Marketing Beyond with Alan B. Hart

Marketers are being pushed to do more than run campaigns. They are being asked to build relevance, personalize at  scale  and  make every interaction feel more relevant to the individual. That shift requires a different kind of leadership, one grounded in adaptability  and  curiosity.   In this episode, Visa Senior Vice President of Marketing Kevin Skirde reflects on a career shaped by experimenta...

RERELEASE: From the archives — originally released in July 2025. Are your ads landing with consumers?    According to iHeartMedia's "The New American Consumer 2.0" study, 44% of Americans feel ignored by most advertisers. In today's episode, Alan chats with Gayle  Troberman , executive advisor at iHeartMedia,  about   bridging  the  gap between marketers and consumers, and the marketing principles...

What strategies  is Vanguard using to help  marketing and sales stay aligned while keeping the client at the center?   In  this  episode,  Vanguard's  John Howie,  head of sales channel marketing for   the f inancial  a dvisor  s ervices  d ivision ,  reflects on  his move from sales into marketing . He discusses how marketing leaders can drive stronger results by grounding solutions in each clien...

At General Motors, modernizing marketing means more than just  adopting new tools—it requires thoughtful experimentation  and  sound human judgment  to  apply  AI and other innovations while protecting the  customer experience. In  this  episode, Laura Thornton shares how  General Motors  ( GM )  approach es   this balance  through two  parallel  efforts: marketing technology  modernization  and P...

What could  marketing  teams  accomplish  if they spent less time chasing inputs and more time shaping ideas?    In this episode, Stacy Martinet ,   chief content and creative officer at Adobe,  s hares her perspective  on  one of  the near-term opportunit ies  for marketing leaders :   using  AI to  reduce workflow  grind .    She highlights how  process es  that once took weeks —such as brief cr...

How can marketing help turn brand recognition into meaningful connections?   I n today's episode, Alan Hart speaks with Herbalife CMO Hanan Wajih about how she views marketing's role in helping lead enterprise transformation by strengthening the brand, sharpening the company's storytelling, and equipping distributors with better tools and content to better support customers.   Hanan explains that...

What does "AI-ready data" look like in a modern marketing organization, and where can it create practical value for marketers?   In today's episode Alan Hart talks with Neha Kovach   about the practical work marketers may need to consider before AI can deliver real value. Neha is   jeweler  David Yurman's global head of  customer resource management , data,  customer  experience   and loyalty . Ne...

What can stronger sales and marketing alignment  look like in practice?    In today's episode, Alan Hart talks with Braze Chief Revenue Officer Ed McDonnell about building a career by chasing experiences and skills instead of titles ;  why strong sales and marketing partnerships  start with shared ownership of the customer journey, and how marketers can stay close enough to customers to understand...

How can marketing leaders use AI to scale customer storytelling in ways that drive growth without losing the human connection that matter s ?   In today's episode, Alan Hart talks with Génesis Miranda Longo, Shopify's head of customer and industry marketing, about how customer stories  can  drive both growth and trust. Génesis explains that her role spans two priorities: helping new customers disc...

How can marketers adapt when consumer behavior is shifting faster than traditional strategies can keep up?   In  this  episode  Rich Honiball shares his perspective on navigating the fundamental transformation  that's   continuing to happen   in how people buy and consume information. Drawing on his experience across retail and marketing leadership roles, Rich argues that today's rapid changes dem...

From the archives - orginally released March 2025 Episode Description Jenn   Garbach   is the   c hief   m arketing   o fficer   at   PNC Bank, where she leads a team of approximately 200 marketing professionals. Her team focuses on brand and line-of-business marketing, paid and social media, direct marketing, and digital marketing strategies. She also helps oversee the bank's relationship with Ar...

As AI reshapes discovery, how do you make complex tech clear to  buyers and  demonstrate   how  marketing is driving growth? Synopsys CMO Ann Minooka shares what it takes to market a highly technical business with clarity, precision, and accountability  for   business outcomes. She  views  marketing as the bridge between engineering and the market. Technical product marketing translates capabiliti...

