Marketing Careers Uncovered

What does it really take to succeed in marketing? I spend some time with Lewis Kemp, founder of Lightbulb Media and co-founder of the University of Creative Idiots, to uncover the truths behind building effective marketing strategies. From avoiding the trap of vanity metrics to navigating the world of personal branding and getting comfortable with consistency, Lewis offers his trademark unfiltered...

How do you go from faxing newspaper ads to building an AI tool that redefines creativity? I chat with Leslie Walsh, Head of Strategy at Episode 4, about her journey from agency intern to the driving force behind RYA—a tool designed to deliver “radical yet acceptable” ideas at speed. We explore the bold decisions and career moves that shaped her path, from leaning into new opportunities to taking o...

Want to know how the latest event tech is reshaping marketing? In this episode, I sit down with Vanessa Lovatt, Strategy Consultant and founder of Event Tech World. Vanessa’s been at the forefront of transforming how events are run, working with names like the Financial Times. We get into her biggest career lessons, the tools marketers should have on their radar, and what the future of event tech...

Curious about what it takes to scale and exit a digital business? In this episode, I chat with Ryan Williams, Entrepreneur and Founder of a successful social media enterprise. Ryan shares his journey from IT professional to building and selling a thriving digital business. He opens up about the challenges along the way, lessons learned, and what life looks like after the big sale. Whether you’re a...

Wondering how to navigate the UK’s competitive marketing job landscape? In this episode, I sit down with Gareth Cartman, a marketer turned recruiter, who recently conducted an in-depth study on the current state of the UK marketing job market. We delve into key findings from his report and discuss strategies for standing out, managing salary expectations, and tapping into hidden job opportunities....

Ever wondered how to truly measure the effectiveness of your marketing efforts? In this episode, I sit down with Matt Laybourn, founder at Rockee, to discuss his journey from building a B2C e-commerce brand to becoming an expert in marketing effectiveness. We explore the challenges of proving marketing impact, the evolution of buyer behavior, and the role and limitations of AI in content creation....

Ever wondered what it takes to excel in social media? In this episode, I chat with Katie Barber, a social brand manager with experience across the UK, Europe, and Silicon Valley. We discuss her design background and how it paved the way for her first roles, balancing creativity with business goals, and why consistency is a superpower. Katie also shares how AI is influencing her work, reflections o...

With a background spanning business development, operations, training and development, and community development, Prabhjyot has always been attracted that roles where she can have a lasting impact. As she turned her sights to marketing we discuss how she: Turned the skills she developed in other roles towards marketing Learned from other marketers and people around her Developed a freelancing care...

We finally have a jingle of our very own! Have a listen... With more great conversations lined up, could you spare a minute to leave a review? Hosted on Acast. See acast.com/privacy for more information.

Katie joins us to discuss the best and worst aspects of a career in marketing with her trademark, candid style. Sharing her own routes and approach to succeed despite learning difficulties, being told university wasn't 'for her' and toxic work environments, we discuss: How she created, and took every opportunity to stand out from the crowd Her first steps into the industry managing online communit...

From her beginnings in sales and recruitment followed by 15 fruitful years at Microsoft working with some of their biggest brands including Xbox, Windows, Surface and Office, Harriet walks us through her development as a marketer prior to starting her own consulting business. We discussed: •Making the transition from recruitment to marketing •How marketing approaches evolved at Microsoft over 15 y...

We spend some quality time with Matt Watkinson, renowned author and co-founder of a design consulting firm, about his latest book, “Mastering Uncertainty.” Matt shares insights on: thriving in an unpredictable world the process of getting a book from brain to page the importance of probabilistic thinking how to make better decisions in our personal and professional lives. Hosted on Acast. See acas...

Marketing recruiters Carly and Sarah from Macildowie join us to share their views on what employers are really looking for and how you can get ahead of the pack - whether you're just starting out or are slightly more seasoned. We discuss areas including: What recruiters actually do behind the scenes How to stand out in a competitive environment The impact of AI and emerging technologies Connect wi...

Do you have what it takes to build a successful marketing agency from scratch? Ashley Mason shares how she founded, grew and continues to develop her content marketing agency 'Dash of Social' We discussed: • Starting the journey: How pro-bono work and relentless networking paved the way for success. • Building for growth: How she's built and structured a strong team as the business continues to gr...

As Marketing Careers Uncovered hits its first birthday, our first ever guest, Sally Day return to take over as host and put me in the hot seat! I discuss what I've learned from my guests over the past year, some of my own experiences as my career develops, how failure really is the best teacher you could hope for and the benefits of spreading your wings beyond your job description. Hosted on Acast...

Ever wondered how different it could be working in small teams with tight budgets compared to the sprawling departments of larger firms? Alexandra takes us through the realities of working in fast-paced startup environments, how she's pushed herself to progress and learned a lot about herself along the way. We discuss: Versatility: How Alexandra’s diverse experiences from content creation to...

Julian's been busy tearing up Instagram and TikTok with his hot, extremely practical takes on strategy, navigating culture and getting ahead. And based on his background working with large brands and household names, he's certainly picked up a thing or two: We sat down to discuss: What strategy, and strategic thinking is really all about Why being great at your job isn't what gets you promoted How...

Stacey discusses her route into public relations, how she's progressed and rose through the ranks at Aspectus, and her work running the Aspectus Academy, an apprenticeship program focused on social mobility in the PR industry. We touched on: Whether PR really is just for extraverted party people? Why culture fit and the freedom to run with your ideas is so valuable when choosing where to work Lear...

Part two continues the conversation with Carolyn, focusing on Her work in crisis management, and the broader skills developed What candidates can learn from her experiences as a hiring manager, and how to position yourself for success Navigating performance management processes, especially when your goals aren't rapid progression or moving into management Hosted on Acast. See acast.com/privacy for...

In the first of our two part episode, Carolyn takes us through her first steps and challenging her perceptions of what marketing was all about, before moving to the US - and back again - while building a successful career supporting institutions including The University of Houston, Glasgow Caledonian University and the NHS, picking up on: Why curiosity is an essential characteristic How communicat...

Wendy shares her journey and learnings along the way, from her beginnings studying international trade, and having the marketing spark lit during one fateful module... As we walk through her steps towards bigger and better roles, and ultimately her work with multiple firms on a 'fractional' basis, we pick up on: How all important networking skills aren't limited to extroverts, and ways to develop...

Blaine shares her journey from theatre management to marketing operations supremo, the role her function plays in supporting the wider business and marketing teams, and how she's kept the learning up at each stepping stone. Hosted on Acast. See acast.com/privacy for more information.

Realising half-way through a law degree that marketing was where her passion really lay, Sofia shares how - despite a global pandemic - she managed to change course and kick-start a flourishing marketing career. Hosted on Acast. See acast.com/privacy for more information.

In between interviews with aspiring and developing marketers, I'll be looking at what's on my reading list between now and the end of the year. I'll be sharing some mini-reviews as I go, with some of my key takeaways. Let me know if there's anything I should be adding to the book pile 🙂 Hosted on Acast. See acast.com/privacy for more information.

Ashley-Kate talks us through how she started her career, the joy of creating, why developing a commercial lens is so important, and her focus on always learning something new as she continues to progress. Hosted on Acast. See acast.com/privacy for more information.