Marketing Against The Grain

There’s a new A.I. on the block that makes ChatGPT sound like old news. Kipp and Kieran dive into AutoGPT and the massive impact it will have on how we market and grow our businesses. Learn the AutoGPT uses cases for business, the first-mover advantage in marketing, what AutoGPT will do for you in the next 6-18 months, the biggest opportunity in AI for businesses, and why Google is reinventing its...

Will AI disrupt advertising? Kipp and Kieran are joined by the marketing man himself, Neil Patel. Learn how AI will cannibalize search, the economics of your performance marketing, what the auction model will look like in an AI world, the importance of delighting the customer, and controversial takes on marketing. About Neil Patel New York Times bestselling author. President Obama has recognized h...

Why do we care so much when a crummy t-shirt gets shot out of a cannon at a sporting event?  It's all about the power of "free," a price point that makes us feel high and act so irrationally that we forget that even free stuff comes with a cost. About The Hustle Daily Show A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Zachary Crockett, Juliet Bennett...

What can we all learn from commercial marketing during the golden age of TV? Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Learn how to create a value prop for multiple audiences, the importance of playing on trends, the power of using dogs and babies in ads, and the framework to a killer direct-response video. Mentions Kellog...

Will B2C be disrupted by creators? Kipp and Kieran are joined by Trung Phan to discuss building a whole career around creating content online. Learn how to build a content research funnel, how to bring internet culture into business, build trust & credibility as a creator, and how should writers think about AI disruption? About Trung Phan The Internet meme guy on business and tech. ex-The Hustle/H...

Video/image-based AI is going to transform marketing. Kipp and Kieran dive into what Midjourney is and how it’s completely changing the game for marketers. Learn how image AI is going to change how we create content, why copyright law will be at the center of AI, and how these new tools will empower a marketer’s toolbelt. Mentions Midjourney https://www.midjourney.com/home/?callbackUrl=%2Fapp%2F  ...

You only need to master one of these tactics to create a billion-dollar business. Kipp and Kieran dive into the core frameworks to take your business to the next level. Learn the power duo of template creation through organic search, why user-generated SEO loops are game-changing, and how you can incentivize your community to drive growth for your business. Mentions Canva https://www.canva.com/  M...

Bing’s market share is up by 15%. Google is down by 1%. Kipp and Kieran take you through the new AI revolutions and how it will transform your business. Learn how to take AI and build real use cases for your business, the three types of roles that have forever changed from AI, how AI equals out the playing field for employees, and how to leverage AI to grow your business. Mentions ChatSpot https:/...

People don’t want to follow brands. Kipp and Kieran are joined by Ankur Nagpal (Founder at Ocho) to go all in on Ocho’s $0 marketing strategy. Learn why Ocho’s betting big on their team building their individual brands, how to take advantage of the hidden tax codes, why creators need to build ownership, and how to recruit a marketing leader. About Ankur Recently launched Ocho (ocho.com) to help bu...

Is Google going to get displaced in 2023? Kipp and Kieran are joined by Nathan Labenz (founder at Waymark) to reveal the true power of GPT-4 and the real use cases for your business. Learn the weaknesses in AI, how it can affect current jobs, and why search won’t get disrupted in 2023. Connect with Nathan! Twitter https://twitter.com/labenz  LinkedIn https://www.linkedin.com/in/nathanlabenz/  Abou...

How will the biggest day in AI history affect the marketing world? Kipp and Kieran uncover all the AI news to keep you ahead of the curve. Learn why the launch of GPT-4 changes everything, why you need to adapt and iterate quickly to not get out-innovated, and why most businesses will change operating models in the next 5 years. Mentions: GPT-4 https://openai.com/research/gpt-4  Google Docs https:...

Change is coming faster than you may think. Kipp and Kieran dive into how you can defend your business in a post-A.I. world. Learn where to invest more into your business today, how to pivot from big disruptions, why you need strong data and quick distribution to survive, and will community survive in a post-A.I. world? Mentions HubSpot’s ChatSpot https://www.hubspot.com/artificial-intelligence  G...

How do you build a billion-dollar company? Kipp and Kieran are celebrating the 100th episode with a deep dive into how HubSpot became a billion-dollar business and how you can use these teachings to propel your business forward. Learn HubSpot’s category creation process, learn your go-to-market strategy, how to build a product-led growth engine, and how to move the activation metric. Mentions Inbo...

