isn't a show about corporate theory or academic marketing fluff. It’s short, practical, accessible advice for B2B leaders and business directors...

We’re conditioned to believe that success means moving up. One promotion at a time, a bigger job title title, and more people working under you. But for Meg Gowell, reaching Director level at Typeform meant spending thirty hours a week in meetings, managing a team of eleven, and watching her own technical skills start to rot. On paper, she’d made it. In reality, she was becoming so far removed fro...

We’ve never had more tools to help us make decisions. And yet, decision-making doesn’t feel any better. We're joined by László Aszalós, a website optimisation specialist with two decades of experience, to discuss how frameworks, templates, and AI are shaping the way decisions get made inside marketing teams, and what happens when tools start doing more of the thinking than the people using them. W...

We talk a good game about making things easy to use. But most organisations are still designing for an average customer who doesn’t really exist. Sharon Flaherty, CEO of Folk, shares the moment that caused her to view the world differently, where she sees customer journeys breaking down in the real world and where can start to change the conversation. We discuss: - Why “vulnerable customers” quick...

Is your marketing approach a roadmap or a straightjacket? We’ve all been there. You spend weeks (and way too much mental energy) on a shiny strategy deck, following the textbooks approaches to the letter, only to find the business has moved on or the budget simply doesn't exist. In this episode, I’m joined by Lottie Unwin. She’s a self-confessed marketing geek who did the P&G rounds and to...

You can have the best plan in the world, but if the environment is a mess, you’re just decorating a sinking ship. When things don’t go to plan, it’s not always because the work was bad. From unclear decisions to conflicting priorities, the stuff that sits  above  the work often determines whether your strategy ever actually lands or just ends up as a footnote in a slide deck. Heather Hurd has seen...

If we stopped posting tomorrow, would anyone care? Social isn’t the new kid on the block anymore. But too many teams are still stuck in the churn - posting constantly without being clear what job social is actually doing for the business. Beth Thomas has seen this from every angle. Platform-side at TikTok. Brand-side at Deliveroo. Now as Co-Founder of Slice, working with teams trying to bring clar...

Confidence doesn’t come from reading the right materials or waiting until you feel ready. It comes from showing up, asking better questions, and staying in the room when it’s uncomfortable. PPC practitioner and community builder Charley Brennand shares how she broke into marketing without a traditional route, ran head-first into gatekeeping, got fired early on, and kept going anyway. We talk about...

Too many marketers still think GTM means picking channels and launching campaigns. But that’s just the end of the process. Luis Clark, EMEA go-to-market lead at Monday.com breaks down what GTM actually means inside a complex, multi-product, global business. We talk about how sales, product and marketing should pull together, why storytelling alone won’t land your proposition, and how to stop mista...

What does it actually mean to become more strategic as a marketer? And how do you hold your nerve when the numbers dip and everyone wants a quick fix? We discuss why so many capable marketers get stuck in the operator role, how commercial context changes how your work is judged, and what to do when performance wobbles without throwing the strategy in the bin. We cover: why activity is often mistak...

What does it  actually  take to build a high-performing team - that stands up for years to come? In this episode ,I’m joined by Mick Rigby, founder and CEO of Yodel Mobile, to talk about what it really takes to build and keep a team together over the long term. Mick has grown people from interns into leaders, retained a senior team for close to a decade, and adapted his leadership style through st...

Lizi started out cold-calling journalists from a pitch pod and faxing press releases for London agencies. Today she’s co-founder of Songue PR, helping deep-tech clients stay visible in a world where AI tools surface trusted sources - not ads. This episode covers: how she landed her first PR role on her 64th application the reality of learning pitchcraft from the ground up why pitching isn’t a prom...

Ever landed a role you didn’t quite feel ready for - and had to get good, fast? Brandt Bodamer knows the feeling. He took on a digital marketing role overseas with little more than curiosity, hustle, and a copy of  Digital Marketing for Dummies  in his bag. That leap became the foundation of a career that’s since taken him into agency leadership and founding  Adduro.io  - a gro...

