Marketing Alpha

Joe Jonovich is a Board Certified Entomologist, UF faculty member, and consultant whose clients include Royal Caribbean, Norwegian Cruise Line, and some of the top pest control companies in the country. He is also a certified expert witness who has testified in multi-million dollar cases. In this episode, Joe breaks down what most pest control operators get wrong, from termite inspections to servi...

In this episode of Alpha Marketing , Aaron reveals how local businesses can leverage social media to drive massive growth. You don’t need to be a social media expert, but with just 30 minutes a day and the right strategies, you can take your business to the next level. Aaron walks through three powerful, easy-to-implement strategies that will boost your local SEO, optimize your content for better...

Your ads are live. Your content’s consistent. Your SEO is solid.  But your pipeline? A ghost town. In this raw and tactical episode, Aaron rips the curtain off one of the biggest silent killers in business growth: a funnel that’s leaking leads and losing trust. You’ll learn why today’s buyers don’t move in straight lines—and why your funnel shouldn’t either. Inside this episode: 🚨 The red fl...

In this episode of Marketing Alpha , I’m sitting down with JT Edgren, a true titan in the home inspection industry! JT is the mastermind behind Central Florida Building Inspectors (CFBI) and Elite Mold Services, two companies that have transformed the way people approach home inspections. With over 25 years in the business, JT’s insights into scaling a service-based business, diversifying offering...

In this episode of Marketing Alpha , we're diving deep into the marketing metrics that actually matter —and the ones you can ignore. Joining me is Molly Shoemaker from RTC Accounting , a financial expert helping businesses scale through smart financial strategy. 🔍 What We Cover: ✅ The most important marketing KPIs , including conversion rates, CAC, ROI, and LTV. 💰 How to budget for marketing su...

Susan Bentley, CEO of Bentley Home Inspection and business coach at InspectionGo, shares how she transformed a family business into a thriving company covering multiple regions in rural East Tennessee and parts of Virginia by blending traditional values with modern growth strategies. • Creating business growth in rural markets requires relationship-based marketing and community involvement • Hosti...

Aaron sits down with Mark Hummel, CEO of Inspector Empire Builder (IEB), to unpack how inspection businesses can unlock rapid growth, profitability, and time freedom. With a background in emergency services and nearly two decades of leadership experience, Mark brings a unique perspective to coaching business owners—turning chaos into systems and helping technicians become strategic leaders. They d...

In today’s endless stream of digital content, how can brands stand out in a meaningful way? In this episode, we dive into the concept of **digital content consciousness**—creating and sharing content with awareness, purpose, and responsibility. I’ll explore how brands can develop stronger, authentic connections by understanding their audience's needs and emotions and discuss practical strategies f...

Ever wondered what it takes to build a successful business in a niche market? Join us on Alpha Marketing as we chat with Tampa Bay Septic about the ups and downs of scaling a septic service in the competitive Tampa Bay area. We'll dig into their early challenges, hiring struggles, marketing lessons (including a partnership gone wrong!), and even some hilarious "septic stories." Plus, they share in...

What if you could dominate your local market on Facebook without spending a single dollar on ads?  Meet Jasmine Almeter of Jasmine PestPro , the face of a hyperlocal marketing empire that runs on pure personality and zero paid spend. From her early days at Verizon to building a pest control brand that now hits 200,000+ impressions per month , Jasmine is living proof that service businesses ca...

In this episode, we’re tackling a critical reason your Google Ads might not be delivering the ROI you expect—ignoring Customer Lifetime Value (CLV) in your ad strategy. Aaron breaks down why understanding CLV is essential for business owners and marketers who want to maximize their ad spend. You’ll learn how CLV ties into your Customer Acquisition Cost (CAC), how to work backwards from CLV to dete...

We reveal our complete Google Search Ads setup process, breaking down the exact strategy we use for clients. This special episode celebrates nearly a year of the Marketing Alpha podcast by sharing insider knowledge that many agencies keep secret. If you're interested in working with a professional marketing agency that follows these principles, visit wolfpackadvising.com/proposal to speak with one...

