Marketing and Education

In this week’s episode of All Things Marketing and Education , we sit down with  Shawn McCusker , Senior Director of Professional Learning at EdTechTeacher , to explore his fascinating journey in the field of education technology. Shawn shares insights on EdTech trends, separating hype from reality, and how he, in leadership positions, selects and prioritizes technology for educational impact...

Join Elana Leoni on All Things Marketing and Education as she delves into the unique world of EdTech sales with CEO and founder of Fuel Sales, Dan O'Reilly. In this episode, they explore the intricacies of selling to schools and districts, emphasizing the mission-driven nature and the collaborative culture within the education space. Dan offers valuable insights for successful sales in EdTech for...

In this episode of All Things Marketing and Education , Elana welcomes Henry J. Turner , an award-winning high school principal and co-author of Change the Narrative: How to Foster an Anti-Racist Culture In Your School . They discuss the importance of tackling systemic racism in educational spaces, setting boundaries, and the role of educators and EdTech in promoting diversity and inclusion. Disco...

This week, we sit down with Jeremy Dulle , Founder and President of Spring Rock Partners, and a growth strategist, go-to-market advisor, and business developer with over 25 years of experience. Join us as we dive into the unique business of EdTech, exploring strategies for growth, the importance of diversification, and the delicate balance between educator perspectives and business objectives. We’...

In this week’s episode of All Things Marketing and Education , we’re joined by Katie Boody Adorno , CEO and Founder of Leanlab Education , a nonprofit research organization dedicated to studying and advancing transformational education innovations. Katie guides us into the fascinating world of co-designed education innovations and unpacks the power of community-building in the education space. She...

In this week’s episode of All Things Marketing and Education , we sit down with Samia Zaidi , the Managing Director of Program for Along , a free online platform that strengthens teacher-student relationships and highlights student voice in the classroom. During our discussion, Samia explores helpful tactics to create impactful teacher-student relationships, how these dynamics shape school culture...

In this week’s episode of All Things Marketing and Education , our host Elana Leoni sits down with AnnMarie Baines , founder and executive director of The Practice Space, which helps youth and adults in the Bay Area speak in a clear, engaging way that represents who they are and what they care about. AnnMarie also recently coauthored a book, “Amplify Student Voices,” which explores how to cultivat...

In this episode of All Things Marketing and Education, your host, Elana Leoni, sits down with the brilliant and compassionate Salleha Chaudhry, former Head of Education Modernization at Meta. We follow Salleha's incredible career journey, where neuroscience, nonprofit work, and tech collide in the realm of education initiatives. They explore the vital significance of bringing educators to the fore...

In this episode, Austin Rhodes, the president and co-founder of Rhodes Branding, explores the world of branding in the education industry and delves into what it means for educators and EdTech brands to create and invest in their own brands. For resources mentioned in this episode, visit the show notes here: leoniconsultinggroup.com/48 Link to our 2023 EdTech Marketer's Planner: leoniconsultinggro...

We chat with Thomas Rodgers, Vice President and Head of K-12 Communications at Whiteboard Advisors. Thomas is an expert in leveraging earned media, brand storytelling, and influencer engagement to advance educational missions, with a particular emphasis on K-12 education. This conversation delves into how EdTech companies can effectively collaborate with the media, exploring successful strategies...

During Teacher Appreciation Week, the LCG Foundation launched an initiative aimed to support and recognize U.S. educators by using the #ClearTheList to fulfill as many teacher wishlists as we could. In this very special bonus episode of All Things Marketing and Education, Elana sits down with Porter Palmer and William (Bill) Trinkle, LCG Foundation team members who were the boots on the ground of...

Elana sits down with award-winning digital innovator, educator, speaker, and author Shelly Sanchez Terrell, covering topics such as AI, ChatGPT, technology integration, teacher time-saving tips, and digital wellness. Shelly's expertise and extensive experience in training teachers globally make her insights invaluable as we explore the transformative power of EdTech. Don't miss this engaging discu...