A.I. will forever change how we use technology and software. Kipp and Kieran break down how AI will change how you market your brand forever. Learn where you will start to see A.I. more prevalent, how to use A.I. to assist you with the customer journey, and the power of creating personalized experiences with A.I. Mentions Our episode on the A.I. wars https://link.chtbl.com/MZAWC0UX  Open AI https:...

Authenticity is overrated. Kipp and Kieran break down Seth Godin’s timeless advice on marketing. Learn why marketing has to be emotional (not logical), why you shouldn’t be authentic, why failure needs to be an option to succeed, why complexity kills businesses, why you need to be a learn-it-all, and so much more. Mentions Seth Godin https://www.sethgodin.com/ The Dip by Seth Godin https://www.ama...

How do you differentiate a highly commoditized product? Kipp and Kieran break down how Liquid Death became a $100M business. Learn how the founders differentiated themselves from the competition, The power of truly understanding your customer, the power of partnering with influencers to double down on their value prop, how to give a highly differentiated brand a real point of view, and more. Menti...

Is a podcast easier than a newsletter? Lenny Rachitsky joins Kipp and Kieran as they dive deep into the content creation rabbit hole - tactics on how to grow and scale a newsletter, solving for a problem as your north star, how to validate your content, why being a ruthless editor is crucial, and more. About Lenny Rachitsky Lenny writes a popular newsletter at LennysNewsletter.com, hosts Lenny's P...

Will A.I. kill humanity in the next 3-15 years? Kipp and Kieran take you through all the happenings in the world of AI search: Why they were WRONG about AI search, Microsoft and Google rollouts, the implications of government regulations, and how YOU can take advantage of all these emerging technologies for your marketing to get ahead of the competition. We’re on Social Media! Follow us for everyd...

CPM costs are down. Is now a good opportunity to target online ads? Kipp and Kieran give you their insights on trends that are shaping marketing and how YOU can apply these to evolve your marketing strategy to the next level. Learn how consumer behavior changes will drive marketing change, 4 major items that are disrupting marketing, why video marketing is last on the list, and more. We’re on Soci...

Can AI figure out what your customers hate? Kipp is joined by Meghan Keaney Anderson (VP at Jasper AI) to dive into how YOU can be a pioneer in generative AI in 2023. Learn how generative AI can be a competitive advantage for early adopters, which AI is the most important for marketers, and what role generative AI will have in product marketing, content marketing, and demand gen. Connect with Megh...

Is it really worth it to spend $7 million on a 30-second commercial? Kipp comes in HOT with his reactions to the 2023 Super Bowl commercials. Listen to learn why the Superbowl ads aren’t worth the multi-million dollar price, the importance of emotional connection with ads, ideas on how to use your ad budget for more ROI, and revealing the best ad of the Super Bowl (hint: it wasn’t an ad). We’re on...

It’s not too late to disrupt the YouTube game. Kipp gives you his top 5 predictions for Marketing on YouTube in 2023. Learn how to take advantage of Gen Z choosing YouTube as their most recognizable brand (BIG opportunity for marketers), how the rise of creators will affect the space, the future of podcasts on YouTube, and more. We’re on Social Media! Follow us for everyday marketing wisdom straig...

Microsoft just made a HUGE announcement around AI and Bing search. Then a day later, Google made HUGE announcements on their AI chatbot, Bard. What is going on in the world of AI? Kipp and Kieran break it down and give you their hot takes on this fired up episode. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqP...

These principles will TRANSFORM your marketing. Kipp and Kieran give you their top principles that will change your business and how you market. Learn why you need a distribution plan BEFORE you create a product, how to be 10x more valuable than the competition, why being average won’t help you win the internet, and so much more. If you want more first principles, check out this episode https://li...

BREAKING NEWS: TikTok is in conversation with the US Government to come to a regulatory compromise. What does this mean for marketers? Kipp gives you the breakdown of why this means EVERYTHING to your business, how this will cement TikTok as a major player in the social media space, and tactical takeaways to pivot your short-form content strategy to move YOUR business forward. We’re on Social Medi...