In this episode, we dive into how AI can revolutionize your business operations and customer interactions. Learn to identify key opportunities for AI, prepare your team for seamless integration, and measure success to ensure it delivers impactful results. Discover actionable insights to streamline routine tasks, enhance efficiency, and create exceptional customer experiences. Whether it’s automati...

Ever wonder why some Instagram Reels take off while others barely get views? It’s no accident—Instagram’s algorithm loves trending audio. In this episode of Alpha Marketing , host Aaron breaks down how you can use trending sounds to get more engagement, more views, and ultimately, more customers. You’ll learn: ✅ Why trending audio gives your Reels a free algorithm boost ✅ How to quickly find the...

Most small businesses struggle to grow—not because they lack effort, but because they confuse two critical functions: marketing and sales. In this eye-opening episode, we’re breaking down the key differences between marketing and sales, how they complement each other, and why misalignment can cost you customers and revenue. You’ll learn: 🎯 The unique roles of marketing (attracting leads) and sale...

Tired of wasting money on Google Ads that don’t convert? In this episode, Aaron breaks down the real reasons your ads aren’t working — from weak landing pages and poor targeting to ignoring customer lifetime value. Learn the key fixes you can implement today to finally get a return on your ad spend. Whether you're a business owner or a marketer, this no-fluff episode will give you the clarity (and...

Aaron Shishilla sits down with Nathan Lippincott , founder of Knockout Inspections and a Certified Master Inspector, to unpack how he scaled his company from the ground up. Nathan shares his journey from growing up in a construction family to launching Knockout Inspections in 2013, building a reputation as a trusted authority along the Gulf Coast. He reveals how Fortified inspections became 60% of...

What’s it really like to build, scale, and sell your own home inspection company? In this episode of Marketing Alpha , Aaron sits down with Austin Hintze — former CEO of Waypoint Property Inspection and co-founder of WolfPack Advising — to share the full story. From helping his dad’s small inspection company grow through smart marketing, to stepping into the CEO role, to ultimately selling the bus...

The #1 tool every small business owner is overlooking: your personal brand . Forget just promoting your business—people want to buy from people. Your face, your voice, your story are more powerful than any logo or tagline. Aaron breaks down: What a personal brand actually is (and why it matters) The hidden cost of not having one How it builds trust, separates you from the noise, and drives growth...

 In this episode, we dive into essential strategies to keep your brand at the forefront of social media trends. Discover the importance of staying updated, learn proven methods to track and leverage trends, and explore how to implement these insights into your marketing strategy. Join us as we emphasize continuous learning and adaptation to maintain a competitive edge. Tune in and subscribe f...

In this episode of *Alpha Marketing*, we dive into "SEO Secrets for Small Business Success." Aaron uncovers powerful strategies to help your small business rank higher in search results, drive more traffic, and increase revenue. Whether you're a beginner or looking to refine your SEO game, this episode covers essential topics like keyword research, on-page optimization, local SEO, content creation...

Michael Cooney, co-founder of WhatConverts, unpacks the hidden power of lead tracking and marketing attribution. Michael shares his journey from building gold mines in Africa as an engineer to building one of the most trusted SaaS platforms for marketers. We explore: Why most businesses measure the wrong marketing metrics (and how it kills ROI). How WhatConverts helps agencies and businesses tie e...

If your business depends on you to generate every lead, send every email, and write every ad—then you don’t own a business… you own a job. In this solo episode of Marketing Alpha , I’m breaking down exactly how to build a marketing engine that keeps running—even when you’re on vacation, asleep, or focused on the bigger vision. This is about creating scalable systems that generate leads, nurture pr...

I sit down with someone who’s not just my dad—but also one of the most dominant forces in Brevard County’s service industry. He’s built three successful companies: a home inspection business, a pest control company, and now a roofing company. And he did it all without massive ad budgets. We unpack how he built each business from the ground up, the mindset that helped him win in saturated markets,...

Is SEO dead in 2025? Or are we just doing it wrong? In this episode of Marketing Alpha , I’m pulling back the curtain on what’s actually working in SEO today—and what’s a total waste of time. I’ve run SEO campaigns across hundreds of small businesses, and I’ll be honest with you… most people are stuck in 2015. We’ll dive into: Why SEO isn’t what it used to be—and why that’s not a bad thing What’s...