Marketing and Margaritas

Today’s episode we are going to be discussing Instagram Do’s and Don’ts for business owners in 2022.  We cover everything you, as a business owner, should be doing to get leads and increase your sales on the app, as well as build your brand, community and awareness in your industry.  We also highlight common themes we see business owners doing, that may actually be stopping them from suc...

In today's episode we had the pleasure of interviewing Yovanka Loria - the founder of Yovanka Loria Extensions where she shares her experience and business and marketing strategies she implemented to establish her multi-million dollar business. Yovanka calls herself an ‘accidental entrepreneur’. After 25 years of hairdressing, she opened up a home salon in 2017 and started exploring the concept of...

Is there a difference between an influencer, a content creator, or a brand rep? What are those differences, and how do you define each? What terms should you search for when you’re looking for someone who can create beautiful, engaging, and persuasive content for your business? In today's episode we break them all down so you can understand which is most relevant and is going to help market your b...

It’s your website's job to do the selling. Conversion rate optimization (CRO) is a set of marketing tactics for increasing the percentage of your website traffic that makes a conversion. It uses the psychology of persuasion in design to encourage people to take a desired action. While boosting your traffic can generate more sales, it’s just as important to focus on turning your current traffic int...

In today's episode we discus five reasons why your product or service isn't selling and what to do to turn that around! So grab your pen and paper and your margaritas, this episode is a juicy one! Ps. have we got social yet? Come say hello over on Instagram!

In today's episode we discus the four stages you need to focus on to have a successful launch.  Each stage plays its role in how successful the launch of your product, service or business will be and none of them should be skipped. Enjoy! _________ Follow us on socials!

Want to stay ahead of your competitors? I mean of course you do... The more customers you have, the higher your market share... The more sales you have, the higher the chances of making more profit! But how can you stay ahead of the competition? In today's episode we give you four ways you can stay ahead of your competitors! Want to connect with us between episodes? We would love to hear from you!...

In this episode we dive into common Instagram mistakes that we see that could be stunting your business growth and also your sales. Enjoy! Social links: Marketing and Margaritas Ruby Consultants Made Creative Co

In today's episode we are discus our 15 tips to best optimise your Instagram for business success!  These 15 tips help you set up and use your Instagram account to attract qualified leads, convert them to followers and nurture them all the way through to the point of sale. Enjoy! Instagram Links: Marketing and Margaritas Ruby Consultants Made Creative Co

In this episode we share our ultimate 6 step email email welcome sequence for you to use in your business! We go through why it's so important for every business owner to have a welcome sequence set up and give you an easy template for you to use! Enjoy! Ps. are you following us on social media? https://www.instagram.com/marketingandmargaritas_/  

Today's episode is all about building your email list and how to get is seen (and signed up to!) by hundreds of prospects.  We speak a lot about social media, and how it’s a perfect place to connect with your ideal clients but we shouldn’t just be focusing on building our business on a platform we can’t control. We need to build a list because it's an audience we 'own' but it's also a much wa...

We are so excited to bring you this episode with Mandy & Megan – the dynamic duo behind Megan Potter – a successful organic skin and hair range that focuses on affordability, sustainability and products that their customers actually want. In this episode we discus the power of influencer marketing, the challenges of creating a product-based business and how Megan Potter went from an idea of ma...

In today's episode we discus the essentials for building your tech stack.  Tech is super important for so many facets of your business - it helps you automate your sales and marketing along with your processes - which saves you a ton of time and energy and it provides a more seamless experience for your customers. Today we go through what tech your business needs and discus different (tried a...

In today's episode we discus how to build that know, like and trust factor with your audience and how to connect with them at each stage of the buyer's journey. We talk about which content is needed for each stage and give real-life case studies so you can relate each stage to your business. Want to connect with us outside of the podcast? Come and say hi to use over on Instagram at @marketingandma...

No matter what you sell, getting prospective customers to buy doesn’t happen in an instant. Very rarely do people see an ad, a post and think yep I am buying. Instead, the sales process unfolds in stages - warming up cold prospects to the idea of spending their money on your products/service and priming them for purchases in the future. In this episode we discuss types of funnels you can implement...

Welcome to the Marketing and Margaritas Podcast! In our first guest episode we interview Malissa Fedele from Get it Girl Nutrition who built her success around her personal brand which has opened up a number opportunities - from working with well known brands, launching multiple businesses and her very first product that is launching very soon! We cover what is needed to build a successful persona...

Whether you are a start-up or scale-up business, we have put together a 5 step formula for you to follow when mapping out your strategy. Perhaps you have a brilliant business that has relied on word of mouth for some time now but you know that pool is drying up and you need a solid strategy to launch into… Or you have a new business idea that you know is going to change the world but have no clue...