Marketing and Education

In this episode of All Things Marketing and Education , we meet Katie Test Davis , Founder of Forthright Advising , a national PR and communications firm focused on organizations that love kids. Elana Leoni , CEO at Leoni Consulting Group (LCG), sits down with Katie for a spirited, inspiring conversation about harnessing the power of narrative, identifying relatable characters and core stories, an...

In this week's episode, we sit down with Sandro Olivieri , Executive Director of Project FoundED , a community of EdTech founders committed to empowering entrepreneurs and educators to rethink the EdTech landscape. During our chat, Sandro talks in detail about how EdTech is different from other business models, how the pandemic has been a mixed blessing for the industry, and reminded us all to kee...

We're excited to kick off the New Year with the unique perspective of Jason Torres Altman from TerraLuna Collaborative . Jason has devoted his entire career to evaluating education programs that address inequity in schools and communities. In this conversation with Elana Leoni , CEO at Leoni Consulting Group (LCG), Jason discusses the power of data in education and EdTech, the expected results of...

In this episode of All Things Marketing and Education , Elana sits down with Dr. Sarah Thomas, a Regional Technology Coordinator in a large district in Maryland, and the founder of EduMatch , a charitable organization that empowers educators to make global connections across common areas of interest. During this discussion, Sarah reveals some of the biggest challenges in K-12 education today; she...

This episode, Elana sits down with Monica Burns, Ed. D , an EdTech consultant, curriculum consultant, and author. As a former New York City public school teacher, Monica offers helpful tips, tools, and strategies for educators through her blog posts, presentations, podcasts, TikToks, books, and more. Her website ClassTechTips.com and her podcast Easy EdTech help educators integrate classroom techn...

In episode five of All Things Marketing and Education, Elana sits down with Chris Walsh, an educator, media producer, and entrepreneur passionate about using digital tools to bring large-scale innovations to teaching and learning. Throughout this conversation, Chris explains how EdTech marketers can meaningfully engage with educators right now and explores his personal impact while working both in...

This week, Elana sits down with Nick Provenzano, an educator of over 15 years, technology integrator, makerspace director, speaker, and author. During the chat, Nick emphasizes the value of connections between educators, opens up about the importance of normalizing conversations about depression and anxiety in education, and provides tips for educators on how to collaborate with EdTech brands. 2:3...

This week, Elana sits down with Lily Jones , a curriculum developer, education writer, and social media strategist. After seven “inspiring and exhausting” years as a first grade and kindergarten teacher, Lily took her passion for innovative education outside of the classroom and documented how she exactly did it. She now empowers thousands of educators to do the same on her website and her communi...

In this episode, we sat down with Adam Bellow, co-founder, and CEO of Breakout EDU, and an EdTech entrepreneur and technologist. Adam gives his best advice for educators who are considering transitioning into EdTech, provides insight on how EdTech brands can successfully communicate with their educator audience, and discusses some of his philosophies on how to create genuine solutions for classroo...

This week, in the very first episode of our podcast, we play some inside baseball with Elana’s partner in crime Porter Palmer. Although we are all life-long learners, we would say Porter is an expert in community building and authentic communications. Porter is in her third year of working with Leoni Consulting Group (LCG), most recently as the Director of Joy. Porter spent her early career as a s...

What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that  can significantly...