Marketing Against The Grain

Will channel expertise become commoditized because of AI? Kipp and Kieran dive into what your marketing team will look like in a post-AI world. Learn why an AI ops person will be critical for every marketing team, if channel expertise will or won’t become commoditized, huge opportunities for early marketers to transform your career, and how does in-person connection combine with AI? We’re on Socia...

There’s a lot of shitty marketers out there. Kieran Flanagan is joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss why editorial taste is the most important skill in the future for marketers. Learn why taste is CRUCIAL in an AI world, the importance of feedback loops, why you have to have a video strategy to win, and why you need to create unique value for your consumers....

How will this affect engineers, writers, and businesses? Kipp and Kieran dive into the new innovations in Auto-GPT and what it means for the future of media consumption. Learn about the power of an ultra-personalized media experience, what the new era of 1:1 experience means for your business, and why people with better ideas will win. Mentions Matt Shumer tweet https://twitter.com/mattshumer_/sta...

Is ROI total BS now? Kipp and Kieran dive into how distribution is getting harder and what you can do about it. Learn about the highest influential channels for B2B buyers, why ROI numbers are wrong and what you should do instead, and why algorithms are going to change marketing faster than we all think. Mentions Packy’s newsletter https://www.notboring.co/  Steph Smith tweet https://twitter.com/s...

A.I. in search is going to evolve slower than people think… Kipp and Kieran explore how SEO will evolve in a post-AI world. Learn how AI will change product discovery, why marketers need to be like entrepreneurs, why influence is the future of top of funnel marketing, and How you can replicate what a large company does with a tiny team. Mentions EP with Guillaume https://link.chtbl.com/NkfZwpLS  C...

AI-driven personalization needs to be as personal and engaging as a handwritten letter. Kieran Flanagan is joined by Guillaume Cabane, Growth Advisor to high-growth SaaS startups. Learn about the predictions in the next cycle of growth (how AI comes into it), the importance of data analytics in the growth marketing process, and why growth marketing requires a competitive edge over time. Mentions A...

Are we moving from an era of out-work to out-think? Kipp and Kieran dive into the 7 principles to predict the future of AI and how your business can win in the AI-era. Learn why jobs won’t be disrupted, the understanding of complex topics are now commoditized, the rise of natural language, and why information asymmetry no longer exists. Mentions ChatGPT https://openai.com/blog/chatgpt  Sam Altman...

For the next 6-18 months, there’s a huge opportunity to leverage these tools to drastically change your conversion rate. Kipp and Kieran dive into 3 AI-powered experiments that will skyrocket your marketing conversion rate. Learn how you can train an AI agent to automate work, how The Hustle used Midjourney to reduce cost per acquisition on subscribers by 300%, and a debate around if AI tools will...

Apple’s new headset is huge for the AI world. Here’s why. Kipp and Kieran dive into the latest and greatest AI news and how it’ll impact your business. Learn how this new product will affect our society and business more than ever, how Apple is changing the AI landscape with the Vision Pro, and how it’s going to change how people consume video and entertainment content. Mentions Apple VIsion Pro h...

OpenAI won’t be building more consumer products after ChatGPT. How will this affect B2B? Kipp and Kieran dive into OpenAI’s secret roadmap and what it means for the future of AI. Learn about the power of multi-modality in AI, how personalization will scale new technologies, and if OpenAI will become the next Amazon Web Services. Mentions OpenAI https://open.ai/  Sam Altman leaked interview https:/...

With new AI design tools, the cost to produce is getting lower… Kipp and Kieran dive into the new AI tools for designers and how this will forever impact the industry. Learn how AI will change the learning curve from years to days, why its more important than ever to operate in the moment, feedback loops are going to become more crucial, and why its an amazing time to be in the creative space. Men...

AI is transforming new use cases every day. Kipp and Kieran dive into another AI news round-up for all the tools that will help grow your business. Learn how Adobe is transforming image editing with AI, major business takeaways from the Microsoft announcement, and how to make knowledge for your business accessible with AI. Mentions Adobe Firefly update https://www.adobe.com/sensei/generative-ai/fi...

Video is the future. Kipp and Kieran react to video AI startups with half-baked marketing ideasand pick which companies they’d write angel checks for. Learn how personalized video will forever change the game, the power of AI data analysis, and the value of AI use cases for customers. Mentions Ben Tossell https://bentossell.com/  Ben’s Bites Newsletter https://www.bensbites.co/  Kieran’s favorite...