In this episode of All Things Marketing and Education, Elana Leoni talks with Kyle Calderwood, a technology coordinator at Tabernacle School District and Google-certified educator. They discuss “unconferences,” owning professional development as an educator, and game-based learning. Kyle shares his expertise in integrating gaming in the classroom and working with teachers across the country on thi...

In this episode of All Things Marketing and Education, Elana Leoni sits down with educator and author Alex Shevrin Venet to discuss equity, trauma-informed education, social justice, and how both educators and EdTech brands can play a role in creating a more equitable educational system. Alex is the co-founder of the Nurturing the Nurturers Collective, a healing community for educators, and her fi...

The University Innovation Alliance (UIA) is a multi-campus laboratory for student success innovation that helps university leaders dramatically accelerate the implementation of scalable solutions to increase the number and diversity of college graduates. Founder and CEO Dr. Bridget Burns sits down with Elana Leoni, CEO of Leoni Consulting Group, to discuss what it means to collaborate, how to best...

Tony Wan, Head of Platform for Reach Capital, discusses the perks and pitfalls of ChatGPT, the expanding role of artificial intelligence (AI) in EdTech, and how the market is shifting in 2023.

In this special conversation, two of Leoni Consulting Group's team members, Social Media Lead Hillary Trussell and CEO Elana Leoni, sit down to share best practices for using social media to leverage EdTech companies' presence at education conferences. In great detail and with great enthusiasm, they explore what to do before, during, and after the conference. Even if you're new to the convention c...

Eman Haggag , Program Manager at Meta, moved directly to the tech world by way of instructional coaching after 15 years of teaching and integrating K-12 STEM content. She sits down with Elana Leoni , CEO of Leoni Consulting Group, for an inspiring conversation about what it means for teachers to broaden their impact, how to reframe a strong skill set to be relevant for a different industry, and ho...

Dr. Erika Tate, founder of Loravore® Professional Learning and high-energy host of Remix EQ Live, has a long personal and professional history of seeking out and creating equitable learning experiences for women and people of color. She sits down with Elana Leoni, CEO of Leoni Consulting Group, to define instructional equity, suggest how to approach a society-wide problem on a classroom scale, and...

Lisa Schmucki didn't start out as a teacher or intend to be an entrepreneur. Yet as founder and CEO of edWeb.net, she created an award-winning professional learning network that helps educators share their best ideas and practices to improve teaching and learning. Lisa sits down with Elana Leoni, CEO of Leoni Consulting Group, to discuss professional learning, teacher voice and choice, and EdTech'...

Sam Seidel, an internationally known educator, speaker, and author, and the K12 Lab Director of Strategy + Research at Stanford's d.school, sits down to talk about creativity, hip-hop culture, strength through vulnerability, and the joyful feedback loop of self care and inspired results.

Haris Alisic sits down to examine the do's and don'ts of good marketing strategy, identifying your audience through their social media behavior, and how to sift through the data generated by those habits.

In this episode, we introduce The LCG Foundation, a nonprofit organization that exists to better the lives of educators by providing direct-to-educator grants. We discuss how the Foundation began, our mission, and what we’ve accomplished so far. We also reveal some high-level findings about the K-12 education grant space AND at the end of the episode, we announce something super special for Giving...

Whether you're an EdTech startup navigating cybersecurity issues or an educator concerned about privacy and safety when purchasing EdTech products, listen to Emily McDonnell , VP of Trust and Safety at Remind. Emily sits down to talk about the Safety by Design principle, how to navigate and understand a privacy policy, the future of trust and security in EdTech, and why communication around these...

If you want to comprehend the nuts and bolts of content marketing, speak with Annie Teich . A highly regarded writer and EdTech industry marketing communications specialist, Annie sits down with Elana Leoni, CEO of Leoni Consulting Group, to explain the goals of content marketing, the differences between education and other market sectors, and some basic copywriting best practices. Annie mentions...