Getting the title is one thing. Getting taken seriously as a leader is another. Louise Thompson knows that gap well. She spent years as a comms director before moving into coaching, and she’s worked with plenty of smart marketers who’ve found the step up tougher than expected. We get into: why outputs don’t cut it at senior level - it’s all about outcomes the behind-the-scenes groundwork that make...

Ever felt like you didn’t have the right background to make it in marketing? Brooke didn’t go to uni. She didn’t have a head start or a polished CV. What she did have was persistence, a lot of self-awareness, and someone willing to throw down a challenge - in the form of a sales book and a second chance. Today she’s Managing Director at  Broadley Speaking - a sales and marketing consultancy t...

What if the biggest threat to good marketing isn’t budgets, tech, or AI - but overcomplication? In this episode, I sit down with Brandon Keenen - ex-CMO, ex-BuzzFeed, now founder of ViVV Labs - to dig into why marketing so often loses its way. We cover the cost of vanity metrics, the illusion of attribution, and how confidence without clarity is everywhere. We also talk about what it really takes...

We talk a lot about optimisation in marketing - but too often, it means nudging a button colour or tweaking a landing page. Slobodan ' Sani' Manić wants to change that. A former developer turned conversion strategist, Sani shares how one offhand comment flipped his view of marketers, and how it led him to a mindset built around asking better questions, not just running better tests. We dig into: w...

We often use the term 'customer centricity' – but what does that really look like in practice? Monzo Bank is well known for clarity - not just in its product, but in how it speaks. And Harry helped make writing it a core business function. We explore how words can influence culture, shape products, and power customer experience far beyond the marketing team. We get into: Why Monzo unified brand an...

Think a rebrand is just a new logo and some shiny new colours? Think again. In this episode, I’m joined by Amy Walters, founder of Bloomify, to lift the lid on what a rebrand really involves — and why most businesses get it wrong. We get into how she’s approaching her own live rebrand, the difference between a refresh and a full rethink, and how to know if a rebrand is actually needed or just a sh...

After reading HubSpot’s 2025 trends report, I found myself wondering: is AI really reshaping marketing careers, or are we just getting swept along by another hype cycle? In this episode, I’m joined by Em Brown, a junior exec navigating AI expectations before she’s had time to build her craft, and Sam Birkett, a seasoned strategist who’s lived through more than one marketing hype cycle. Together, w...

What starts with cash-in-hand dog walking and ends with a £2M agency exit? But behind the shiny headline is the reality most people don’t talk about. Long nights, hard lessons, and the mental load of leading from the front. Kathryn Strachan joins me to talk about what actually goes into building something that lasts. Breaking into marketing from scratch, scaling fast, burning out faster, and learn...

What does it take to write copy that doesn't just read well, but actually connects with people? In this episode, I chat with Alice Brown about how she built her career helping brands uncover what their customers really think, and turning that into language that drives action. We get into her shift from surf coaching to marketing, what most people get wrong about content, and why human insight stil...

Ever feel like your career isn’t following a straight line? Kyle Hamilton’s certainly didn’t. From planning to become a neurosurgeon to washing dishes in France, shooting ski photography, and eventually running a marketing agency in the Canadian Rockies, his journey is anything but conventional. In this episode, we explore why failing fast and often is key to success, how Kyle built a business aro...

What happens when you realise the traditional career path isn’t for you? Marina never set out to become a marketer - yet years of hands-on experience led her to launch her own content marketing agency. In this episode, we discuss how she built a business that fits her lifestyle, why formal marketing education isn’t always necessary, and the biggest lessons she’s learned along the way. Marina also...

What do political campaigns, global corporations, and social impact initiatives have in common? Influence. I’m joined by Natasha Plowman, a communications strategist who’s worked across financial services, FMCG, and politics. She’s shaped corporate reputations at HSBC, Diageo, and Coca-Cola, and played a key role in the award-winning ‘This Girl Can’ campaign. We explore how she transitioned from p...