Marketing Beyond with Alan B. Hart

Steve Hammond, general manager and executive vice president of Agentforce Marketing at Salesforce, sits down with host Alan Hart at Dreamforce to share his perspective on how leaders can navigate the fast pace of change in technology and marketing. Steve reflects on his journey from early entrepreneurial ventures to modernizing Salesforce's marketing technology, emphasizing how consumer expectatio...

How can brands use innovation to stand out and improve the customer experience ?     Alan Hart sits down with Lisa Tan, chief marketing and strategy officer at Reverie, a sleep technology company, on a mission to improve lives through the power of sleep. Together, they explore how brands can leverage technology and creative strategies to improve customer experience and stand out in competitive mar...

In today's episode, Alan sits down with BetterBriefs co-founders Matt Davies and Pieter-Paul von Weiler to discuss why they think marketing brief s are the most important document in the agency-marketer relationship, how approaching briefs as contract s may influence results, and the effect that clarity in brief s has on creativity . Matt and Pieter-Paul also share insights from the BetterBriefs P...

In today's episode, Alan wraps up our Cannes Lions International Festival of Creativity content series with Tati Lindenberg, chief brand officer at Dirt Is Good. Together, they explore global brand strategy for balancing consistency with local relevance, the origin and evolution of the Dirt Is Good brand, and the brand's deliberate movement through distinct "eras."     T ati discusses the importan...

In today's episode, we continue our Cannes Lions series as Alan and D a vid Sandstrom, ch ief marketing officer at Klarna, discuss how embracing change, leveraging artificial intelligence (AI), and balancing data-driven efficiency with creativity are shaping the future of marketing and brand-building.    Klarna is a financial technology company that is well-known for its "buy now, pay later" (BNPL...

Sean Downey is the president of Americas & G lobal P artners at Google, overseeing the company's expansive advertising business, including Google Search and YouTube. With a background rooted in the earl iest days of digital marketing startup s and leadership roles at DoubleClick and Google, Sean draws on leadership lessons learned from his father , particularly the importance of creating a workpla...

Andrew Messina is a Senior Vice President at Disney Advertising. He began his career on the agency side before moving into daytime sales at ABC, then advancing to a primetime senior account executive role, and ultimately rising to his current position. For the past 17 years, Andrew has led all brand advertising initiatives at Disney Advertising, including linear, programmatic, and addressable camp...

Each year, top creative minds gather at the Cannes Lions Cannes Lions International Festival of Creativity for a week of i nnovations , awards, and candid conversations about the future of marketing. Over the next month, you will get exclusive insight into the latest trends and stories shaping the industry through interviews with leaders from some of the world's most influential brands, including...

Are your ads landing with consumers?   According to iHeartMedia's "The New American Consumer 2.0" study , 44% of Americans feel ignored by most media and advertisers  . 1   In today's episode, Alan chats with Gayle Troberman , e xecutive a dvisor at iHeartMedia, about the gap between marketers and consumers, ways for marketers to bridge this gap, and the marketing principles that stay consistent d...

How do you determine your product's market value beyond its features?   In today's episode, Alan and Sjoerd Handgraaf, Sharetribe's chief marketing officer (CMO), discuss Sharetribe's origins, product evolution, and how Sjoerd's team identified its ideal product positioning by evaluating the true value it provides to marketplace founders. Sjoerd shares insights into the unique dynamics of building...

Can s treetwear be made with zero plastic ?    Eric Liedtke says it can be , and he is on a mission to systematically change the fashion industry by shifting away from petroleum-based materials to plant-based materials. In 2014, Eric was already a leader in the fashion industry as the Head of Sports Performance at Adidas when the issues of micro and nano plastics were brought to his attention. As...

What do executive recruiters look for when placing chief marketing officer ( CMO ) candidates? Why do CMOs have some of the shortest average tenures among the C-suite ?    Richard Sanderson has spent nearly his entire career as an executive recruiter . He began as an intern at Russell Reynolds Associates in the United Kingdom , then eventually join ed them full-time , and was relocated to the Unit...

