Marketing Against The Grain

“Best Practices” is the #1 way to KILL your marketing. Kipp and Kieran dive into the top 5 misconceptions in marketing that will ruin your brand. Learn how to divert from the average (and stand out), why trying to be great at everything is wrong, why you shouldn’t hire solely for experience and more. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​ht...

What makes someone a marketing-minded person? Kipp and Kieran dive into a 3 part framework to revolutionize YOUR brand’s story. Press play to learn how the exchange of value in marketing has changed, what top 3 skills intersect to turn YOU into a powerful marketer, what it takes to be a successful company today, and so much more. We’re on Social Media! Follow us for everyday marketing wisdom strai...

What do failing big businesses have to do with marketing? Everything. Kipp and Kieran dive deep into how businesses that are positioned and differentiated, lead to how businesses evolve and sometimes fail. Press play to learn the importance of accountability and ownership, why it’s better to be wrong than indecisive, naming the problems in the business to prevent them, and more. We’re on Social Me...

Will A.I. be the death of creativity? Rob Lennon joins Kipp and Kieran to dive down the AI rabbit hole on how AI will or won’t affect your creativity, how AI will be a useful tool for marketers, how the evolution of AI will affect marketers and more. About Rob Lennon 12+ years in start-up marketing. Self-published author 45x. Grew 0 to 50k in 6 months and retained my authenticity. Now I'm a solopr...

Is A.I. the next iPhone or the next internet? Kipp and Kieran dive into how A.I.’s innovation will turn into HUGE business opportunities for marketers. Press play to learn how businesses exploded in a time of new technology, How A.I. will help you iterate toward your goals, get rid of blockers, even out the bias, and ideate on AI tools that could change our everyday life. If you like this episode,...

How do you know when it’s time to pivot in your marketing career? Kipp and Kieran give you their tips on how to not f*** up your career. Press play to learn tips to scale in your marketing career, what you should be prioritizing in your role, going beyond your capabilities, Kieran’s strategy when changing roles (Bezos Framework), how overthinking could kill your career, and a MAJOR update. We’re o...

MrBeast is not only the best YouTuber in the world but also the best marketer. Kipp and Kieran go on a deep dive into the 5 tactics MrBeast used to become the best marketer in the WORLD and how you can apply them to your business. Press play to listen: How he used Spider-Man’s voice to go international with his content, how he used Squid Games' virality to integrate with his audience’s culture, ho...

Google and Facebook's market share for advertising in 2022 was 48.4%. That’s the first time that their combined market share has been under 50% since 2014. What does that mean for the future of advertising? Kipp and Kieran dive into their predictions for 2023 - so you can get ahead of the game. Press play for predictions on how TikTok regulations will crown YouTube #1, traditional newsletters will...

Great writing is an extremely important skill set to have. Here’s why. Dickie Bush joins Kipp and Kieran to dive deep into the writing rabbit hole. Press play to learn how writing can transform your business, curation vs. creation, frameworks to build an audience through writing, how to come up with interesting ideas, and if it’a better to have influence or reach? About Dickie Bush Dickie Bush is...

Is this Google’s first existential crisis? Kipp and Kieran dive head first into the world of search and how it’s changing dramatically. Press play to learn how AI will disrupt Google, the importance of discovery (and how it may completely change in the future), and how AI will forever change the way we search. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed You...

Sometimes marketing is so good, it makes you lie to yourself. Kipp and Kieran dive into the logistics of how marketing makes us lie to ourselves. Press play to learn why storytelling is CRUCIAL, what criteria make people lie to themselves, how Liver King lied to the world to make millions with great marketing, and real-life examples such as Fast Checkout, FTX, and Sam Bankman Fried. We’re on Socia...

Google AdWord's cost per lead has increased by 91%. Kipp and Kieran get into a heated debate over the channels and tactics you use and how they are going to evolve in 2023. Press play to learn how to think about advertising, search, and email in the future and a behind-the-scenes look at how the world of marketing is on this precipice of massive change (and how you can get ahead). We’re on Social...