Most companies are either good at brand or growth, how do you master both? Kipp and Kieran are joined by Joanna Lord (EIR at Reforge, ex-CMO at Classpass & Skyscanner) to discuss how to create a world-class distribution engine, what it takes to create a world-class brand, how to balance context switching, how to stay relevant as a brand, and three dynamic strategies for business growth. About Joan...

Where will there be lots of innovation in AI tools? Ads. Kipp Bodnar and Kieran Flanagan bring the weekly update on all things happening in the AI world and how it will affect the business world. Learn about all the new AI tools that have hit the market, How AI tools may make you lose leverage in your skills, and the power of outsourcing your brain use cases. Mentions Chat GPT iphone app https://o...

Product-led growth is one of the biggest advantages in business today. Kipp Bodnar dives into the growth hacks HubSpot used to become a billion-dollar company and how you can use it to grow your business. Learn about the power of early adopters with category creation, the importance of investing in customer happiness, and why you need to obsess about distribution. We’re on Social Media! Follow us...

Lazy marketers will only use AI. Kipp and Kieran dive into AI use cases for marketers that will actually grow their business (and not waste their time). Learn the most impactful areas of AI, how it will forever change the customer experience, why AI writing tools weren’t the best place to start, and the power of personalization. We’re on Social Media! Follow us for everyday marketing wisdom straig...

Google is going to win A.I. Kipp and Kieran dive into all the major AI improvements by Google that are going to impact how businesses grow, use AI, and market using search engines. Learn how AI will own the informational experience, how AI search will change your communications & research, the first principles on AI, what community is (and isn’t) going to be important in an AI world. Mentions Sund...

Content marketing will change forever. Kipp and Kieran dive into what the future of content will look like in a post-A.I. world. Learn how to approach content in a new way, the importance of creating a sharper brand POV, the dangers of the AI era, and the importance of hitmakers. Mentions Artifact https://artifact.news/  Trung on MATG https://link.chtbl.com/7ewMHO1f  Packy McCormick’s AI article h...

What Meta is doing on the A.I. front is going to impact all marketers and businesses. Kipp and Kieran dive into what the leaked Google memo means and why Meta is secretly winning the A.I. wars. Learn why open source is going to win the next generation of the internet, the power of open source, and why A.I. will be democratized. Mentions Google’s leaked memo https://www.semianalysis.com/p/google-we...

Are data aggregators in trouble? And what does this mean for your business/marketing? Kipp and Kieran dive into what the A.I. data wars mean for your business. Learn how you should operate differently to take advantage of the changing data landscape, why your data strategy needs to change dramatically, and why Mark Zuckerberg was right about the Metaverse. Mentions Kayak https://www.kayak.com/  Bo...

Is this the end of analytic companies? Kipp and Kieran get their minds blown on the newest A.I. innovation, aka your on-demand developer & data scientist. Learn how A.I. is democratizing everything, the communities A.I. will disrupt, and how data visualization just got unbelievably easy for your business. Mentions Chat GPT code interpreter https://openai.com/blog/chatgpt-plugins#code-interpreter ...

Don’t know where to get started with A.I. for your business? Here’s a comprehensive guide. Kipp and Kieran go behind the scenes to give you A.I. strategies you can start today to transform your marketing completely. Learn how to take a known strategy and integrate A.I. into it, the top-down model vs. bottoms-up model approach to A.I., how to create A.I. opportunities for your team, and how HubSpot...

How will AI impact decision-making and human interaction? Kipp and Kieran are joined by Phil Agnew (Host of Nudge Podcast) to dive deep into the implications A.I. will have not only on human interaction but how it impacts marketing decisions. Learn the importance of being distinct within your field, the gap between good and great from marketing with A.I., and whether A.I. will make us more or less...

Are entry-level jobs going away? Kipp and Kieran dive into how A.I. can make you more money and accelerate your career. Learn how each different role within marketing will be impacted by AI, the importance of niching down, and why there’s never been a better time to invest your own time in AI. Mentions Neil Patel Episode https://link.chtbl.com/gSbbVkES  Zapier https://zapier.com/  Prompt Storm htt...