Marketing Agency Exposed Podcast

Summary: Understanding the importance of great content creation is the first step in moving towards a killer content strategy- everyone knows they should be doing it, but prioritizing content creation over client work isn't always the most appealing prospect. In today's episode, we dive into the DEEP value in creating your own content and how the process has worked for us in our own agencies.    T...

Summary: In today's episode, we talk with Chris Brewer about the challenges his agency has faced since March of 2020. Chris breaks down the steps he and his team took to gain stable financial footing early on, the way that their team culture and mindset has impacted their client relationships throughout the pandemic, and the value that comes from creating loyalty with your team and clients in hard...

Summary: In today's episode, we're breaking down the "image" of a giant advertising office with a giant team vs the reality. We hit on the pain points of proving yourself to new clients, managing dynamic work preferences in a changing work landscape, and the deep, long-lasting benefits of a blended team with varied levels of experience. How do you determine which roles require a full-time employee...

Summary: Last episode we got to hear our guest, Taylor Watt, discuss her experiences working for various agencies. They have ranged from horrible to great. Today we're talking about what we can practically do (and what we have done) to create a genuinely great company culture. Different personality types and management styles have to be taken into account along the way. Our guest Taylor Watt share...

Summary: Today's episode we're diving into the various experiences of Agency culture with guest Taylor Watt, Marketing Manager at Metacake. After changing lanes from teaching to advertising, she began working for a large agency with a long history and big name. The experience wasn't pleasant, to say the least, and after a tumultuous learning curve she found her place at Metacake. Today we're talki...

Summary: Having an awesome project management system in place is just the beginning- there also have to be processes in place to track every bit of work that your company is doing for it's clients. You can have all the tools you want, but if no one uses them or people HATE to use them, they won't ultimately work. Creating an incredible product for your clients that is also profitable for your busi...

Summary: Maintaining a steady profit margin is the key to a healthy, stable business. It's how you survive in downturns, how you invest in innovation, how you market, and more. The classic model in the agency world revolved around tracking billable hours and racing towards commodification at every turn- today we are opening up about creating profit without losing sight of the human component of yo...

Summary: In our last episode we started to unpack the current media buying model and discuss why we believe it's no longer effective. In this episode we start to practically discuss what a re-engineered advertising model could look like for our agencies. We all know there is no perfect model, but there is a better one. One that takes into account the various platforms skills required, creative ref...

Summary: In our coronavirus world, more and more businesses are turning to agencies for digital advertising. But the old model of percent of ad spend has a TON of flaws. It's misaligned with the client, it doesn't account for creative creation, creative refreshes, platform differences, and the list goes on. With the core platforms like Facebook being commoditized left and right, there is an increa...

Summary: We all want new streams of new business, and today's guest shares how they were able to build a healthy business serving other agencies. We've talked about the value of partnerships and collaboration with other agencies as a source of new business before and Oyova is a prime example of that. We also discuss the pros and cons of having business partners. And we get another look at how an a...

Summary: Terms and contracts are overwhelming to begin with. No one wants pages of legal documents, but at the same time clear guidelines are essential to a successful and safe relationship. In some ways this can be the most intimidating part of business ownership, and it's certainly one of the most important. There is a "traditional" route that advertising agencies have taken in the past, but it...

Summary: When we began this podcast, our goal was to share and learn about the questions that many have but few talk about. There may be no more secretive or uncomfortable area among agencies than the topic of pricing. The result of this is many different pricing models, and clients that are comparing apples to oranges. This lack of conversation hurts the entire community. Today we're breaking dow...

Summary: While we certainly don't have solutions for all the issues we face, we know that we are ALL facing similar issues. So, we discuss them openly as well as our current strategies for dealing with them. One big issue is the slow down in B2B purchasing (i.e. agency services). Most companies just aren't starting new projects, even in the most thriving industries. The uncertainty has caused a he...

Summary: When we launched our podcast and put together a list of possible guests, Calvin Nowell was part of that list. And today, the timing is perfect in light of the current social tensions. Calvin is a close friend and has worked in the agency world for a while now. Calvin recently started his own agency called, Cmon Creative (during the Covid-19 pandemic too!), and today we talk with him about...

Summary: Now that everything everywhere has changed, let's ask one of the burning questions: do you even need an office anymore? Would that huge expense be better placed elsewhere? Many companies are abandoning the office completely, so what exactly has changed? Why is it ok to not have an office now where it wasn't 3 months ago? And is fully remote a good thing? Sure, it sounds great to work from...

Summary: In today's episode, we are digging deep into the idea of maintaining a mindset of abundance when scarcity is all around. Ecommerce is growing steadily every day, products are being sold online at faster rates than ever before. Online sales alone are up 150% - that's 10 years of growth in just under three months, yet still for most businesses and agencies these times are very difficult. Th...

Summary: In today's episode we have guest Jay Myers, co-founder of Bold Commerce - arguably the world's largest ecommerce app company. Jay shares some of the secrets that have been key to Bold's success as well as the method he uses to set and achieve business goals in any climate with a team of over 300 people. His business is a great example of experimentation, listening to the customer, and adj...

Summary: ROI is more important now yet harder to measure than ever. Because of the uncertain economic climate, time between spending and making a sale has increased for most businesses. At the same time effort and marketing activities have had to completely change course to adapt. ROI is something every business leader (you and your clients) wants to know for good reason. But unfortunately the ans...

Summary: Today's episode is Part 8 of our COVID-19 / Corona series, where we're uncovering the good in the current situation. We've had some amazing guests over the weeks and have some amazing ones coming in the next episodes. Today, we sit down to do a 2 month check-in check-in, focusing on questions like: What are we seeing, feeling, and observing in our clients and in our own businesses? What a...

Summary: Ever wish you could pick the brain of an industry leader who has been around a lot longer than you, has had a lot more success than you, has been down your road before, and is willing to share it all with you? Yeah, we did too. So we reached out to Daniel Brian Cobb, the founder of The Daniel Brian Agency. Dan's agency has won more than 21 Emmy's, advises clients like Papa John's and Disn...

Summary: More than ever, uncertainty from economic conditions caused by Coronavirus/COVID-19 has many businesses frozen in fear. Some for good reason, and others irrationally. Today we are breaking down those obstacles to taking action and sharing how we're trying to "un-freezing" current and potential. We're also talking about how we are marketing our own services in this time. Although there is...

Summary: For most people, especially achievers, the idea of being forcefully shut down and locked home because of Coronavirus sounds like a nightmare. But what if it was actually a gift? An opportunity? How long has it been since you've had time in your calendar? How long has it been since you've seen the end of your todo list? We all like the idea of rest, but we're oversubscribed in every way. M...

Summary: Disruption is fast becoming a theme of our daily lives. As we seek out information to make decisions that will impact our businesses, it is more important now than ever to be in communication with our clients. To not only have a seat at the table, but to be taking charge of those relationships and offering stability to our clients in this time of incredible uncertainty. Brian DeMarco has...

Summary: Are you worried about how you're going to make payroll? Are your prospects not buying? Are you afraid current clients will put things on hold? Are you unsure how to keep SELLING? We have the same questions. While these questions are real, the key is to LEAD well through the turmoil and find the opportunity in it. Doing that will separate you from the rest. When everyone is running around...

Summary: In this episode, we have our guest, Dominic Cummins who has been coaching agencies on how to close more business for years. We're breaking down his process for not only getting more leads, but more importantly, closing more business. The key is changing mindsets around the sales pitch process. With a natural gift in sales and a deep desire to see companies succeed and flourish, Dominic di...