How can you create marketing that feels like entertainment  and  driv es  measurable growth?  Chime Chief Growth and Marketing Officer  Vineet Mehra  breaks  down the product and mar keting  choices he  sees  fueling Chime's momentum, including being named Time  m agazine's No. 1 banking  brand.  He frames Chime as "not a bank"  but a "financial technology company" built for "everyday Americans ....

How do you raise awareness for complex, highly regulated medical therapies when most eligible patients do not even know it exists? At CES 2026, Alan Hart spoke with Naomi Rodiles, senior director of Global Integrated Communications ,  Neuromodulation ,  at Medtronic, about the patient communication  required  to grow adoption of therapies like deep brain stimula tion   that can support management...

How can marketing leaders deliver personalization at scale as content  demands  surge? How do brands protect discoverability as  customers   shift  their search focus  from SEO to answer engines and AI agents?    At CES 2026, Alan Hart sat down with Rachel Thornton, Enterprise CMO at Adobe, to unpack the ways AI is reshaping customer experience orchestration and the content supply chain. Rachel ex...

How might your marketing strategy change if you could prove—with shared baselines and benchmarks—which efforts  truly move  the needle, and which  don't ? Anaplan CMO Jim Freeze explains how AI is evolving marketing workflows, elevating creative focus, and tightening the link to measurable outcomes. He details how his team sets explicit productivity goals and uses AI to support content development...

What if your next marketing idea could become your company's most valuable product?  Armen Najarian, former CMO at Sift, discusses the challenges of marketing in the digital fraud prevention industry, the power of incentives, and how a marketing solution became an impactful product innovation . Armen shares how creative referral programs like "Super Sifters" and a strong focus on third-party revie...

How can marketing leaders balance rapid change, emerging  technology  and brand  purpose to drive lasting growth and loyalty across a portfolio of iconic brands? Anton Vincent, president of Mars Wrigley North America & Global Ice Cream, shares what it looks like to lead with purpose across a suite of powerhouse brands spanning confections, pet  care  and food. He discusses how Mars balances ambiti...

Lingokids  C hief Marketing and  Chief  Operating  o fficer  (CMO and COO)  Mikael Journo  shares how he skillfully blends data-driven strategies with intuitive decision-making to strike  a   perfect balance between brand building and performance marketing. Drawing from his extensive career experience, Mikael discusses the challenges of marketing to modern parents and highlights how  Lingokids — t...

Chief marketing  officer (CMO)  Andy Levey pulls back the curtain on experiential marketing at the Museum of Illusions (MOI)  across the world ,  revealing the clever strategies that keep audiences coming back long after opening day. With  more than   20 years of marketing  experience across entertainment, hospitality  and lifestyle, Andy's unconventional career path is as intriguing as the illusi...

Ford is using advanced data and analytics to make smarter, more personalized decisions that connect and benefit both  its   dealers and  drivers . Mark Sucrese, head of marketing technology and dealer platforms at Ford Motor Company, shares why he believes effective marketing leadership in the automotive industry depends on combining customer insight, adaptable  technology  and responsible innovat...

Michael Schanker, chief marketing officer (CMO) at OneTrust, shares ways that marketing leaders can rethink their approach es  to governance in an era defined by rapid advances in AI and increasing complexity around data responsibility.   OneTrust is a global software company that provides a platform for data governance, security,  privacy  and compliance. As it moves into the emerging category  o...

Justin Schwartz, commercial IT leader at Marathon Petroleum, shares how his team is bringing people and technology together to drive meaningful change across the business. He highlights that understanding the needs of different users, from field staff to traders, is key to shaping effective solutions — and emphasizes the importance of starting with the real business problem rather than simply chas...

Oliver Steil, chief executive officer (CEO) at TeamViewer, shares how his team is reshaping the digital workforce across industries by enabling remote access,  facilitating  proactive issue remediation, and increasing productivity through automation for both frontline and technical workers. He details the importance of making information easily accessible to specialists wherever they are, explains...

Dion Smith , s enior vice president (SVP) of worldwide (WW) partner ecosystem at Siemens  reveals how  the  175-year-old and highly diverse organization, is transforming complexity into clarity by breaking away from historical silos with its "one tech mission." This strategic shift aims to unify their data, enabling Siemens to solve larger challenges and deliver better  client results . He also hi...