Marketing Agency Exposed Podcast

Summary: In this week's episode, we're diving into what it looks like to coach new clients through differentiating themselves. We explain our philosophies on creating a brand that's unique enough to sell. We discuss questions such as: As agencies, how can we help our clients clarify their brand? If a client doesn't know their "why," what's the next step? How can you help clients clarify their true...

Summary: This week's episode explores the mindset behind innovation. Innovation can be hard because it's a long term investment, it's risky, and it takes dedicated time. It's really ANOTHER job, but without it, you're soon dead. We discuss how we maintain motivation to learn and grow, as well as the steps we take toward innovation regardless of circumstances. As agency owners, our mindset is our m...

Summary: We're back this week with part two of our discussion on "The Platforms vs. The People." As agency owners, what changes should we make to protect our clients and ourselves from the whims of mega platforms? The key to becoming unstoppable may lie in having a healthy approach to creativity and innovation. Using platforms in your business isn't bad, it's GREAT, but you must be aware of your v...

Summary: Never has there been more awareness of the power that platforms hold within our society - including our business society. Think about all of the platforms you and your clients critically rely on to do business. It can be downright scary, especially if you haven't considered the path you would take if one of those critical platforms shut you down. But there is a way to win. If 2020 has tau...

Summary: In today's episode we have a special guest- CPA/entrepreneur/real estate investor/genius, Founder and Executive Officer of Integrated Financial Group, Chris Picciurro. Chris shares with us 3 main principles that will help you take control of your business finances. We ask Chris some financial questions specific to service businesses, and try to get just a bit better at managing our financ...

Summary: In today's episode we break down the importance of mental, physical, and spiritual health. We share our experience and secrets in training and putting your health FIRST. We show you why training like a pro athlete will be the key to your success. We also give practical tips on improving physical health, and offer advice for anyone seeking holistic health in their lives. How does diet real...

Summary: Michael Begg is the co-founder of AMZ Advisers, a Guadalajara, Mexico based agency that specializes in Amazon Marketing, Management, and Strategy. We pick Mike's brain on how he wound up being an Amazon marketing agency, the biggest lessons he's learned from his experience, his services structure, and even get into tips for effectively marketing products on Amazon.   Top 3  Curtain Pulls...

Summary: Diversification is a hot topic for us- and for digital marketers especially, the coming years are going to be filled with challenges. Today we talk about our experience with single-platform marketing strategies and share the benefits and drawbacks of focusing on a single channel. We discuss how marketers need to be diversifying away from their laser-focus on platforms like Facebook and Go...

Summary: Happy New Year! Good riddance! See ya 2020! Today we are breaking down our themes for 2021 and how they were shaped in part from the events of this year. We all know there have been challenges and learning curves, major lessons learned, losses, and new opportunities. Today we talk about everything from breathing techniques to reorienting your brain to see opportunity instead of limitation...

Summary: Today we're looking back on the entire year, reflecting on the themes we chose at the beginning of 2020 before we knew anything about lockdowns and pandemics. We are reflecting on how those themes have played out for each of us this year- even if not in the way that we thought they would. We talk about our journeys through the challenging landscape that Covid-19 has created, and how we pl...

Summary: In this episode we discuss how we are approaching normal end of year activities in a new remote-ish landscape in a time where profits may not be as plentiful and parties may not be as comfortable. We talk bonus structures, socially-distance parties (#thumbsdown), the absolute importance of diversification going into 2021, and the systems and processes that are part of creating predictable...

Summary: The process of communicating with clients can be a tricky one to maneuver even in the best of times. Today's episode focuses on experiences with new personalities (sometimes bad) entering on the client side. How do you deal with them? What are the guidelines you use? What are some strategies to win people over? How can you create an environment where your team feels supported and encourag...

Summary: Today's episode focuses on the new landscape of business in Q4 of 2020. This week's episode should be extra good because we did it twice (only pressed record the second time… womp, womp). We dig into this year's sales holiday as customers and as agency owners, talking about the mindset of clients when creating campaigns as what we can take away as Agency leaders. How can you use the same...

Summary: In today's episode Brad shares his experience being sick with Covid-19, giving some first-hand experience. He shares the complexities of recovering and isolating while also running an agency. We talk about areas of vulnerability in your business, the value of having trust in your team, and what he learned about rest while he was sick. We ask Brad a LOT of questions, from details about day...

Summary: In today's episode we break down the process of selling creative services. How you not only make the initial sale, but sell the concepts as well. We share experiences with past clients, challenges we've met along the way, and strategies to overcome those challenges. Helping your client think practically and objectively about something that is potentially so tied to emotion is the key. And...

Summary: Today's guest is Ken's business partner, Bob Strachan. He's here to fill in for Brad and also to dive into the secrets behind what has made his business relationship so successful. It's great to get along with a potential business partner, to have similar interests and produce a successful business. But there is so much more to it than having complementary skill sets. Listen in as we brea...

Summary: Today share their thoughts and pain points around letting people go. How do we keep kindness in mind when letting go of someone who isn't meeting expectations? How soon should you fire someone when you feel that they're not a good fit? When the time comes to have the difficult conversation, what does that conversation realistically look like? And how can you change your processes to creat...

Summary: Ken shares the pressure he's recently felt with several big projects that all require a lot of his time and attention AND they all demand to be the top priority. Brad shares similar experiences, and tells us about time blocking and time management to be intentional about his time. Bob challenges everyone to dig deeper into where the pressure really comes from- is it from others? From inte...

Summary: In today's episode we are diving into finding your WHY and how that's the route to avoiding burnout. We talk about how we've maneuvered our professional experiences over time. We talk about burnout, innovation, the struggle to give yourself space for rest, maintaining boundaries between work and life, and so much more! With a reported 30-35% of professionals reporting job-related mental h...

Summary: Our guest CJ Casciotta is a well-known speaker, author, and Tedx alum. Today we talk about what it means to be weird and how embracing that can propel your business into a truly purposeful venture. Everything you do can be knocked off, but your unique weirdness, cannot. At college in Southern California during the birth of YouTube and the Twittersphere, CJ started out helping people devel...

Summary: Today we're diving into the topic of selling yourself vs selling your business, and the challenges that come with that transition. Passing the baton of getting work done on to your team can be confusing for your clients if not done well, especially after you've been so involved up to that point. Whoever is the front face in the sales role needs to be intentional about how they transition...

Summary: Today we are talking about the challenges of learning to delegate effectively. We all know that freeing up our time to focus on the things that we specialize in is the ultimate way to be effective- nobody wants to be stuck doing things they hate, or things they don't find purpose in or aren't good at. But failure to delegate properly can result in burnout, and not just for you!  It's the...

Summary: What is the ideal skill set, personality, and role for a client relations person? For some, this person is not a value add to the client, and merely manages communication. This can be a slippery slope. For others, there is no one dedicated to the client relationship. A healthy relationship is arguably the most important factor to success. And the skills and systems required to do this at...

Summary: In today's episode, we talk about how our home lives have shifted since Covid hit, highlighting the many positives and few negatives of working more from home with families right in the mix. We share our feelings of guilt when time is not spent wisely with family and business. We also discuss actionable ways that YOU can create a more balanced life, taking into account differences in pers...

Summary: In today's episode, guest Calvin Nowell of agency C'Mon Creative is back to give us insight into his process for creating amazing, consistent, authentic content that he is well-known and recognized for. We talk content creation, repurposing pre-existing content to maximize results, and other agencies and businesses that are doing this really well for themselves already.    Top 3  Curtain...