Marketing and Education

Charlene Blohm , CEO of Charlene Blohm & Associates (CBA) provides best practices for branding, PR, content marketing, earned and paid media, and much more.

While Adina Sullivan-Marlow may not have worked at every possible job in education, she's certainly done a lot. Currently a Coordinator in the Teacher Effectiveness and Preparation unit under the Human Resource Services Division of San Diego County Office of Education, Adina sits down for an instructive chat that includes what EdTech companies could be doing better, the career possibilities and pa...

Laura Thomas , Director and Core Faculty of the Experienced Educators Program at Antioch University New England (AUNE), explains the Critical Skills Classroom, as well as advocates for teachers in the current climate of hostility toward public education.

EdTech is more than a market sector. By the nature of its market, any successful EdTech company benefits from authentic engagement with the education community. Joyce Whitby , a veteran industry marketing consultant, sits down to talk about ground zero for market-to-community interface: education conventions. 

In this bonus episode, we share some advice from the amazing guests at our 2022 ISTE party. You'll hear from 12 of our party guests, ranging from 5th-grade Teachers to Integration Technology Specialists to EdTech CEOs, each of them sharing their wisdom as we enter the new school year.

Susan Bearden, the Director of Digital Programs for InnovateEDU and the leader of Project Unicorn, discusses data interoperability, how EdTech is playing catch-up with other data-driven industries, cybersecurity, and the deep value of lifelong learning. Here are a few of our favorite moments from this conversation.

As the founder of Catapult X, a STEM education industry market and product development company, Daylene Long shares her thoughts on current STEM trends, student confidence, equity in teaching, and the future of STEM education. 

People often assume that educators are born walking a linear path toward their profession. Yet William "Coach" Jeffery became the principal at Columbia High School in West Columbia, Texas through an unpredictable journey of self-discovery. In this episode of All Things Marketing and Education, he sits down to reflect on a life of readjustment and learning as he overcame childhood dyslexia, struggl...

As a passionate technology integration specialist, Lisa Highfill has spent almost three decades bringing innovation and engagement to the Pleasanton (California) Unified School District. For this episode of All Things Marketing and Education, she sits down with Elana Leoni , CEO of Leoni Consulting Group, to share stories about two remarkable accomplishments: a teaching tool called HyperDocs and c...

Rachelle Dené Poth, a Spanish and STEAM teacher from the Pittsburgh suburbs, and truly does all things education. She’s an award-winning EdTech advocate, author, world-renowned presenter, thought leader, PD coach, EdTech consultant – and she even holds a law degree! Rachelle found time to sit down with Elana Leoni, CEO of Leoni Consulting Group, to discuss a wide variety of topics, including the p...

What is go-to-market (GTM) strategy, and why do you need one if you're serious about marketing anything? Elana sits down with Rebecca Shaddix, a marketing expert with a passion for education, to look at the basics of identifying your market and crafting a message that will speak directly to the needs of your target audience.

Trends and events over the past few years have made it clear that timely school communications – teacher-to-students, teacher-to-parents, district-wide – are critical. Since 2011, Remind has worked toward meeting that need, and Quenton "Q" Cook, this mobile messaging platform's CEO, sits down with Elana Leoni, CEO of Leoni Consulting Group, to talk about all things SMS, the evolution of a technolo...

A meaningful community supports and inspires, and Clara Galán is all about doing just that for EdTech companies. Clara, who helps lead global educator community programs for Creative Cloud at Adobe for Education , sits down with us to talk about community, creativity, and technology's role in both.

When it comes to walking the talk of equity in education, it's hard to find a better example than Jose Vilson . He's a math teacher and coach; a speaker, activist, and author; and the executive director of EduColor . Elana Leoni , CEO of Leoni Consulting Group, sits down with Jose for a lively discussion about mathematics as a key to social justice; the stories that people need to tell, hear, and...

Elana sits down with Steven Anderson, a thought leader in EdTech and educational transformation, to discuss the upcoming International Society for Technology in Education (ISTE) conference and how to navigate many education conferences. Steven, who attends 30-40 conferences every year, advises how to get the most from a large event like ISTE.

Shana Bull and Elana review their takeaways from the 2022 Social Media Marketing World (SMMW), including new social media trends and localized marketing tips. Shana also shares marketing lessons as a children's book author. 

Elana sits down with Jacob Hanson , CEO and Storyteller at PRP Group . Jacob had a lot to say about EdTech companies and their interactions with the market they serve, including how they can understand and improve that dynamic for everyone involved.

In this episode, Dr. Beth Holland , a Partner at The Learning Accelerator (TLA), talked with Elana about the nuances and challenges of achieving digital equity, explains why the most successful EdTech products are often the simplest ones, reframes “learning loss” as “unfinished learning,” and so much more.

Elana Leoni, CEO of LCG, spent eight years at Edutopia , whose founder is George Lucas. One of the things he would say over and over again was that, "Education is the single most important job of the human race" and that "The most powerful element in education is the teacher. Nothing will ever compete with that." In that spirit, our Teacher Appreciation episode of All Things Marketing and Educatio...

Elana sits down with Meredith Allen, Head of Customer Happiness at Soundtrap, in this episode of All Things Marketing and Education . The conversation covered a lot of ground, including Meredith's path from teaching to EdTech, working in a role that engages her in yet removes her from education, and how the EdTech industry could become a player in education reform.

In this episode of  All Things Marketing and Education , Elana sat down with  Rayna Elise Yaker Glumac , the managing principal at RYE Consulting and the founder of RYE Collective. Rayna brings her encyclopedic knowledge of education practice and policy to EdTech to discuss how the pandemic has shifted the dynamics in the education purchasing cycle, knowing how to best implement EdTech p...

Todd Finley , professor of education at East Carolina University, writer, and creator of Brain Blasts, downloadable infographics filled with best practices for educators, chats about gamification, student engagement, the guiding principles of game design, and so much more.

In this episode of All Things Marketing and Education , we sat down with Tracy Selock, who teaches gifted and talented fifth- and sixth-graders in Kankakee, IL, and is an adjunct professor at Olivet Nazarene University, and a founder of the Nourished Teachers Facebook community. Elana Leoni, CEO at Leoni Consulting Group (LCG), chatted with Tracy about what it’s like to teach in the pandemic's thi...

This episode of All Things Marketing and Education introduces Serena Robinett , an Education Specialist at Soundtrap , a collaborative, cloud-based recording studio that enables students to create music and podcasts. Elana Leoni , CEO at Leoni Consulting Group (LCG), chats with Serena about all of the things about social-emotional learning (SEL) including how it should serve students of all cultur...

In this very special episode of All Things Marketing and Education , our team got together to celebrate Leoni Consulting Group (LCG)’s fifth anniversary. We discuss what we’ve learned together and share our passions and insights from these five years. We hope that sharing a little bit about our journey at LCG inspires you to reflect on your own journey and maybe even take a risk or two, because no...