What lessons can marketers learn from Taylor Swift 's massive success ?   In today's episode, Alan Hart talks with Kevin Evers , senior editor at Harvard Business Review and author of the book There's Nothing Like This: The Strategic Genius of Taylor Swift, about the branding and strategy lessons marketers can learn from th e record-breaking artist . He reveals what prom pted him to write about Sw...

What if you could know how new creative would perform before you invest in it? This is the exact functionality Adobe's latest creative intelligence tools are working towards.    In today's episode , Alan chats with Ed Kennedy, group product marketing manager at Adobe, to explore their new G enerative AI ( GenAI ) tools . These tools provide a gateway for marketers to scale the impact of Gen AI whi...

Ryan Fleisch is the h ead of product marketing for Adobe Real-Time Customer Data Platform (CDP) , and audience manager at Adobe. He is also a recent first-time girl dad and Alan's go-to technology whisperer. Ryan has experience on both the agency and brand sides of digital marketing and has been with Adobe since 2014. His current role, coupled with his previous leadership roles in solution consult...

Kevin Hein is the c hief growth officer (CGO) at GIPHY . He began his print publishing career with Ziff Davis when print and tech were merging . Here, h e learned the fundamentals of strategic selling while working on the PC magazine account. Kevin joined GIPHY in August 2024 and has since been instrumental in transforming GIPHY into a unique platform that connects brands with audiences through me...

Mike Manheimer is the chief customer officer (CCO) at Postscript — and a soon - to - be first-time father. Postscript is a short message system (SMS) marketing platform powered by AI, designed to help e-commerce brands within the Shopify e cosystem build personalized connections with their customers to drive revenue. Mike entered the SaaS world straight out of college at a startup called WebPT , w...

Tariq Hassan is a proud girl dad, a transformational leader, and the  chief marketing and customer experience (CX) officer at McDonald's USA . Before joining McDonald's, Tariq spent over 20 years in global marketing, communications, innovation, and consumer insights . Before moving into his first chief marketing officer role at Petco, he held marketing and brand leadership roles at HP, Omnicom Gro...

Jenn Garbach is the c hief m arketing o fficer at PNC Bank, where she leads a team of approximately 200 marketing professionals. Her team focuses on brand and line-of-business marketing, paid and social media, direct marketing, and digital marketing strategies. She also helps oversee the bank's relationship with Arnold Worldwide, PNC's integrated marketing and advertising agency of record. With ov...

Tom Klein is the Chief Marketing Officer at Matterport. He brings more than 20 years of experience spearheading marketing efforts for some of the world's leading brands and has a passion for operating at the intersection of marketing and technology. Before Matterport, Tom served as the Global Chief Marketing Officer of Mailchimp, where he led the company's go-to-market efforts and the brand, produ...

Andy Lopez is the Senior Vice President and Head of North America Marketing at Behr and proud father to three children under the age of eight. At Behr, Andy leads the Brand Marketing department overseeing global B2C and B2B brand strategy, creative, media, PR, design, digital, innovation, consumer experience, and research. As the youngest Global Head of Marketing in Behr's 75+ year history, Andy h...

Mary Cleary is the VP of Marketing, Communications, and Public Policy at Neara . Under her leadership, Neara has grown from its Australian roots to establish significant presences in Europe and the U.S. Mary's unique approach to marketing in risk mitigation reflects her deep sensitivity and empathy, honed through her diverse career journey. Beginning in mergers and acquisitions at Rothschild, Mary...

We have a new look and name, Marketing Beyond with Alan Hart, brought to you by Deloitte Digital. Our previous series, Marketing Today, has evolved into something even bigger and better. We've expanded our team and boosted our global support to bring you the great content you love, plus so much more. Marketing Beyond will take you on a deeper journey into the future of marketing. We'll continue to...