Marketing Alpha

Google’s AI Mode is here — and it’s not just an update, it’s a complete overhaul of how people search online. If your business depends on Google traffic, this episode could save you thousands. In this episode of Marketing Alpha , I break down exactly what AI Mode is, how it’s already reshaping user behavior, and why small business websites are losing clicks even as impressions go up. You’ll hear h...

In this episode, we dive into Google Local Service Ads (LSAs), a powerful tool for local businesses looking to stand out in search results and attract more customers. We'll explore what LSAs are, why they’re essential for your business, and how you can achieve scalable growth with a well-optimized LSA campaign. Expect a step-by-step guide on setting up your profile, choosing the right service cate...

🎙️ Marketing Alpha: Personal Branding, Sales, and Cold Calls with Trandon Join us for an insightful episode of Marketing Alpha featuring Trandon, a sales powerhouse from Secure24, ADT. In this episode, we dive into the secrets behind his success in personal branding, sales strategies, and cold calling—essential tools for dominating the home inspection and alarm lead space. Here’s what you’ll learn...

SEO isn’t dead — but the rules have changed. AI is reshaping search, and small businesses can’t rely on the old SEO playbook anymore. From Google’s AI Overviews to the rise of zero-click searches, the way people find and trust businesses online has shifted. Here’s what you’ll take away: ✅ Why clicks are disappearing — and what matters more now. ✅ How to structure content so AI cites your busines...

In this episode of Marketing Alpha, we dive deep into the strategies behind creating high-impact short-form videos. Whether you're trying to boost engagement, grow your brand, or drive more conversions, having the right structure for your videos is key. I’ll break down the ideal format for grabbing attention, holding viewer interest, and delivering a powerful message—all in under a minute. If you’...

Want to double your traffic, phone calls, and sales —without spending a dime more on ads? In this solo episode, I’ll walk you through exactly how to rank in the top 3 spots on Google Maps (aka the Local Pack)—and how to stay there . You'll learn: Why the Local 3-Pack dominates local search results The exact steps to optimize your Google Business Profile How to get more 5-star reviews (and why they...

Ever searched for something on Google, found your answer instantly, and never clicked a single link? That’s zero-click marketing in action, and it’s reshaping how businesses approach digital content. In this episode of Alpha Marketing , we break down: ✅ What zero-click searches are and why they matter ✅ The impact on website traffic and traditional SEO strategies ✅ How businesses can still win...

In this episode of Alpha Marketing , we dive into the new frontier of AI with Apple Intelligence. Think of it as Siri on steroids—now equipped with ChatGPT integration and a host of productivity-boosting tools. From generating images and summarizing webpages to taking notes on your calls, Apple Intelligence aims to revolutionize how we interact with technology. Launching with iOS 18.1 on the lates...

In this episode of Marketing Alpha , we sit down with Eric Bassett to explore the strategies behind building a pest control company that thrives in both customer satisfaction and operational excellence. From his beginnings in door-to-door sales to co-owning Natura Pest Control, Eric shares insights on: Transitioning from traditional sales to digital marketing channels Implementing effective team t...