Marketing Agency Exposed Podcast

Summary: We talk about "disruption" in business all the time, but we rarely expect disruption to come from the external. The population's reaction to Coronavirus / COVID-19 has disrupted everything including business. Some businesses are being affected in immediate ways, and others will see lagging affects, but no business is immune. Regardless, we know that seasons will come and go. Winter will a...

Summary: David is a self-made solo-preneur from right here in Nashville. With massive achievements inbusiness, marketing, celebrity branding, book publishing and more, David is helping us understand the other side of agency life. As someone who's passion for business growth has propelled him to the forefront of his field, David helps us dig into the role agencies have played in his journey and dro...

Summary:  Fear - the most detrimental emotion. What's worse is making decisions in this irrational state. Yet so many people live and operate in this state daily. In business and in life, there is no shortage of things to incite fear. As an agency leader, you know more than most about the dangers of fear-based decision making. Honestly, most days you probably feel like King Solomon… "cut the baby...

Summary: If you're an agency leader, you've got a "how it all began" story. Whether you set out to be a mega-influencer in your field, or like many, you stumbled into owning a running a company as an afterthought of following your passion. Yet we're all inundated with the notion that we HAVE to be getting bigger. If you're not growing you're dying, right? While that is true, growth doesn't necessa...

Summary:  In today's episode we break down how increased self-awareness has had a positive impact on the way we do business. But what does self-awareness really mean? With a plethora of personality tests available these days, there is little excuse for having low self-awareness. When you know your personality type, your strengths and weaknesses, you have a more accurate picture of how you can impr...

Summary: There are only 2 ways to gain wisdom: 1) learn from your own experiences and failures or 2) learn from the experiences of others. In this episode we discuss the reality of building and selling an agency with Hannah Paramore Breen, founder of Paramore Digital and author of Business Ownership- The Joy, The Pain, The Truth: A Survival Guide . This is a topic on the mind of any business leade...

Summary: Bob Hutchins, Brad Ayres, and Ken Ott are talking about how to innovate, grow and serve fast-growing clients in an agency world that is both ever-changing and also static. Hyper-growth is idealized, but the truth is scale isn't always good. You need healthy scale. How do you help businesses see the forest through the trees? How do you inspire some to think bigger? How do you get clients w...

Summary: Bob Hutchins, Brad Ayres, and Ken Ott are back with Episode #3 of Agency Exposed! Today they're talking about funding agency growth- both fiscally and psychologically as well. They break down how important it is to have your team on your side and be profitable. We discuss the difficulties of maintaining a long-term vision with your team as they complete short-term goals, and how keeping y...

Summary: Bob Hutchins, Brad Ayres, and Ken Ott discuss the art and struggle of getting client feedback, giving client feedback, and receiving client feedback in an agency. As you peel back the layers there is so much under this seemingly simple task.    Resources Mentioned:  7 Ways To Build A Happy & Healthy Agency Culture The (un)Agency Guide to Serving Clients Grow Brands That Matter t-shirt   h...

Summary: Bob Hutchins, Brad Ayres, and Ken Ott discuss the practice of setting a purpose and direction for your agency this year. In a world where you're always worrying about your clients, it's important to take the time to be intentional about your own business.   Resources Mentioned:   https://www.anthemrepublic.com/ - Brad's Ad Agency https://metacake.com/ - Ken's Ecommerce Agency Metacake's E...

Summary: Bob Hutchins, Brad Ayres, and Ken Ott talk about (the struggle) of getting new business in episode #2 of Agency Exposed. They talk about their own pain points within their businesses, tools they can't live without when it comes to new client acquisition, and maintaining balanced relationships with clients as a young agency.    Top 3 Curtain Pulls in this episode:  Referrals are always goi...

Summary: Bob Hutchins, Brad Ayres, and Ken Ott talk about their Marketing Superpowers in the very first episode of Agency Exposed!  They share how they wound up in Nashville, discuss running your business based on your strengths and staying in your lane of expertise when it comes to working with new clients.    Top 3 Curtain Pulls in this episode:  Stay in your lane of expertise, play to your stre...