Marketing Against The Grain

How do you become the premier company in your category? Kipp and Kieran are back with another half-baked marketing ideas segment where they take real companies and give them half-baked ideas to take them to the next level. Press play to learn how to create clear distribution for your audience, build a content machine for your current and future users, understand your constraints to grow from them,...

New initiatives are coming to Twitter - what implications does that have on marketers? Kipp and Kieran come in hot on Twitter and how these changes will affect marketing - why the platform sucks for marketers, how it needs to improve, how to actually monetize users, and if Twitter has a future in short-form content. Links mentioned: Jason Calacanis tweet https://twitter.com/Jason/status/1586897369...

What matters most - ideas or execution? Sam Parr (Founder of The Hustle and Host of My First Million) sits down with Kipp and Kieran on how to become an idea generation machine - figuring out if your idea is worth millions, unraveling the fear behind the insecurity of taking risks, how to execute on your ideas, the power of simplifying things, and behind the scenes look at how Sam studies business...

Why is Taylor Swift the best marketer of all time? In this bonus episode, Kipp and Kieran dive into the world of Taylor Swift and what makes her not only a great artist but an amazing marketer. Press play to find out how you can learn from Taylor Swift - how she connects with her target audience, knows how to build anticipation to get people talking, a consistent fan experience, fully leans into v...

How do we find our unfair advantage if AI is going to level the playing field? Kipp and Kieran dive into the world of AI and how it’s going to COMPLETELY transform the way you run your business, how to find your unfair advantage, breakdown the key use cases of AI in business, and what this new technology will do to the future of business and marketing. Links Mentioned: OpenAI https://openai.com/ ...

In today's episode, Kipp and Kieran talk about the power of building an A+ culture with a team that takes ownership. You'll also learn the difference between a manager and a leader, the importance of knowing the rules of the game AND, why you need to do exactly what your opponent thinks you're unwilling to do. Links Mentioned: The Redeem Team documentary https://www.netflix.com/title/81452996  Rew...

What’s the fastest-growing sport you’ve never heard of? Kipp and Kieran become CMO of the day for the Major League Pickleball and how they will market the sport to success. Press play to find out how Pickleball can use its unfair advantage, build awareness for an unknown category, lean into other audiences to build your own, and more. If you have a company that you’d like us to be CMO for the day...

Should all marketing teams look alike? Kipp and Kieran get into a heated debate around team structures and why it’s so crucial to your success, the guardrails of team design, real-life company examples of teams who are killing it, the core principles around team design, and actionable strategies that will lead your team to success. We’re on Twitter! Follow us for everyday marketing wisdom straight...

Millennials and Gen Z don’t trust analysts. And why does it matter? Kipp and Kieran tap into the younger generations as they become key buyers to understand the obsession with user-generated content, the new world of search discoverability, earning your audience’s trust (can’t buy it anymore), and how the power of storytelling can save your brand. Links: Amjad Masad’s tweet https://twitter.com/ama...

How do you choose the right strategy and execute it to create REAL business growth? Kipp and Kieran go head to head on a given channel and must prove their case for building a viral strategy, creating crisp differentiation in product marketing, is event marketing worth it? and more! We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod  If you...

How can curiosity make you a billionaire? Kipp and Kieran dive into the world of curiosity and how it actually pays big bucks to be curious, the importance of domain expertise > management skills, real-life examples of people who turned their curiosity into billion-dollar businesses, and capitalizing on trends. We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https:/...

What’s brand taste and why is it so important? Kipp and Kieran dive deep into the world of brand taste using tangible examples of real-life brands that used emerging technology to align with their target audience, how to capture consumer excitement, how to be a front runner on trends, partnering with adjacent brands to raise your cultural impact, and more! Links Mentioned: Degenerate Apes https://...

How do you grow a podcast from 0-70k monthly downloads in 6 months? Kipp and Kieran take YOU behind the scenes of what works and what doesn’t when growing a podcast - how we found an unfair advantage to grow, what you need to do to launch your own podcast, and how we’re improving our next strategy. Shoutout to Akseli and PRPro1286 for their reviews/questions! Do YOU want to be the next featured li...

