Marketing by Shelby

I'm making some changes to my 2025 Instagram posting strategy and in this episode, I'm explaining the latest Instagram updates and what I'll be doing differently with my posting strategy this year. From a new Reels strategy, to changes in post size, and even changes to Highlights, we're covering it all in this episode. During today’s episode, I mentioned this, which will give you a...

You know that social media is a great tool for finding new followers and customers, and making sales, but it can be hard to stay consistent and come up with new ideas. If you're feeling stuck, this week I’m sharing 5 easy and actionable content ideas that will pull you out of your creative rut. Whether you’re an author, artist, or maker, these strategies will help you keep marketing consistently e...

Check below for deals on my favorite software and tech! In this episode, I'm breaking down exactly what I spend money on in my business to grow! From people & labor, to software & tech expenses, marketing & advertising, and more, I cover what I spent money on in 2024 as an author and online business owner with over 7000 students. Watch my income stream breakdown for 2024: https://youtu...

I'll be taking on a limited number of 1:1 business & social media coaching clients in 2025! If you'd like to work together to grow your business, add a new income stream, strengthen your social media, create a course, or something else, please apply here: https://forms.gle/8g2dkHCqZT3hn1pi9 As an author, artist or creative, diversifying your income is a great way to make more money and ensure...

One of the challenges of social media is capturing your audience in a short time frame. We have just a couple seconds to grab attention, so I challenged the members of my marketing community to write a description of their product in 10 seconds or less. In this episode, I give feedback to help you improve your ability to be concise and attention-grabbing, whether you're selling books, art, or some...

This week, we're breaking down the 3 things your social media strategy is going to need to be successful in 2025 if you want to make sales from your audience! 2025 can be your year - I've simplified the strategy down to the 3 C's so they're easy to remember and focus on. Let's dive in! Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing jo...

So you want to make more sales of your books, art, or handmade items, but you're not sure where to start? Start with this episode and pick 2-3 strategies to focus on! We'll cover 7 marketing strategies to try that don't require spending money on paid advertising, which can hold back a lot of businesses from growing. Resources mentioned:  Get on my mailing list so you don't miss out on my Black Fri...

This week, we're diving behind the scenes into my YouTube analytics and looking at how much money I received from AdSense on YouTube with about 7,000 subscribers in the past 12 months! I'll cover my top videos, how much I made from those videos, how much I made from Shorts, and talk about my journey thus far with YouTube. During today's episode, I recommended that you listen to this, which will sh...

This week, I'm sharing my predictions for the future of social media in 2025. I've already noticed some big changes in how people are interacting on social media, so let's dive in and look at what could be in our future very soon! During today's episode, I recommended that you listen to this next, which will help you learn the best way to build your author career: https://www.youtube.com/watch?v=-...

In this episode, I'm answering your questions about social media marketing & publishing like "Which social media platforms should I use?" "What is the self-publishing process vs traditional publishing process?" and much more! Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie:  ⁠⁠...

If you're anything like me, book signings, author panels, and readings, can be a bit intimidating! But I've done my fair share - from being a guest at one of the largest book fairs in the world in Sharjah to local book signings right at home - I've put together the 5 things authors should bring/prepare for when doing book signings, readings, festivals, or any other author event! Thanks for listeni...

This is a segment of a training session I recently did for authors - all about how to talk about yourself on social media, get over that fear, and reframe your marketing to focus on your target reader. We cover a lot in just 10 minutes, including selling tips, too! During the episode, I mention listening to this next, all about my author journey, how I sell books, and how I grow my community: http...

Mistakes are part of every creative's journey and there are many mistakes to be made when it comes to social media marketing... and that's okay! I'm giving you some tough love to stop holding yourself back with the little things that don't matter and start focusing on what does matter. Not sure what matters when it comes to marketing and where to spend your time effectively? Then this episode is f...

In this episode, you'll learn about the tools I use weekly to consistently put out weekly email newsletters, consistent social media content, PR opportunities, get more comfortable filming myself and more! Some are social media related, while others are helpful for any type of marketing. I hope you find some new tools to use to sell more with less hassle. RESOURCES MENTIONED: October Marketing Cha...

Welcome to my podcast! I look forward to speaking with you each week. Below are some additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie:  ⁠⁠https://marketingbyshelby.com/freebie⁠⁠   If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club!...

Besides making money from books, there are so many other income streams for authors to increase their profits and income. In this episode, I'll cover 8 ways I've made more money as an author, from add-ons to your books, building a paid community or membership, utilizing your expertise, and more. Being an author is a business, and in any business, there are ways to increase your income and...

Today, I'm sharing with you my author journey, from before my first book was written, through to now, four books and tens of thousands of sales later. I've never sat down and just talked about my full journey, the ups and downs, and the learnings I've had along the way, so I hope you enjoy this chatty episode! RESOURCES MENTIONED & HOW I CAN HELP YOU! THE CREATIVE'S CONTENT CLU...

This week, I chatted with Paula Banks, children's author, who is embracing marketing and social media and getting results because of it! We're talking about social media marketing, book launching, getting your book into libraries, finding an illustrator for a children's book, and more in today's episode! Resources mentioned (and loved by Paula!): THE CREATIVE'S CONTENT CLUB IS...

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! FREE SOCIAL MEDIA CLASS: Check out my latest freebies, like my Free Masterclass to help you get your social media content sorted in one hour, at ⁠https://marketingbyshelby.com/freebie⁠ My marketing community: THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support, s...

In this episode, I look at YOUR Instagram pages and share the common mistakes you might be making, but that can be easily fixed today! I'm sharing my tips and tricks to help you improve your author Instagram, because it is a great place to build connection and community with readers - and make sales too. Tune in to today's episode for a review of my clients' Instagram pages, ways to im...

This week, we're talking to romance author Mary Belle about book launch strategies for her latest book, how to get your book into local stores and set up book signing events, connect with readers on social media and more! Be sure to use code SHELBY50 to get the special introductory rate for Mary's course mentioned in this video. You can find the course here: https://marybellebooks.com/book...

This week, we're talking about reviving a dead social media account, including how to know when it's time to start over, 3 steps to reviving your account's profile, content and engagement, and how long it will take to start reviving your account. This episode is for you if you're looking for a step by step to reviving your social media account - whether it's on Instagram, TikTo...

Author newsletters are a powerful tool for building your community of readers and making sales of your book! But a lot of my clients get stumped on what exactly to put inside their newsletter, which prevents them from sending them out and engaging their readers. In this episode, I cover everything you need, from what to actually put in your newsletter, what tools and platforms to use, what newslet...

So you're gearing up to launch your first product, but you don't know what to post on social media to grow an audience? Here's exactly what I'd do if I were starting on social media from scratch and didn't yet have a product or book to sell! The Lifetime Launch, the step-by-step 1-hour video course to launching a creative product! Plus, you'll get templates for your launch,...

This week, I'm answering your marketing questions, like "How do I build a community?" "I'm a new author. Where do I start?" and "Where's the #1 place I should focus my marketing efforts?" So let's get into it! And if you want to learn more from me about marketing, and join a space where you can always get your questions answered... The Creative's C...