Marketing by Shelby

With so many social media platforms to choose from, how can authors be sure they are choosing the right ones that are actually worth your time? In this episode, I'll share the platforms where I sell the most books, how many platforms I recommend authors use, and the effectiveness of platforms like Instagram, Facebook, TikTok, LinkedIn, Threads, Pinterest, and Twitter / X. No matter which platf...

Between managing my author brand and marketing, and also running a marketing business that supports thousands of creatives each year, I've had to quickly figure out what productivity hacks do and don't work for me. I know that many who watch my videos and listen to my podcast are balancing a LOT, so in this episode, I hope to show you 7 ways to be more productive in your day-to-day so you...

If you aren't using Instagram Highlights effectively, you are missing out on potential connections with followers, but most importantly, sales. Highlights act as mini sales pitches for you, your products and your newsletter, whether you're an author, artist, photographer, maker, musician, or other creative, be sure to listen to this episode to learn: -How to add, edit and change your highl...

This week's episode is packed with information and insights from a debut author who sells her book direct on her website, getting hundreds of preorders and helping her book stand out from Amazon! Learn the logistics of selling direct and even offering merch to increase your income. Thank you to Mary Belle for sharing your insights for this episode! https://marybellebooks.com/ Instagram: @mary....

Every week, I review authors and creatives' social media pages and provide feedback on what can be improved. Over the years, I've noticed a lot of the same mistakes being repeated, which means you might need help with these things, too! In this episode, I walk through 3 common mistakes you might be making and how you can fix them. During today's episode, I recommended that you listen t...

There are a lot of things I've learned since I hit "publish" on my first book in 2016, and in this episode, I'm sharing just some of those lessons about how I've learned to better market and launch my books. I would love to hear from you what one thing YOU'VE learned is along your creative journey as well! Grab The Lifetime Launch, my 1-hour video course with a step-by-st...

This week, we're diving into 3 specific strategies you should do on Instagram this week to talk about your products and engage your community for more sales. These 3 different ideas will remind your audience why your product is awesome, why you as a creative are awesome, and how to get their hands on your latest product too! Whether you are an author, artist, musician, maker or other creative,...

Social media is one of the best ways for creatives to get in front of their audience, but constantly creating new social media posts can be exhausting and time-consuming. My 4-step process will walk you through the steps you need to make content faster, easier and more fun - by getting inspired, and using what you already have right in front of you! Tune in to this episode for a walkthrough of eac...

It has been 7 years since I created my first author pages on social media and attempted to grow my audience and reach readers to sell my debut book that I had self-published. 7 years has brought me to over 525,000 followers and thousands of books sold, and I’ve learned so much along the way that I’m excited to share with you in this episode. So if you are a creative, like an author, musician, arti...

I review a LOT of authors' and creatives' websites and social media platforms, and today, I put together a list of 7 quick fixes you can make and fix today! They won't take too much time, but they will be worthwhile. At the end of today's episode, I recommended that you listen to this next, which will help you make 2024 your most successful year yet: https://www.youtube.com/watch?v...

This week, I am answering the most common questions I get about social media marketing, from how often to post to how to repurpose content, what platforms you should use and more. If you have questions about these you are certainly not alone, and I hope this episode helps you feel more confident about your social media strategy! Grab the TIKTOK FOR CREATIVES GUIDE , or if you're an author, THE...

The majority of my TikTok and IG posts as an author never show my face, but I still get thousands of sales of my books. So whether you are camera shy, or don’t want to be on camera for privacy reasons, this episode is going to cover multiple faceless video ideas that you can use to grow on TikTok, Instagram Reels, YouTube Shorts and more. You will walk away from this episode with multiple video id...

Coming up with a social media strategy that works for your product business, whether you're an author, artist, musician, photographer or other type of creative, can be overwhelming and lead to a lot of confusion! In this episode, I'm walking you through the elements you really need in a successful social media strategy... and I hope you'll see it doesn't have to be as difficult as...

When it comes to your social media strategy, there are SO many things we could be doing, but not everything is actually worth doing! I care a lot about my time and yours, so in this episode, I'm breaking down 5 social media marketing habits I believe are worth the time (they might even save you time in the long run!). So, listen to this episode for 5 habits you can start implementing today to...

If you've been holding yourself back from getting your work out there, or promoting your creative project, this episode is for you. You may have had one of the thoughts we'll cover in today's episode, and today, I am your fairy [marketing] godmother here to help you overcome these mindset blocks so you can make a greater impact with your book, art, photography - whatever creative proje...

As creatives, we want to get back to our creative work while still seeing results from spending time on social media marketing! So in this episode, I'm sharing my top tips for engaging with your community in less time, using built in social media features on platforms like Instagram and Facebook. I'm also sharing time-saving Canva hacks for designing your social media content! To see the f...

Are you a creative spending a lot of your time on marketing? It shouldn't take up all of your time to get your art out into the world, so in this 2-part series, I'm sharing with you time-saving social media strategies to help you see more results while cutting back on the time it takes to create content for social media. Listen to this episode to help you cut back on time when it comes to...

If you are using Instagram, but you don’t have an Instagram Stories strategy, you are missing out on connecting with your audience. In this episode, I’m going to share: - the tools built into Instagram Stories you might not be using - the type of content you should be sharing on IG stories weekly to increase - your sales and engagement - how to use Stories - tips to make your Stories content more...

Marketing takes a lot of trial and error, and mistakes are natural! But in this episode, I want to help you get ahead of the game by telling you the most common marketing mistakes I see when it comes to your messaging, social media and content creation. Plus, I share next steps I recommend to help you repurpose content and more. During today's episode, I mentioned an updated 2024 guide for how...

Growing your social media following is great, but what's even better? Having a loyal, engaged community who is ready to buy from you and support you. In this episode, I'm sharing 5 ways you can get your followers engaged this week so they feel like they are a part of your community AND drive engagement, which is oh-so-helpful for the algorithm! During today's episode, I mentioned a ste...

Instagram announced two substantial algorithm changes in May 2024 - here's what you need to know and what you need to change in your content to get the most benefit out of the new algorithm! Whether you're an author, artist, musician or other type of creative, knowing this will help you reach more of your target audience and find more customers on social media. At the end of today's ep...

It's time for an updated TikTok tutorial because things have changed! I still highly recommend TikTok as an amazing platform to reach a broader audience and increase sales. So if TikTok is available to you, and you're curious, give it a try! In this episode, I share info on setting up your TikTok account, researching, trending video styles with examples, teach you about hooks, time-saving...

It's time for an updated TikTok tutorial because things have changed! I still highly recommend TikTok as an amazing platform to reach a broader audience and increase sales. So if TikTok is available to you, and you're curious, give it a try! In this episode, I share info on setting up your TikTok account, researching, trending video styles with examples, teach you about hooks, time-saving...

One of the best ways to grow your audience (and increase your sales!) might not be what you think. While building your own audience from scratch is definitely worthy of your time, what can really help give your audience a boost is collaborating with others who already have aligned audiences in your niche or industry. In today's episode, we're talking about the various ways to find and coll...

In this week's episode, I share a few updates TikTok and Instagram has made that you should know about if you post to either platform! From tools to boost engagement (maybe...) to changing the format of your TikTok videos (NOOOOO!), I'm breaking down a few updates. Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Ge...