What the heck is a framework and how will it change your life? Kipp and Kieran give you 3 crucial frameworks that YOU can use as your playbook to grow your business - on how to get aligned with your team, how you can go to market, and how to hire and build your team for success. Links mentioned: Spotify’s framework https://blog.crisp.se/2016/06/08/henrikkniberg/spotify-rhythm Brian’s 4 growth fram...

How can you use your budget to become a top player in your category? Kipp and Kieran dive into how you can do marketing across a different range of budgets ($1k-$10m), the best marketing strategy for under $5, what you need to continue to perfect at every stage, when to invest in your content, and more! Links Mentioned: Tribe Scaler https://tribescaler.com/  Runway https://runwayml.com/  Ship30for...

What’s the difference between an audience vs. a community? Greg Isenberg (Co-Founder/CEO at Late Checkout) joins the show to discuss what a community-based product is, why community is a better business model, real companies who utilize token technology to build loyalty, and more! Who is Greg Isenberg? Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency...

How can NFTs be supplemental to your business? Kipp and Kieran are joined by Katie Chen (CEO/Co-Founder at Kairos) to chat all things NFTs - future use cases for your business, how you can use NFTs to create more loyalty around your customers/employees, and how this tokenized technology will bring more ownership to your users, and more! Who is Katie Chen? Katie Chen is the CEO and co-founder Kairo...

Are problems more important than solutions? Kipp and Kieran take you on a behind-the-scenes look at their transformative operating system for life. Press play to learn how to optimize for the upside, do things in a counterintuitive way, find the commonalities, and how YOU can apply these principles to transform your business and everyday life. Which principle resonated most with you? Tweet us or l...

In 1995 46% of Americans trusted TV news, today that’s only 11%. Join Kipp Bodnar and guest Katie Burke (CPO @ HubSpot) on this special episode live at INBOUND. Press play to find out how to win in a market with messaging discipline, how to think about investing in PR, how to approach your influencer strategy, how to know if your PR is ACTUALLY working, and more! Links: MironkoProductions.com IG:...

How do you measure the success of your go-to community? Patrick Woods (CEO of Orbit) joins the show to dive deep into what a go-to community is, how to organize and build your own community, believe in your purpose before your product, measure the long-term community-driven investments, and more! Who is Patrick Woods? Patrick is co-founder and CEO of Orbit, the leading community growth platform. W...

Is traditional hiring a broken system? Kipp and Kieran dive into what everyone gets wrong during the hiring process - hiring for experience vs. potential, what hiring managers are doing wrong, understanding the candidate’s motivation, hiring the outliers, and if problem-solving skills are interchangeable. Shoutout to all the listeners who have sent in questions and reviews! Do YOU want to be featu...

How should you think about marketing at every stage of your startup? Sumaiya Balbale, CMO at Sequoia Capital, joins the show to chat all things marketing for startups: How you’re going to position yourself relative to the customer, Articulating your value proposition & context to the customer, What most founders get wrong on product marketing, the importance of being an expert in the customer’s pa...

Holy sh*t. YouTube has officially entered the chat for podcasts. What does this mean for marketers? Kipp and Kieran do an emergency episode to unravel the massive opportunity for podcasts - how this creates whole new discoverability for podcasts, why this will matter for your business strategy, the massive opportunities to target listeners, how this completely changes the landscape of podcasts, an...

Does intellectual property help your brand differentiate? How can you use IP to extend your brand? Kipp and Kieran dive deep into the world of IP and tap into all the opportunities that will take your brand to the next level. Listen for how you can use your IP to make creative strategies for your brand, what it takes to leverage your IP, category creation for IP, and more! Links Mentioned: Tweet f...

What is the role of community at an organization? Anu Atluru joins the show to debate the true definition of community, how community differs from a start-up to an established company, ​​advice to leaders who want to build their own communities, and answer the question: is there a disconnect between product and go-to-market? and more! Who is Anu Atluru? Anu is a startup builder, angel investor, an...