What can a cult leader teach an entrepreneur? It may be more than you think. Kipp and Kieran go on a deep dive into cults and how they can teach you to build a cult brand today. We’ll go over the core principles of being a cult brand, why today is a great opportunity to build a cult brand, and a brief history of cults and how those characteristics can turn YOUR business into the next cult brand. L...

Kipp and Kieran bring the heat with six AI tools that will TRANSFORM the way you work and scale you to the next level. Press play to listen to how these tools will uplevel you and your team with the power of AI through file organization, content marketing, memorizing your online search, and more! AI tools mentioned: MEM AI https://get.mem.ai/  Interior AI https://interiorai.com/  PepperContent htt...

Kipp and Kieran go behind the scenes on how to pitch your business, your strategy, and your ideas. Press play to unlock: How to structure problems into opportunities The power of simplification Kipp and Kieran’s personal process on how YOU can sell yourself Kieran’s SECRET SAUCE to pitching yourself to success We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed You...

In tech categories, one company earns 76% of the total market cap/market capitalization in any given market category. What’s up with that? Christopher Lochhead joins the show to talk ALL about category creation: what does the rise of influencers/individual brands mean for category creation Creating a personal brand is bull**** Is being a content creator a real business? Have we monetized marketing...

How do you build differentiation for a commoditized product? Kipp and Kieran get into the logistics of the Cola wars. Press play to find out: Focus on your audience vs. product values/features Comparison marketing in an undifferentiated world Which Cola company pioneered influencer marketing How to attach your brand to pop culture to create more relevancy If you like this episode, check out our ep...

Chat GPT just became public - what does this mean for Google search? Ben Tossell joins Kipp and Kieran to dive deep into the world of AI and the newest updates that may give Google search a run for its money. Press play to find out how AI is going to change the relationship between publishers, the logistics of Google’s monetization model, how AI will open peoples’ creativity, and more! About Ben T...

Airbnb has ditched performance marketing and has gone all in on brand marketing. What are the logistics and strategy behind that? Kipp and Kieran do a deep dive into Airbnb and the frameworks they’ve used to build their brand: how you can invest in your brand with measurables/unmeasurables  frameworks to capture/create demand doubling down on skills that you have and leaning into your team's stren...

Can Bob Iger save Disney from their downward spiral? Kipp and Kieran are back with unsolicited business advice for Bob Iger and Disney. Press play to discover what business moves have paid off for Disney, which business moves are killing Disney, and tips on how they can rise up from their downfall and make an even bigger splash. Links mentioned: Kieran’s viral tiktok https://www.tiktok.com/@matgpo...

This company used its creative marketing skills to become #1 in Turkeys through this strategy.  Kipp and Kieran are here for a thanksgiving themed episode, with major business takeaways. Press play to find out the strength in playing into nationwide events, understanding your customers’ pain points, problem-solving for those pain points, and creating genius branding. We’re on Social Media! Follow...

Where does AI fit into a marketer’s workflow? Steph Smith (Podcast Host @ a16z) joins Kipp and Kieran to dive deep into the world of AI: The importance of a clear distribution plan, if AI will work for marketing teams or individuals, and will standalone AI companies sink or swim? About Steph Smith Steph is a data-driven writer and growth marketer, with a passion for progressive, early-medium stage...

The world seems like it’s falling apart, here’s what marketers should do next. Kipp and Kieran give you the upside on an economic downturn and how YOU can turn it into a massive opportunity. Press play to find out how a recession is a great time to build a business, less competition creates new advantages, and learn how these real companies took risks that made them LEGENDARY. Links Mentioned: Ric...

How do you create value through business content? Kipp and Kieran are back with the 2nd part to half-baked marketing ideas - where you can take their ideas and apply them to your OWN marketing strategy. Press play to learn how to leverage partnerships that will accelerate your business, play the SEO game to your advantage, tap into your value proposition, create credibility in your products, and m...

Kipp and Kieran give you their top 5 traits to survive any economic downturn, grow from it, and reframe your mental positioning. Press play to discover how feedback is more crucial to your business than you may think, how to adopt a perseverant mentality, how iterations will transform your product, and how a focused positive mindset can go a long way in your business. If you like this episode, che...