Marketing Breakthrough

Just because you are a marketer, don't skip this episode! We know you know the answer to this question, ya know? Take a deeper look into why decision makers question their marketing as business is going so well AND as marketers, how to respond. ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach...

In the final episode of a 4-part New Year's Preparation series, Indya and Jay examine the challenges that come with overbooking schedules, saying yes when you should say no, and having zero margin in your life. As you determine your Goals, Word for the Year, and Mindset for 2022, we urge you to prioritize the time needed to do these things well. Have you set your Goals for 2022? Tell us by em...

In the third of a 4-part New Year's Preparation series, Jay and Indya share how your mindset, positive or negative, can impact this goal-setting season.  How are your goals coming along? Do you feel ready for the New Year? Share your feedback with Jay by emailing aha@marketingbreakthrough.co! ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and lea...

In the second of a 4-part New Year's Preparation series, Indya asks Jay to share his discovery and implementation of the Word for the Year and how that has shifted their approach to their personal lives, their business, their marketing, all of it!  If you have been struggling to find your Genius Zone or achieve your goals, set a Word for the Year and watch 2022 transform you into the person y...

It's that time of year again! Time to think about the past, dream of the future, and set some goals--either professional or personal. In the first of a 4-part New Year's Preparation series, Jay and Indya talk about setting goals, pushing through failures, pivoting, visualizing, and finding quality accountability.  Once you set your goals for 2022, share them by emailing aha@marketingbrea...

It's the uncomfortable conversations that are necessary to have a breakthrough experience in your creativity, your team, and your overall marketing. In this episode, Jay and Indya explore the challenges of communication within a team and how the quality of a campaign is directly impacted. ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn m...

Marketing professionals know this situation all too well. That moment where you must decide to either dig in and fight for your opinion, or let it go because it just doesn't matter all that much. It is these moments that define great wisdom, great leadership, and great marketing. ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about...

Distinguishing your brand from your competitors can be a challenging task. Choosing to educate your target audience, in a simplified way, can not only help you increase short term revenue, it can also help you turn your followers into lifelong fans.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reac...

Love your community? Talk about it! Care about your family? Share some pictures! Take your strategy one step further by revealing the heart and passion behind your brand. ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Question...

Something happens when we talk through an idea with other people. One, it helps us to articulate the idea that is rolling around in our head, and two, it allows others the opportunity to take our idea to the next level! Almost everybody has experienced the moment where you've been looking at a project for far too long and you're in so deep, that you really can't even see what's...

Isn't that everyone's favorite sentence to hear?  Although nobody particularly loves being told that, we bring it up because when it comes to your marketing, it's important. It is far more about your IDEAL CUSTOMER than it is about your opinions when it comes to how your brand is being portrayed.  Now, should you be excited about what your company is doing and what it looks like? Ab...

Filling your vehicle's fuel tank and marketing have more in common than you may have considered. In this episode, Jay and Indya discuss how sales can come from more than one area and how choosing to neglect other areas can leave money on the proverbial table.  Let's dive in and talk about how critical it is to make sure you're marketing in many different areas and to build a process...

What things are holding you back from your next breakthrough and how can you overcome them? Jay and Indya get practical with discovering common holdups in the marketing world and provide solutions to help you move forward. ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND J...

Outside Perspective is CRUCIAL! For everyone! In business or our personal lives, we thrive on wisdom and intentional input from others. Jay and Indya share how hiring an expert, joining a mastermind, and listening to a personal trainer have challenged their thinking—for the better. ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about ho...

What happens when you start with "FUN" as the priority and let it carry your brand, culture, and marketing? Well, fun things for starters, but it ultimately results in a culture that has fun and is attractive to other people who like having fun! In this interview with Dominic Pettruzzelli, owner of Pettruzzelli Inc. and Mallard Crossfit, we talk about how certain videos have become fairl...

Finding a way to connect with people can be challenging in and of itself. Now, we have an added challenge of understanding not only an in-person connection, but also understanding and establishing a digital connection! Dive in with Jay and Indya as they discuss the ins and outs of talking to people, making friends, building genuine connections and not being "that guy" alone at the table...

A component of marketing that can be easily overlooked is that of Commercial Photography. And to be fair, for many years, we didn't have a need for nearly as many photos as we do now with the use of social media and search engine listings. However, photos are going to be an essential part of showcasing your authenticity and who you are as a brand and culture! We're launching a virtual ca...

Regardless of environment, Strengths Finder 2.0 by Tom Rath is an incredible tool that will take you, your business, your marketing team, and your relationships to the next level. It’s time to challenge yourself and have a breakthrough experience.  Strengths Finder 2.0 - https://amzn.to/3z0Ns02 ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn...

Having an idea isn't enough. It takes execution. And in order to get approval to execute the idea, you may have to pitch it to your boss, other members of the marketing team or a company you're trying to get the attention of.  Jay & Indya address some of the ups and downs of dealing with a pitch, dealing with the rejection of a pitch that didn't get greenlit and how to have conf...

Curious as to what a "marketing breakthrough" actually is? Although we believe that there are a number of answers and it's going to vary based on who you are and what you're doing, ultimately, we dive into the heart of what it looks like! ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your busin...

Learning how to run marketing on your own can be a daunting task! From following marketing trends, finding the best tools to use (free or paid), learning how to engage your audience and so many more pieces to the puzzle that make up "marketing," there's a lot to understand and utilize.  Listen in as Jay and Michael as they talk about some of the pros and cons to the DIY approach and...

Using the analogy of a janitor's keys, Jay and Indya dive into the challenges of finding the key that works. ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" moments? Send us an email at a...

Is there such a thing as being too entertaining on social media? No. But what about being too informative? Jay & Indya discuss the importance of a healthy ratio of important to entertaining content to help you retain and grow your audience. ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the...

Followers are great for a season, but fans last a lifetime! Listen in for tips on how to turn your followers into fans that buy from you, believe in you, and talk about you. ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Quest...

Change in the marketing world can be unexpected. Join Jay & Indya’s discussion about how changes in audience, social media algorithms, and acts of God force us to adapt and adjust our marketing strategies. ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL i...